Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

creative directortoadvertising media buyer

A creative director already meets 41% of what the advertising media buyer role asks for. The move turns on 7 required skills not yet in the profile.

From creative director
41%
Overlap1
To advertising media buyer
12 Skills carried over
7 Required, not held
55.7 Difficulty2
Career overlap Partial match

41%

Learning distance Substantial retraining

55.7/ 100

1 Share of the advertising media buyer role’s weighted skill requirement already met by the creative director profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising media buyer role treats 6 of its required skills as things a creative director already does. These are the ones it depends on most.

  • copyright legislation
  • identify customer's needs
  • manage budgets
  • media planning
  • meet expectations of target audience
  • types of media

What stands in the way is 7 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A advertising media buyer role needs them, and most people applying for one will not have them already. This is the part of a creative director background worth leading with.

Skill the target role also needs Area
  • already held media planning arts and humanities
  • already held create media plan management skills
  • already held meet expectations of target audience information skills
  • already held perform media outlets research information skills
  • already held evaluate advertising campaign information skills
  • already held types of media arts and humanities

All 12 carried skills, including the 6 the advertising media buyer role treats as required.

Table 3

Table 3 · What you would need to learn

The 20 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 5 required, 2 supplementary
  • required, not held buy advertising space required
  • required, not held develop professional network required
  • required, not held manage contracts required
  • required, not held negotiate terms with suppliers required
  • required, not held present arguments persuasively required
  • optional, not held develop online community plan optional
  • optional, not held negotiate buying conditions optional
02 information skills 1 required, 4 supplementary
  • required, not held study sales levels of products required
  • optional, not held document interviews optional
  • optional, not held draw conclusions from market research results optional
  • optional, not held monitor media industry research figures optional
  • optional, not held use analytics for commercial purposes optional
03 arts and humanities 1 required, 2 supplementary
  • required, not held digital media required
  • optional, not held interactive media optional
  • optional, not held media studies optional
04 management skills 2 supplementary
  • optional, not held manage online communications optional
  • optional, not held create media schedule optional
05 business, administration and law 1 supplementary
  • optional, not held marketing principles optional
06 natural sciences, mathematics and statistics 1 supplementary
  • optional, not held polling techniques optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising media buyer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over
Skill Type
  • already held copyright legislation knowledge
  • already held identify customer's needs skill
  • already held manage budgets skill
  • already held media planning knowledge
  • already held meet expectations of target audience skill
  • already held types of media knowledge
  • already held advertising techniques knowledge
  • already held analyse consumer buying trends skill
  • already held coordinate advertising campaigns skill
  • already held create media plan skill
  • already held evaluate advertising campaign skill
  • already held perform media outlets research skill
The 1 learning area not shown above
Skill to acquire Tier
07 social sciences, journalism and information 1 supplementary
  • optional, not held demography optional
13 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held develop online community plan optional
  • optional, not held manage online communications optional
  • optional, not held create media schedule optional
  • optional, not held demography optional
  • optional, not held document interviews optional
  • optional, not held draw conclusions from market research results optional
  • optional, not held interactive media optional
  • optional, not held marketing principles optional
  • optional, not held media studies optional
  • optional, not held monitor media industry research figures optional
  • optional, not held negotiate buying conditions optional
  • optional, not held polling techniques optional
  • optional, not held use analytics for commercial purposes optional
27 held skills the advertising media buyer role does not ask for
Skill Type
  • not needed by the target role CAD software knowledge
  • not needed by the target role adobe creative suite knowledge
  • not needed by the target role analyse cultural trends skill
  • not needed by the target role apply desktop publishing techniques skill
  • not needed by the target role approve advertising campaign skill
  • not needed by the target role assess each stage of the creative process skill
  • not needed by the target role brainstorm ideas skill
  • not needed by the target role create advertisements skill
  • not needed by the target role define creative components skill
  • not needed by the target role design management knowledge
  • not needed by the target role desktop publishing knowledge
  • not needed by the target role develop media strategy skill
  • not needed by the target role examine advertisement layout skill
  • not needed by the target role give live presentation skill
  • not needed by the target role graphic design knowledge
  • not needed by the target role manage creative department skill
  • not needed by the target role manage staff skill
  • not needed by the target role manage the handling of promotional materials skill
  • not needed by the target role manage workflow processes skill
  • not needed by the target role perform market research skill
  • not needed by the target role perform project management skill
  • not needed by the target role provide input to collaborators to guide their work skill
  • not needed by the target role receive actors' resumes skill
  • not needed by the target role recruit employees skill
  • not needed by the target role select artwork developed by staff members skill
  • not needed by the target role train employees skill
  • not needed by the target role use CAD software skill
6 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held digital media required
  • optional, not held demography optional
  • optional, not held interactive media optional
  • optional, not held marketing principles optional
  • optional, not held media studies optional
  • optional, not held polling techniques optional
Index

Other moves recorded from creative director

Full index of moves from creative director

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.