Table 1Transition record

survey enumeratortomarket research analyst

A survey enumerator already meets 20% of what the market research analyst role asks for. The move turns on 22 required skills not yet in the profile.

From survey enumerator

20%

Overlap1

To market research analyst

15 Skills carried over

22 Required, not held

83.7 Difficulty2

Career overlap Distant match

20%

Learning distance A rebuild

83.7/ 100

Easy adjacentmoderatesubstantialcareer change Hard

1 Share of the market research analyst role’s weighted skill requirement already met by the survey enumerator profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A market research analyst role treats 5 of its required skills as things a survey enumerator already does. These are the ones it depends on most.

demography
market research
present reports
statistics
visual presentation techniques

What stands in the way is 22 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 15 skills that carry over, these are the ones fewest other occupations ask for. A market research analyst role needs them, and most people applying for one will not have them already. This is the part of a survey enumerator background worth leading with.

Skill the target role also needs Area

already held evaluate interview reports information skills
already held tabulate survey results information skills
already held design questionnaires information skills
already held demography social sciences, journalism and information
already held data quality assessment business, administration and law
already held conduct public surveys information skills

All 15 carried skills, including the 5 the market research analyst role treats as required.

Table 3

Table 3 · What you would need to learn

The 57 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 information skills 7 required, 15 supplementary

required, not held analyse consumer buying trends required
required, not held analyse economic trends required
required, not held analyse external factors of companies required
required, not held analyse internal factors of companies required
required, not held analyse market financial trends required
required, not held draw conclusions from market research results required
required, not held perform market research required

optional, not held analyse supply chain trends optional
optional, not held build predictive models optional
optional, not held follow the news optional
optional, not held manage data optional
optional, not held analyse big data optional
optional, not held apply statistical analysis techniques optional
optional, not held conduct qualitative research optional
optional, not held conduct quantitative research optional
optional, not held document project progress optional
optional, not held forecast economic trends optional
optional, not held gather data optional
optional, not held keep updated on innovations in various business fields optional
optional, not held manage database optional
optional, not held perform business analysis optional
optional, not held study website behaviour patterns optional

02 business, administration and law 5 required, 4 supplementary

required, not held marketing department processes required
required, not held consumer goods industry required
required, not held marketing analytics required
required, not held marketing mix required
required, not held marketing principles required

optional, not held customer insight optional
optional, not held customer service optional
optional, not held business analysis optional
optional, not held customer segmentation optional

03 communication, collaboration and creativity 4 required, 5 supplementary

required, not held identify customer's needs required
required, not held advise on market strategies required
required, not held prepare market research reports required
required, not held prepare presentation material required

optional, not held apply knowledge of human behaviour optional
optional, not held apply technical communication skills optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct research interview optional
optional, not held deliver visual presentation of data optional

04 management skills 3 required, 1 supplementary

required, not held identify market niches required
required, not held identify potential markets for companies required
required, not held make strategic business decisions required

optional, not held perform project management optional

05 social sciences, journalism and information 2 required

required, not held quantitative analysis required
required, not held trendwatching required

06 working with computers 1 required, 1 supplementary

required, not held digital data processing required

optional, not held establish data processes optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a market research analyst role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 15 skills that carry over

Skill Type

already held demography knowledge
already held market research knowledge
already held present reports skill
already held statistics knowledge
already held visual presentation techniques knowledge
already held conduct public surveys skill
already held data quality assessment knowledge
already held design questionnaires skill
already held document interviews skill
already held evaluate interview reports skill
already held information confidentiality knowledge
already held interview techniques knowledge
already held perform data analysis skill
already held psychology knowledge
already held tabulate survey results skill

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 9 supplementary

optional, not held LDAP optional
optional, not held LINQ optional
optional, not held MDX optional
optional, not held N1QL optional
optional, not held SPARQL optional
optional, not held XQuery optional
optional, not held query languages optional
optional, not held resource description framework query language optional
optional, not held database optional

35 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held LDAP optional
optional, not held LINQ optional
optional, not held MDX optional
optional, not held N1QL optional
optional, not held SPARQL optional
optional, not held XQuery optional
optional, not held analyse supply chain trends optional
optional, not held build predictive models optional
optional, not held customer insight optional
optional, not held customer service optional
optional, not held establish data processes optional
optional, not held follow the news optional
optional, not held manage data optional
optional, not held query languages optional
optional, not held resource description framework query language optional
optional, not held analyse big data optional
optional, not held apply knowledge of human behaviour optional
optional, not held apply statistical analysis techniques optional
optional, not held apply technical communication skills optional
optional, not held business analysis optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct qualitative research optional
optional, not held conduct quantitative research optional
optional, not held conduct research interview optional
optional, not held customer segmentation optional
optional, not held database optional
optional, not held deliver visual presentation of data optional
optional, not held document project progress optional
optional, not held forecast economic trends optional
optional, not held gather data optional
optional, not held keep updated on innovations in various business fields optional
optional, not held manage database optional
optional, not held perform business analysis optional
optional, not held perform project management optional
optional, not held study website behaviour patterns optional

22 held skills the market research analyst role does not ask for

Skill Type

not needed by the target role adhere to questionnaires skill
not needed by the target role capture people's attention skill
not needed by the target role communicate by telephone skill
not needed by the target role communication knowledge
not needed by the target role explain interview purposes skill
not needed by the target role fill out forms skill
not needed by the target role interview people skill
not needed by the target role manage needs for stationery items skill
not needed by the target role national population census knowledge
not needed by the target role observe confidentiality skill
not needed by the target role operate GPS systems skill
not needed by the target role opinion poll knowledge
not needed by the target role politics knowledge
not needed by the target role polling techniques knowledge
not needed by the target role prepare survey report skill
not needed by the target role respond to enquiries skill
not needed by the target role revise questionnaires skill
not needed by the target role survey techniques knowledge
not needed by the target role use microsoft office skill
not needed by the target role use office systems skill
not needed by the target role use questioning techniques skill
not needed by the target role use shorthand skill

20 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held marketing department processes required
required, not held consumer goods industry required
required, not held marketing analytics required
required, not held marketing mix required
required, not held marketing principles required
required, not held quantitative analysis required
required, not held trendwatching required
optional, not held LDAP optional
optional, not held LINQ optional
optional, not held MDX optional
optional, not held N1QL optional
optional, not held SPARQL optional
optional, not held XQuery optional
optional, not held customer insight optional
optional, not held customer service optional
optional, not held query languages optional
optional, not held resource description framework query language optional
optional, not held business analysis optional
optional, not held customer segmentation optional
optional, not held database optional

Index

Other moves recorded from survey enumerator

Full index of moves from survey enumerator

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.