Career Overlap Transition record
RecordMove

E-learning developer to web content manager

An e-learning developer already meets 43% of what the web content manager role asks for. The move turns on 18 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional
From e-learning developer
43 % overlap
Partial match
To web content manager
23 You already bring
18 Still to learn
54 Skills in the target role2
Learning distance Substantial retraining

65.3/ 100

1 How much of what a web content manager is expected to do is already part of an e-learning developer’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the web content manager role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

A web content manager role treats 14 of its required skills as things an e-learning developer already does. You would walk in with these on day one.

  • authoring software
  • compile content
  • conduct content quality assurance
  • content development processes
  • develop digital content
  • integrate content into output media

What stands in the way is 18 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 23 skills that carry over, these are the ones fewest other occupations ask for. A web content manager role needs them, and most people applying for one will not have them already. This is the part of an e-learning developer background worth leading with.

Skill the target role also needs Area
  • already held utilise content types working with computers
  • already held publishing strategy arts and humanities
  • already held authoring software information and communication technologies (icts)
  • already held compile content information skills
  • already held conduct content quality assurance working with computers
  • already held manage content metadata information skills

All 23 carried skills, including the 14 the web content manager role treats as required.

Table 3

Table 3 · What you may need to learn

The 31 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier
01 working with computers 6 required, 4 supplementary
  • still to learn digital content creation required
  • still to learn manage online content required
  • still to learn translate requirement concepts into content required
  • still to learn apply tools for content development required
  • still to learn conduct search engine optimisation required
  • still to learn use content management system software required
  • optional, not held perform online data analysis optional
  • optional, not held use presentation software optional
  • optional, not held use spreadsheets software optional
  • optional, not held use word processing software optional
02 information and communication technologies (icts) 3 required, 1 supplementary
  • still to learn information structure required
  • still to learn keywords in digital content required
  • still to learn web based collaborative platforms required
  • optional, not held World Wide Web Consortium standards optional
03 information skills 3 required, 1 supplementary
  • still to learn interpret technical texts required
  • still to learn identify customer requirements required
  • still to learn identify legal requirements required
  • optional, not held ensure proper document management optional
04 assisting and caring 3 required
  • still to learn comply with legal regulations required
  • still to learn ensure compliance with company regulations required
  • still to learn ensure compliance with legal requirements required
05 communication, collaboration and creativity 2 required, 3 supplementary
  • still to learn create content title required
  • still to learn translate requirements into visual design required
  • optional, not held design digital call to action optional
  • optional, not held perform copywriting optional
  • optional, not held proofread text optional
06 business, administration and law 1 required, 1 supplementary
  • still to learn legal requirements of ICT products required
  • optional, not held content marketing strategy optional

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a web content manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 23 skills that carry over
Skill Type
  • already held authoring software knowledge
  • already held compile content skill
  • already held conduct content quality assurance skill
  • already held content development processes knowledge
  • already held develop digital content skill
  • already held integrate content into output media skill
  • already held manage content metadata skill
  • already held provide multimedia content skill
  • already held provide written content skill
  • already held publishing strategy knowledge
  • already held style sheet languages knowledge
  • already held use markup languages skill
  • already held utilise content types skill
  • already held web programming knowledge
  • already held AJAX knowledge
  • already held CSS knowledge
  • already held JSSS knowledge
  • already held JavaScript knowledge
  • already held LESS knowledge
  • already held PHP knowledge
  • already held Sass knowledge
  • already held augmented reality knowledge
  • already held manage content development projects skill
The 3 learning areas not shown above
Skill to pick up Tier
07 arts and humanities 1 supplementary
  • optional, not held interactive media optional
08 management skills 1 supplementary
  • optional, not held provide guidelines for content development optional
09 social sciences, journalism and information 1 supplementary
  • optional, not held cognitive psychology optional
13 supplementary skills, helpful but not required
Skill to pick up Tier
  • optional, not held design digital call to action optional
  • optional, not held provide guidelines for content development optional
  • optional, not held World Wide Web Consortium standards optional
  • optional, not held cognitive psychology optional
  • optional, not held content marketing strategy optional
  • optional, not held ensure proper document management optional
  • optional, not held interactive media optional
  • optional, not held perform copywriting optional
  • optional, not held perform online data analysis optional
  • optional, not held proofread text optional
  • optional, not held use presentation software optional
  • optional, not held use spreadsheets software optional
  • optional, not held use word processing software optional
44 held skills the web content manager role does not ask for
Skill Type
  • not needed by the target role Absorb (learning management systems) knowledge
  • not needed by the target role Adobe Illustrator knowledge
  • not needed by the target role Adobe Photoshop knowledge
  • not needed by the target role Brightspace (learning management systems) knowledge
  • not needed by the target role Canvas (learning management systems) knowledge
  • not needed by the target role Edmodo knowledge
  • not needed by the target role Engrade knowledge
  • not needed by the target role GIMP (graphics editor software) knowledge
  • not needed by the target role Grovo knowledge
  • not needed by the target role ICT software specifications knowledge
  • not needed by the target role LAMS knowledge
  • not needed by the target role Litmos knowledge
  • not needed by the target role Microsoft Visio knowledge
  • not needed by the target role Moodle knowledge
  • not needed by the target role Sakai knowledge
  • not needed by the target role Schoology knowledge
  • not needed by the target role SketchBook Pro knowledge
  • not needed by the target role Synfig knowledge
  • not needed by the target role Taleo knowledge
  • not needed by the target role WizIQ knowledge
  • not needed by the target role apply ICT terminology skill
  • not needed by the target role create SCORM packages skill
  • not needed by the target role create script for artistic production skill
  • not needed by the target role deliver online training skill
  • not needed by the target role design web-based courses skill
  • not needed by the target role develop digital educational materials skill
  • not needed by the target role develop e-learning plan skill
  • not needed by the target role develop inclusive communication material skill
  • not needed by the target role develop learning curriculum skill
  • not needed by the target role e-learning knowledge
  • not needed by the target role e-learning software infrastructure knowledge
  • not needed by the target role graphics editor software knowledge
  • not needed by the target role identify ICT user needs skill
  • not needed by the target role identify technological needs skill
  • not needed by the target role identify training needs skill
  • not needed by the target role instructional design models knowledge
  • not needed by the target role integrate system components skill
  • not needed by the target role keep up-to-date with training subjects skill
  • not needed by the target role learning management systems knowledge
  • not needed by the target role learning technologies knowledge

4 further entries not listed here

8 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier
  • still to learn information structure required
  • still to learn keywords in digital content required
  • still to learn web based collaborative platforms required
  • still to learn legal requirements of ICT products required
  • optional, not held World Wide Web Consortium standards optional
  • optional, not held cognitive psychology optional
  • optional, not held content marketing strategy optional
  • optional, not held interactive media optional
Index

Other moves recorded from e-learning developer

Full index of moves from e-learning developer

FAQ

Common questions about this move

Can an e-learning developer become a web content manager?

Yes, and it is a substantial move. An e-learning developer already covers 43% of what a web content manager is expected to do: 23 skills carry over, 14 of which the web content manager role treats as required.

What skills does an e-learning developer need to become a web content manager?

18 required skills are missing, plus 13 optional ones. They fall into 9 areas of the ESCO skill hierarchy, led by working with computers. The single most important is digital content creation.

How hard is the move from e-learning developer to web content manager?

Its learning distance is 65.3 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.