Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

technical communicatortosearch engine optimisation expert

A technical communicator already meets 22% of what the search engine optimisation expert role asks for. The move turns on 11 required skills not yet in the profile.

From technical communicator
22%
Overlap1
To search engine optimisation expert
6 Skills carried over
11 Required, not held
70.9 Difficulty2
Career overlap Distant match

22%

Learning distance Substantial retraining

70.9/ 100

1 Share of the search engine optimisation expert role’s weighted skill requirement already met by the technical communicator profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A search engine optimisation expert role treats 3 of its required skills as things a technical communicator already does. These are the ones it depends on most.

  • integrate content into output media
  • manage content development projects
  • provide written content

What stands in the way is 11 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 6 skills that carry over, these are the ones fewest other occupations ask for. A search engine optimisation expert role needs them, and most people applying for one will not have them already. This is the part of a technical communicator background worth leading with.

Skill the target role also needs Area
  • already held manage content development projects management skills
  • already held integrate content into output media working with computers
  • already held use content management system software working with computers
  • already held translate requirements into visual design communication, collaboration and creativity
  • already held identify ICT user needs information skills
  • already held provide written content communication, collaboration and creativity

All 6 carried skills, including the 3 the search engine optimisation expert role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 working with computers 4 required
  • required, not held conduct search engine optimisation required
  • required, not held develop digital content required
  • required, not held perform online data analysis required
  • required, not held use customer relationship management software required
02 business, administration and law 3 required, 2 supplementary
  • required, not held sales strategies required
  • required, not held content marketing strategy required
  • required, not held social media marketing techniques required
  • optional, not held digital marketing techniques optional
  • optional, not held mobile marketing optional
03 information and communication technologies (icts) 2 required
  • required, not held keywords in digital content required
  • required, not held web analytics required
04 communication, collaboration and creativity 1 required, 3 supplementary
  • required, not held apply social media marketing required
  • optional, not held create content title optional
  • optional, not held execute email marketing optional
  • optional, not held use different communication channels optional
05 management skills 1 required, 1 supplementary
  • required, not held enhance website visibility required
  • optional, not held plan digital marketing optional
06 information skills 3 supplementary
  • optional, not held perform market research optional
  • optional, not held provide cost benefit analysis reports optional
  • optional, not held study website behaviour patterns optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a search engine optimisation expert role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 6 skills that carry over
Skill Type
  • already held integrate content into output media skill
  • already held manage content development projects skill
  • already held provide written content skill
  • already held identify ICT user needs skill
  • already held translate requirements into visual design skill
  • already held use content management system software skill
The 1 learning area not shown above
Skill to acquire Tier
07 social sciences, journalism and information 1 supplementary
  • optional, not held behavioural science optional
10 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held digital marketing techniques optional
  • optional, not held mobile marketing optional
  • optional, not held behavioural science optional
  • optional, not held create content title optional
  • optional, not held execute email marketing optional
  • optional, not held perform market research optional
  • optional, not held plan digital marketing optional
  • optional, not held provide cost benefit analysis reports optional
  • optional, not held study website behaviour patterns optional
  • optional, not held use different communication channels optional
40 held skills the search engine optimisation expert role does not ask for
Skill Type
  • not needed by the target role CSS knowledge
  • not needed by the target role ICT help platforms knowledge
  • not needed by the target role ICT software specifications knowledge
  • not needed by the target role JSSS knowledge
  • not needed by the target role LESS knowledge
  • not needed by the target role Sass knowledge
  • not needed by the target role application usability knowledge
  • not needed by the target role apply ICT terminology skill
  • not needed by the target role apply tools for content development skill
  • not needed by the target role cognitive psychology knowledge
  • not needed by the target role compile content skill
  • not needed by the target role conduct content quality assurance skill
  • not needed by the target role content development processes knowledge
  • not needed by the target role create script for artistic production skill
  • not needed by the target role design graphics skill
  • not needed by the target role develop ICT safety information skill
  • not needed by the target role develop documentation in accordance with legal requirements skill
  • not needed by the target role documentation types knowledge
  • not needed by the target role gather technical information skill
  • not needed by the target role identify technological needs skill
  • not needed by the target role integrate and re-elaborate digital content skill
  • not needed by the target role interpret technical texts skill
  • not needed by the target role knowledge base knowledge
  • not needed by the target role manage content metadata skill
  • not needed by the target role manage digital documents skill
  • not needed by the target role manage information sources skill
  • not needed by the target role manage localisation skill
  • not needed by the target role multimedia systems knowledge
  • not needed by the target role product usage risks analysis knowledge
  • not needed by the target role provide multimedia content skill
  • not needed by the target role provide online help skill
  • not needed by the target role provide technical documentation skill
  • not needed by the target role publishing strategy knowledge
  • not needed by the target role structure information skill
  • not needed by the target role style sheet languages knowledge
  • not needed by the target role use markup languages skill
  • not needed by the target role use presentation software skill
  • not needed by the target role use word processing software skill
  • not needed by the target role utilise content types skill
  • not needed by the target role visual presentation techniques knowledge
8 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held keywords in digital content required
  • required, not held sales strategies required
  • required, not held content marketing strategy required
  • required, not held social media marketing techniques required
  • required, not held web analytics required
  • optional, not held digital marketing techniques optional
  • optional, not held mobile marketing optional
  • optional, not held behavioural science optional
Index

Other moves recorded from technical communicator

Full index of moves from technical communicator

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.