Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

travel agency managertotourism product manager

A travel agency manager already meets 48% of what the tourism product manager role asks for. The move turns on 20 required skills not yet in the profile.

From travel agency manager
48%
Overlap1
To tourism product manager
25 Skills carried over
20 Required, not held
62.6 Difficulty2
adjacent 0–30
moderate 30–55
substantial 55–75
career change 75–100
this move, 62.6

This move: 62.6 of 100 · substantial

1 Share of the tourism product manager role’s weighted skill requirement already met by the travel agency manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A tourism product manager role needs them, and most people applying for one will not have them already. This is the part of a travel agency manager background worth leading with.

Skill the target role also needs Area
  • already held participate in tourism events communication, collaboration and creativity
  • already held tourist resources of a destination for further development services
  • already held build a network of suppliers in tourism communication, collaboration and creativity
  • already held self-service technologies in tourism information and communication technologies (icts)
  • already held create annual marketing budget management skills
  • already held develop inclusive communication material communication, collaboration and creativity

All 25 carried skills, including the 17 the tourism product manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 23 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 8 required, 2 supplementary
  • required, not held develop tourism destinations required
  • required, not held manage distribution of destination promotional materials required
  • required, not held manage production of destination promotional materials required
  • required, not held produce content for tourism brochures required
  • required, not held create new concepts required
  • required, not held develop tourism products required
  • required, not held maintain customer service required
  • required, not held manage contracts required
  • optional, not held utilise cross-selling optional
  • optional, not held apply foreign languages in tourism optional
02 management skills 6 required, 1 supplementary
  • required, not held develop travel charter programme required
  • required, not held carry out inventory planning required
  • required, not held plan measures to safeguard cultural heritage required
  • required, not held manage medium term objectives required
  • required, not held monitor contractor performance required
  • required, not held plan medium to long term objectives required
  • optional, not held manage yield optional
03 business, administration and law 2 required
  • required, not held sales strategies required
  • required, not held market analysis required
04 information skills 2 required
  • required, not held assess an area as a tourism destination required
  • required, not held measure sustainability of tourism activities required
05 assisting and caring 1 required
  • required, not held plan measures to safeguard natural protected areas required
06 services 1 required
  • required, not held tourism market required
Table 4

Table 4 · Where to start

The 3 entries a tourism product manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 25 skills that carry over
Skill Type
  • already held build a network of suppliers in tourism skill
  • already held build business relationships skill
  • already held comply with food safety and hygiene skill
  • already held create annual marketing budget skill
  • already held engage local communities in the management of natural protected areas skill
  • already held geographical areas relevant to tourism knowledge
  • already held implement marketing strategies skill
  • already held implement sales strategies skill
  • already held manage conservation of natural and cultural heritage skill
  • already held manage distribution channels skill
  • already held negotiate supplier arrangements skill
  • already held participate in tourism events skill
  • already held set up pricing strategies skill
  • already held support community-based tourism skill
  • already held support local tourism skill
  • already held tourist resources of a destination for further development knowledge
  • already held use e-tourism platforms skill
  • already held augmented reality knowledge
  • already held develop inclusive communication material skill
  • already held ecotourism knowledge
  • already held educate on sustainable tourism skill
  • already held improve customer traveling experiences with augmented reality skill
  • already held promote virtual reality travelling experiences skill
  • already held self-service technologies in tourism knowledge
  • already held virtual reality knowledge
3 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held utilise cross-selling optional
  • optional, not held apply foreign languages in tourism optional
  • optional, not held manage yield optional
27 held skills the tourism product manager role does not ask for
Skill Type
  • not needed by the target role apply strategic thinking skill
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role coordinate operational activities skill
  • not needed by the target role develop working procedures skill
  • not needed by the target role handle customer complaints skill
  • not needed by the target role identify customer's needs skill
  • not needed by the target role implement strategic planning skill
  • not needed by the target role maintain relationship with suppliers skill
  • not needed by the target role manage budgets skill
  • not needed by the target role manage online content skill
  • not needed by the target role manage staff skill
  • not needed by the target role manage visitor flows in natural protected areas skill
  • not needed by the target role maximise sales revenues skill
  • not needed by the target role measure customer feedback skill
  • not needed by the target role monitor financial accounts skill
  • not needed by the target role motivate staff to reach sales targets skill
  • not needed by the target role oversee all travel arrangements skill
  • not needed by the target role perform market research skill
  • not needed by the target role perform services in a flexible manner skill
  • not needed by the target role plan digital marketing skill
  • not needed by the target role prepare travel packages skill
  • not needed by the target role promote the use of sustainable transport skill
  • not needed by the target role recruit employees skill
  • not needed by the target role seek innovation in current practices skill
  • not needed by the target role supervise crew skill
  • not needed by the target role train employees skill
  • not needed by the target role use global distribution system skill
3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held sales strategies required
  • required, not held tourism market required
  • required, not held market analysis required
Index
Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.