Product development manager to product manager
A product development manager already meets 51% of what the product manager role asks for. The move turns on 10 required skills not yet in the profile.
59/ 100
1 How much of what a product manager is expected to do is already part of a product development manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the product manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A product manager role treats 18 of its required skills as things a product development manager already does. You would walk in with these on day one.
- analyse consumer buying trends
- analyse economic trends
- combine business technology with user experience
- design customer experiences
- design management
- develop new products
What stands in the way is 10 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A product manager role needs them, and most people applying for one will not have them already. This is the part of a product development manager background worth leading with.
- already held combine business technology with user experience information skills
- already held design customer experiences communication, collaboration and creativity
- already held prepare market research reports communication, collaboration and creativity
- already held develop new products communication, collaboration and creativity
- already held ensure products meet regulatory requirements assisting and caring
- already held product life-cycle business, administration and law
All 25 carried skills, including the 18 the product manager role treats as required.
Table 3 · What you may need to learn
The 37 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn organise participation in local or international events required
- still to learn define technology strategy required
- still to learn develop business plans required
- still to learn develop communications strategies required
- optional, not held develop revenue generation strategies optional
- optional, not held manage production systems optional
- optional, not held apply strategic thinking optional
- optional, not held coordinate events optional
- optional, not held follow production schedule optional
- optional, not held integrate marketing strategies with the global strategy optional
- optional, not held manage profitability optional
- optional, not held manage the handling of promotional materials optional
- optional, not held provide improvement strategies optional
- optional, not held schedule production optional
- still to learn analyse market financial trends required
- still to learn make data-driven decisions required
- optional, not held carry out sales analysis optional
- optional, not held create prototype of user experience solutions optional
- optional, not held study sales levels of products optional
- optional, not held track key performance indicators optional
- still to learn execute marketing plan required
- still to learn persuade clients with alternatives required
- optional, not held advise on communication strategies optional
- optional, not held manage feedback optional
- optional, not held maximise sales revenues optional
- still to learn oversee quality control required
- still to learn socio-economic trends in your sector required
- optional, not held market pricing optional
- optional, not held product comprehension optional
- optional, not held sales strategies optional
- optional, not held consumer goods industry optional
- optional, not held pricing strategies optional
- optional, not held product data management optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a product manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 organise participation in local or international events practise this
- 02 socio-economic trends in your sector study this
- 03 define technology strategy practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 25 skills that carry over
- already held analyse consumer buying trends skill
- already held analyse economic trends skill
- already held combine business technology with user experience skill
- already held design customer experiences skill
- already held design management knowledge
- already held develop new products skill
- already held develop product design skill
- already held develop promotional tools skill
- already held draw conclusions from market research results skill
- already held identify market niches skill
- already held industrial research and development knowledge
- already held manage product testing skill
- already held manage the customer experience skill
- already held market research knowledge
- already held perform market research skill
- already held plan product management skill
- already held prepare market research reports skill
- already held product life-cycle knowledge
- already held analyse cultural trends skill
- already held analyse data about clients skill
- already held cost management knowledge
- already held ensure products meet regulatory requirements skill
- already held manage budgets skill
- already held perform product testing skill
- already held quality standards knowledge
The 2 learning areas not shown above
- optional, not held circular economy optional
- optional, not held production processes optional
- optional, not held solar products optional
- optional, not held web analytics optional
27 supplementary skills, helpful but not required
- optional, not held carry out sales analysis optional
- optional, not held create prototype of user experience solutions optional
- optional, not held develop revenue generation strategies optional
- optional, not held manage production systems optional
- optional, not held market pricing optional
- optional, not held product comprehension optional
- optional, not held sales strategies optional
- optional, not held advise on communication strategies optional
- optional, not held apply strategic thinking optional
- optional, not held circular economy optional
- optional, not held consumer goods industry optional
- optional, not held coordinate events optional
- optional, not held follow production schedule optional
- optional, not held integrate marketing strategies with the global strategy optional
- optional, not held manage feedback optional
- optional, not held manage profitability optional
- optional, not held manage the handling of promotional materials optional
- optional, not held maximise sales revenues optional
- optional, not held pricing strategies optional
- optional, not held product data management optional
- optional, not held production processes optional
- optional, not held provide improvement strategies optional
- optional, not held schedule production optional
- optional, not held solar products optional
- optional, not held study sales levels of products optional
- optional, not held track key performance indicators optional
- optional, not held web analytics optional
31 held skills the product manager role does not ask for
- not needed by the target role apply systemic design thinking skill
- not needed by the target role calculate design costs skill
- not needed by the target role calculate production costs skill
- not needed by the target role chemistry knowledge
- not needed by the target role conduct metallurgical structural analysis skill
- not needed by the target role consult with technical staff skill
- not needed by the target role create technical plans skill
- not needed by the target role define technical requirements skill
- not needed by the target role design drawings knowledge
- not needed by the target role design metal components skill
- not needed by the target role design prototypes skill
- not needed by the target role engineering processes knowledge
- not needed by the target role ensure compliance with environmental legislation skill
- not needed by the target role follow company standards skill
- not needed by the target role improve business processes skill
- not needed by the target role innovation processes knowledge
- not needed by the target role lead a team skill
- not needed by the target role legal requirements of ICT products knowledge
- not needed by the target role liaise with engineers skill
- not needed by the target role liaise with industry experts skill
- not needed by the target role liaise with managers skill
- not needed by the target role maintain relationship with customers skill
- not needed by the target role marketing mix knowledge
- not needed by the target role marketing principles knowledge
- not needed by the target role measure customer feedback skill
- not needed by the target role optimise financial performance skill
- not needed by the target role physics knowledge
- not needed by the target role speak different languages skill
- not needed by the target role troubleshoot skill
- not needed by the target role types of metal manufacturing processes knowledge
- not needed by the target role work in metal manufacture teams skill
11 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn socio-economic trends in your sector required
- optional, not held market pricing optional
- optional, not held product comprehension optional
- optional, not held sales strategies optional
- optional, not held circular economy optional
- optional, not held consumer goods industry optional
- optional, not held pricing strategies optional
- optional, not held product data management optional
- optional, not held production processes optional
- optional, not held solar products optional
- optional, not held web analytics optional
Common questions about this move
Can a product development manager become a product manager?
Yes, and it is a substantial move. A product development manager already covers 51% of what a product manager is expected to do: 25 skills carry over, 18 of which the product manager role treats as required.
What skills does a product development manager need to become a product manager?
10 required skills are missing, plus 27 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by management skills. The single most important is organise participation in local or international events.
How hard is the move from product development manager to product manager?
Its learning distance is 59 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.