Table 1Transition record

travel agenttotourist information officer

A travel agent already meets 51% of what the tourist information officer role asks for. The move turns on 13 required skills not yet in the profile.

From travel agent

51%

Overlap1

To tourist information officer

26 Skills carried over

13 Required, not held

56.6 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 56.6

This move: 56.6 of 100 · substantial

1 Share of the tourist information officer role’s weighted skill requirement already met by the travel agent profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 26 skills that carry over, these are the ones fewest other occupations ask for. A tourist information officer role needs them, and most people applying for one will not have them already. This is the part of a travel agent background worth leading with.

Skill the target role also needs Area

already held produce content for tourism brochures communication, collaboration and creativity
already held quote prices assisting and caring
already held apply foreign languages in tourism communication, collaboration and creativity
already held self-service technologies in tourism information and communication technologies (icts)
already held manage visitor flows in natural protected areas information skills
already held distribute local information materials communication, collaboration and creativity

All 26 carried skills, including the 11 the tourist information officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 6 required, 6 supplementary

required, not held build a network of suppliers in tourism required
required, not held coordinate efforts of stakeholders for destination promotion required
required, not held demonstrate intercultural competences in hospitality services required
required, not held develop tourist information materials required
required, not held communicate with customers required
required, not held respond to customers' inquiries required

optional, not held sell souvenirs optional
optional, not held apply social media marketing optional
optional, not held build business relationships optional
optional, not held ensure client orientation optional
optional, not held perform services in a flexible manner optional
optional, not held sell tickets optional

02 assisting and caring 3 required

required, not held provide directions to guests required
required, not held assist visitors required
required, not held handle personal identifiable information required

03 information skills 2 required

required, not held collect tourist information required
required, not held process reservations required

04 management skills 1 required, 1 supplementary

required, not held devise special promotions required

optional, not held organise cultural events optional

05 services 1 required

required, not held local area tourism industry required

06 working with computers 1 supplementary

optional, not held integrate content into output media optional

Table 4

Table 4 · Where to start

The 3 entries a tourist information officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 26 skills that carry over

Skill Type

already held apply foreign languages in tourism skill
already held comply with food safety and hygiene skill
already held distribute local information materials skill
already held geographical areas relevant to tourism knowledge
already held identify customer's needs skill
already held maintain customer records skill
already held maintain customer service skill
already held process booking skill
already held produce content for tourism brochures skill
already held provide tourism related information skill
already held quote prices skill
already held augmented reality knowledge
already held ecotourism knowledge
already held educate on sustainable tourism skill
already held engage local communities in the management of natural protected areas skill
already held improve customer traveling experiences with augmented reality skill
already held manage conservation of natural and cultural heritage skill
already held manage visitor flows in natural protected areas skill
already held process payments skill
already held promote virtual reality travelling experiences skill
already held self-service technologies in tourism knowledge
already held support community-based tourism skill
already held support local tourism skill
already held use e-tourism platforms skill
already held virtual reality knowledge
already held work in a hospitality team skill

8 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held integrate content into output media optional
optional, not held organise cultural events optional
optional, not held sell souvenirs optional
optional, not held apply social media marketing optional
optional, not held build business relationships optional
optional, not held ensure client orientation optional
optional, not held perform services in a flexible manner optional
optional, not held sell tickets optional

32 held skills the tourist information officer role does not ask for

Skill Type

not needed by the target role achieve sales targets skill
not needed by the target role advertise travel insurance skill
not needed by the target role coordinate events skill
not needed by the target role develop inclusive communication material skill
not needed by the target role ensure the privacy of guests skill
not needed by the target role execute email marketing skill
not needed by the target role follow ethical code of conduct in tourism skill
not needed by the target role handle customer complaints skill
not needed by the target role handle financial transactions skill
not needed by the target role implement marketing strategies skill
not needed by the target role implement sales strategies skill
not needed by the target role maintain relationship with customers skill
not needed by the target role maintain relationship with suppliers skill
not needed by the target role manage database skill
not needed by the target role manage digital archives skill
not needed by the target role manage time in tourism skill
not needed by the target role measure customer feedback skill
not needed by the target role office software knowledge
not needed by the target role oversee all travel arrangements skill
not needed by the target role present reports skill
not needed by the target role promote the use of sustainable transport skill
not needed by the target role provide customised products skill
not needed by the target role search databases skill
not needed by the target role sell tourist packages skill
not needed by the target role social media management knowledge
not needed by the target role upsell products skill
not needed by the target role use communication techniques skill
not needed by the target role use customer relationship management software skill
not needed by the target role use global distribution system skill
not needed by the target role use microsoft office skill
not needed by the target role use presentation software skill
not needed by the target role use spreadsheets software skill

1 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held local area tourism industry required

Index

Other moves recorded from travel agent

Full index of moves from travel agent

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.