Table 1Transition record

tour organisertotourism product manager

A tour organiser already meets 36% of what the tourism product manager role asks for. The move turns on 25 required skills not yet in the profile.

From tour organiser

36%

Overlap1

To tourism product manager

20 Skills carried over

25 Required, not held

72.3 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 72.3

This move: 72.3 of 100 · substantial

1 Share of the tourism product manager role’s weighted skill requirement already met by the tour organiser profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 20 skills that carry over, these are the ones fewest other occupations ask for. A tourism product manager role needs them, and most people applying for one will not have them already. This is the part of a tour organiser background worth leading with.

Skill the target role also needs Area

already held participate in tourism events communication, collaboration and creativity
already held tourist resources of a destination for further development services
already held build a network of suppliers in tourism communication, collaboration and creativity
already held apply foreign languages in tourism communication, collaboration and creativity
already held self-service technologies in tourism information and communication technologies (icts)
already held geographical areas relevant to tourism services

All 20 carried skills, including the 12 the tourism product manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 28 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 10 required, 2 supplementary

required, not held develop tourism destinations required
required, not held implement sales strategies required
required, not held manage distribution of destination promotional materials required
required, not held manage production of destination promotional materials required
required, not held produce content for tourism brochures required
required, not held create new concepts required
required, not held develop tourism products required
required, not held implement marketing strategies required
required, not held manage contracts required
required, not held negotiate supplier arrangements required

optional, not held utilise cross-selling optional
optional, not held develop inclusive communication material optional

02 management skills 7 required, 1 supplementary

required, not held develop travel charter programme required
required, not held carry out inventory planning required
required, not held plan measures to safeguard cultural heritage required
required, not held create annual marketing budget required
required, not held manage distribution channels required
required, not held manage medium term objectives required
required, not held monitor contractor performance required

optional, not held manage yield optional

03 information skills 3 required

required, not held assess an area as a tourism destination required
required, not held measure sustainability of tourism activities required
required, not held set up pricing strategies required

04 assisting and caring 2 required

required, not held plan measures to safeguard natural protected areas required
required, not held comply with food safety and hygiene required

05 business, administration and law 2 required

required, not held sales strategies required
required, not held market analysis required

06 services 1 required

required, not held tourism market required

Table 4

Table 4 · Where to start

The 3 entries a tourism product manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 20 skills that carry over

Skill Type

already held build a network of suppliers in tourism skill
already held build business relationships skill
already held engage local communities in the management of natural protected areas skill
already held geographical areas relevant to tourism knowledge
already held maintain customer service skill
already held manage conservation of natural and cultural heritage skill
already held participate in tourism events skill
already held plan medium to long term objectives skill
already held support community-based tourism skill
already held support local tourism skill
already held tourist resources of a destination for further development knowledge
already held use e-tourism platforms skill
already held apply foreign languages in tourism skill
already held augmented reality knowledge
already held ecotourism knowledge
already held educate on sustainable tourism skill
already held improve customer traveling experiences with augmented reality skill
already held promote virtual reality travelling experiences skill
already held self-service technologies in tourism knowledge
already held virtual reality knowledge

3 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held utilise cross-selling optional
optional, not held develop inclusive communication material optional
optional, not held manage yield optional

19 held skills the tourism product manager role does not ask for

Skill Type

not needed by the target role assist clients with special needs skill
not needed by the target role check travel documentation skill
not needed by the target role coordinate performance tours skill
not needed by the target role ensure infrastructure accessibility skill
not needed by the target role handle personal identifiable information skill
not needed by the target role handle veterinary emergencies skill
not needed by the target role inform tourist groups on logistical times skill
not needed by the target role liaise with guest facilities providers skill
not needed by the target role local area tourism industry knowledge
not needed by the target role maintain relationship with suppliers skill
not needed by the target role manage health and safety standards skill
not needed by the target role manage visitor flows in natural protected areas skill
not needed by the target role organise entry to attractions skill
not needed by the target role organise transportation of tour groups skill
not needed by the target role oversee all travel arrangements skill
not needed by the target role perform services in a flexible manner skill
not needed by the target role read maps skill
not needed by the target role use different communication channels skill
not needed by the target role welcome tour groups skill

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held sales strategies required
required, not held tourism market required
required, not held market analysis required

Index

Other moves recorded from tour organiser

Full index of moves from tour organiser

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.