Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

talent agenttoadvertising media buyer

A talent agent already meets 22% of what the advertising media buyer role asks for. The move turns on 9 required skills not yet in the profile.

From talent agent
22%
Overlap1
To advertising media buyer
5 Skills carried over
9 Required, not held
71.2 Difficulty2
Career overlap Distant match

22%

Learning distance Substantial retraining

71.2/ 100

1 Share of the advertising media buyer role’s weighted skill requirement already met by the talent agent profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising media buyer role treats 4 of its required skills as things a talent agent already does. These are the ones it depends on most.

  • copyright legislation
  • develop professional network
  • identify customer's needs
  • manage contracts

What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 5 skills that carry over, these are the ones fewest other occupations ask for. A advertising media buyer role needs them, and most people applying for one will not have them already. This is the part of a talent agent background worth leading with.

Skill the target role also needs Area
  • already held analyse consumer buying trends information skills
  • already held copyright legislation business, administration and law
  • already held manage contracts communication, collaboration and creativity
  • already held develop professional network communication, collaboration and creativity
  • already held identify customer's needs communication, collaboration and creativity

All 5 carried skills, including the 4 the advertising media buyer role treats as required.

Table 3

Table 3 · What you would need to learn

The 27 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 arts and humanities 3 required, 2 supplementary
  • required, not held digital media required
  • required, not held media planning required
  • required, not held types of media required
  • optional, not held interactive media optional
  • optional, not held media studies optional
02 communication, collaboration and creativity 3 required, 2 supplementary
  • required, not held buy advertising space required
  • required, not held negotiate terms with suppliers required
  • required, not held present arguments persuasively required
  • optional, not held develop online community plan optional
  • optional, not held negotiate buying conditions optional
03 information skills 2 required, 6 supplementary
  • required, not held meet expectations of target audience required
  • required, not held study sales levels of products required
  • optional, not held document interviews optional
  • optional, not held draw conclusions from market research results optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held monitor media industry research figures optional
  • optional, not held perform media outlets research optional
  • optional, not held use analytics for commercial purposes optional
04 management skills 1 required, 4 supplementary
  • required, not held manage budgets required
  • optional, not held create media plan optional
  • optional, not held manage online communications optional
  • optional, not held coordinate advertising campaigns optional
  • optional, not held create media schedule optional
05 business, administration and law 2 supplementary
  • optional, not held advertising techniques optional
  • optional, not held marketing principles optional
06 natural sciences, mathematics and statistics 1 supplementary
  • optional, not held polling techniques optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising media buyer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 5 skills that carry over
Skill Type
  • already held copyright legislation knowledge
  • already held develop professional network skill
  • already held identify customer's needs skill
  • already held manage contracts skill
  • already held analyse consumer buying trends skill
The 1 learning area not shown above
Skill to acquire Tier
07 social sciences, journalism and information 1 supplementary
  • optional, not held demography optional
18 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held create media plan optional
  • optional, not held develop online community plan optional
  • optional, not held manage online communications optional
  • optional, not held advertising techniques optional
  • optional, not held coordinate advertising campaigns optional
  • optional, not held create media schedule optional
  • optional, not held demography optional
  • optional, not held document interviews optional
  • optional, not held draw conclusions from market research results optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held interactive media optional
  • optional, not held marketing principles optional
  • optional, not held media studies optional
  • optional, not held monitor media industry research figures optional
  • optional, not held negotiate buying conditions optional
  • optional, not held perform media outlets research optional
  • optional, not held polling techniques optional
  • optional, not held use analytics for commercial purposes optional
30 held skills the advertising media buyer role does not ask for
Skill Type
  • not needed by the target role adapt to artists' creative demands skill
  • not needed by the target role analyse data about clients skill
  • not needed by the target role apply risk management in sports skill
  • not needed by the target role arrange bookings skill
  • not needed by the target role attend book fairs skill
  • not needed by the target role attend performances skill
  • not needed by the target role coach clients skill
  • not needed by the target role contract law knowledge
  • not needed by the target role employment law knowledge
  • not needed by the target role ensure gender equality in the workplace skill
  • not needed by the target role entertainment industry knowledge
  • not needed by the target role financial management knowledge
  • not needed by the target role help coordinate promotional activities skill
  • not needed by the target role identify physical characteristics of performer skill
  • not needed by the target role identify talent skill
  • not needed by the target role identify training needs skill
  • not needed by the target role introduce artist to potential employers skill
  • not needed by the target role liaise with book publishers skill
  • not needed by the target role liaise with celebrities skill
  • not needed by the target role liaise with sports organisations skill
  • not needed by the target role manage sporting career skill
  • not needed by the target role organise auditions skill
  • not needed by the target role perform market research skill
  • not needed by the target role plan medium to long term objectives skill
  • not needed by the target role propose projects to artist skill
  • not needed by the target role prospect new customers skill
  • not needed by the target role provide career counselling skill
  • not needed by the target role read manuscripts skill
  • not needed by the target role sales promotion techniques knowledge
  • not needed by the target role support employability of people with disabilities skill
9 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held digital media required
  • required, not held media planning required
  • required, not held types of media required
  • optional, not held advertising techniques optional
  • optional, not held demography optional
  • optional, not held interactive media optional
  • optional, not held marketing principles optional
  • optional, not held media studies optional
  • optional, not held polling techniques optional
Index

Other moves recorded from talent agent

Full index of moves from talent agent

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.