Vlogger to business journalist
A vlogger already meets 48% of what the business journalist role asks for. The move turns on 10 required skills not yet in the profile.
60/ 100
1 How much of what a business journalist is expected to do is already part of a vlogger’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the business journalist role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A business journalist role treats 12 of its required skills as things a vlogger already does. You would walk in with these on day one.
- apply grammar and spelling rules
- build contacts to maintain news flow
- consult information sources
- copyright legislation
- develop professional network
- follow the news
What stands in the way is 10 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A business journalist role needs them, and most people applying for one will not have them already. This is the part of a vlogger background worth leading with.
- already held stay up to date with social media information skills
- already held manage personal finances management skills
- already held build contacts to maintain news flow communication, collaboration and creativity
- already held create online news content communication, collaboration and creativity
- already held use specific writing techniques communication, collaboration and creativity
- already held check correctness of information information skills
All 25 carried skills, including the 12 the business journalist role treats as required.
Table 3 · What you may need to learn
The 33 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn digital journalism required
- still to learn economics required
- still to learn editorial standards required
- still to learn rhetoric required
- still to learn evaluate writings in response to feedback required
- still to learn participate in editorial meetings required
- optional, not held adapt to type of media optional
- optional, not held ask questions at events optional
- optional, not held follow directions of on-site director optional
- optional, not held present during live broadcasts optional
- optional, not held promote one's writings optional
- optional, not held rewrite articles optional
- optional, not held write captions optional
- optional, not held write headlines optional
- optional, not held adapt to changing situations optional
- optional, not held attend trade fairs optional
- optional, not held communicate by telephone optional
- optional, not held proofread text optional
- optional, not held provide written content optional
- still to learn grammar required
- still to learn spelling required
- optional, not held multimedia systems optional
- optional, not held pronunciation techniques optional
- still to learn follow ethical code of conduct of journalists required
- still to learn write to a deadline required
- optional, not held corporate law optional
- optional, not held financial jurisdiction optional
- optional, not held press law optional
- optional, not held stock market optional
- optional, not held tax legislation optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a business journalist role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 digital journalism study this
- 02 evaluate writings in response to feedback practise this
- 03 follow ethical code of conduct of journalists practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 25 skills that carry over
- already held apply grammar and spelling rules skill
- already held build contacts to maintain news flow skill
- already held consult information sources skill
- already held copyright legislation knowledge
- already held develop professional network skill
- already held follow the news skill
- already held interview people skill
- already held interview techniques knowledge
- already held stay up to date with social media skill
- already held study topics skill
- already held use specific writing techniques skill
- already held writing techniques knowledge
- already held ICT software specifications knowledge
- already held apply desktop publishing techniques skill
- already held audio editing software knowledge
- already held check correctness of information skill
- already held create online news content skill
- already held desktop publishing knowledge
- already held document interviews skill
- already held edit digital moving images skill
- already held edit photographs skill
- already held edit recorded sound skill
- already held manage personal finances skill
- already held perform image editing skill
- already held perform video editing skill
The 2 learning areas not shown above
- optional, not held manage writing administration optional
- optional, not held analyse market financial trends optional
- optional, not held edit negatives optional
23 supplementary skills, helpful but not required
- optional, not held adapt to type of media optional
- optional, not held ask questions at events optional
- optional, not held edit negatives optional
- optional, not held follow directions of on-site director optional
- optional, not held manage writing administration optional
- optional, not held present during live broadcasts optional
- optional, not held promote one's writings optional
- optional, not held rewrite articles optional
- optional, not held write captions optional
- optional, not held write headlines optional
- optional, not held adapt to changing situations optional
- optional, not held analyse market financial trends optional
- optional, not held attend trade fairs optional
- optional, not held communicate by telephone optional
- optional, not held corporate law optional
- optional, not held financial jurisdiction optional
- optional, not held multimedia systems optional
- optional, not held press law optional
- optional, not held pronunciation techniques optional
- optional, not held proofread text optional
- optional, not held provide written content optional
- optional, not held stock market optional
- optional, not held tax legislation optional
16 held skills the business journalist role does not ask for
- not needed by the target role apply social media marketing skill
- not needed by the target role develop digital content skill
- not needed by the target role develop online community plan skill
- not needed by the target role follow up online user requests skill
- not needed by the target role manage online content skill
- not needed by the target role manage website skill
- not needed by the target role online moderation techniques knowledge
- not needed by the target role operate a camera skill
- not needed by the target role perform online data analysis skill
- not needed by the target role report live online skill
- not needed by the target role research website users skill
- not needed by the target role set up cameras skill
- not needed by the target role social media management knowledge
- not needed by the target role social media marketing techniques knowledge
- not needed by the target role use presentation software skill
- not needed by the target role use word processing software skill
13 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn digital journalism required
- still to learn economics required
- still to learn editorial standards required
- still to learn grammar required
- still to learn rhetoric required
- still to learn spelling required
- optional, not held corporate law optional
- optional, not held financial jurisdiction optional
- optional, not held multimedia systems optional
- optional, not held press law optional
- optional, not held pronunciation techniques optional
- optional, not held stock market optional
- optional, not held tax legislation optional
Common questions about this move
Can a vlogger become a business journalist?
Yes, and it is a substantial move. A vlogger already covers 48% of what a business journalist is expected to do: 25 skills carry over, 12 of which the business journalist role treats as required.
What skills does a vlogger need to become a business journalist?
10 required skills are missing, plus 23 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by social sciences, journalism and information. The single most important is digital journalism.
How hard is the move from vlogger to business journalist?
Its learning distance is 60 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.