Table 1Transition record

desktop publishertoadvertising copywriter

A desktop publisher already meets 40% of what the advertising copywriter role asks for. The move turns on 6 required skills not yet in the profile.

From desktop publisher

40%

Overlap1

To advertising copywriter

12 Skills carried over

6 Required, not held

57.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 57.8

This move: 57.8 of 100 · substantial

1 Share of the advertising copywriter role’s weighted skill requirement already met by the desktop publisher profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A advertising copywriter role needs them, and most people applying for one will not have them already. This is the part of a desktop publisher background worth leading with.

Skill the target role also needs Area

already held typography arts and humanities
already held follow a brief communication, collaboration and creativity
already held desktop publishing information and communication technologies (icts)
already held develop digital content working with computers
already held apply desktop publishing techniques working with computers
already held printing techniques arts and humanities

All 12 carried skills, including the 6 the advertising copywriter role treats as required.

Table 3

Table 3 · What you would need to learn

The 23 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 2 required, 5 supplementary

required, not held create advertisements required
required, not held brainstorm ideas required

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held draft press releases optional
optional, not held give live presentation optional

02 business, administration and law 2 required, 1 supplementary

required, not held product comprehension required
required, not held advertising techniques required

optional, not held social media marketing techniques optional

03 information skills 1 required, 6 supplementary

required, not held meet expectations of target audience required

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held evaluate advertising campaign optional
optional, not held lay out digital written content optional
optional, not held perform market research optional
optional, not held perform media outlets research optional

04 management skills 1 required, 3 supplementary

required, not held write to a deadline required

optional, not held coordinate advertising campaigns optional
optional, not held develop media strategy optional
optional, not held manage budgets optional

05 arts and humanities 1 supplementary

optional, not held types of media optional

06 working with computers 1 supplementary

optional, not held conduct search engine optimisation optional

Table 4

Table 4 · Where to start

The 3 entries a advertising copywriter role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over

Skill Type

already held apply grammar and spelling rules skill
already held copyright legislation knowledge
already held develop creative ideas skill
already held develop digital content skill
already held follow a brief skill
already held identify customer's needs skill
already held apply desktop publishing techniques skill
already held desktop publishing knowledge
already held printing techniques knowledge
already held proofread text skill
already held typography knowledge
already held use word processing software skill

17 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held conduct search engine optimisation optional
optional, not held coordinate advertising campaigns optional
optional, not held develop media strategy optional
optional, not held draft press releases optional
optional, not held evaluate advertising campaign optional
optional, not held give live presentation optional
optional, not held lay out digital written content optional
optional, not held manage budgets optional
optional, not held perform market research optional
optional, not held perform media outlets research optional
optional, not held social media marketing techniques optional
optional, not held types of media optional

32 held skills the advertising copywriter role does not ask for

Skill Type

not needed by the target role ICT software specifications knowledge
not needed by the target role adapt to artists' creative demands skill
not needed by the target role adapt to type of media skill
not needed by the target role adobe creative suite knowledge
not needed by the target role align content with form skill
not needed by the target role assist customers skill
not needed by the target role computer graphics knowledge
not needed by the target role consult with editor skill
not needed by the target role digital content creation skill
not needed by the target role digital media knowledge
not needed by the target role digitise documents skill
not needed by the target role edit negatives skill
not needed by the target role edit photographs skill
not needed by the target role finish project within budget skill
not needed by the target role follow work schedule skill
not needed by the target role grammar knowledge
not needed by the target role graphic design knowledge
not needed by the target role interactive media knowledge
not needed by the target role multimedia systems knowledge
not needed by the target role perform backups skill
not needed by the target role perform image editing skill
not needed by the target role post-processing of photographs knowledge
not needed by the target role prepress processes knowledge
not needed by the target role problem-solving with digital tools skill
not needed by the target role reprography knowledge
not needed by the target role scan photos skill
not needed by the target role search databases skill
not needed by the target role spelling knowledge
not needed by the target role translate requirements into visual design skill
not needed by the target role use presentation software skill
not needed by the target role use spreadsheets software skill
not needed by the target role work closely with news teams skill

4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held product comprehension required
required, not held advertising techniques required
optional, not held social media marketing techniques optional
optional, not held types of media optional

Index

Other moves recorded from desktop publisher

Full index of moves from desktop publisher

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.