Administrative assistant to marketing assistant

• already held draft corporate emails skill
• already held manage personnel agenda skill
• already held organise business documents skill
• already held perform business research skill
• already held perform office routine activities skill
• already held prepare presentation material skill
• already held process commissioned instructions skill
• already held speak different languages skill

• optional, not held adobe creative suite optional
• optional, not held commercial law optional
• optional, not held contact customers optional
• optional, not held services marketing optional
• optional, not held accounting optional
• optional, not held apply social media marketing optional
• optional, not held attend trade fairs optional
• optional, not held collaborate in the development of marketing strategies optional
• optional, not held conduct public presentations optional
• optional, not held design questionnaires optional
• optional, not held draft press releases optional
• optional, not held execute email marketing optional
• optional, not held liaise with advertising agencies optional
• optional, not held liaise with financiers optional
• optional, not held manage website optional
• optional, not held marketing analytics optional
• optional, not held online ads campaign techniques optional
• optional, not held perform market research optional
• optional, not held perform mystery shopping optional
• optional, not held persuade clients with alternatives optional
• optional, not held prepare exhibition marketing plan optional
• optional, not held prepare visual data optional
• optional, not held public relations optional
• optional, not held relationship marketing optional
• optional, not held revise questionnaires optional
• optional, not held social media management optional
• optional, not held statistics optional
• optional, not held tabulate survey results optional
• optional, not held translate language concepts optional
• optional, not held write work-related reports optional

• not needed by the target role accounting techniques knowledge
• not needed by the target role business communication knowledge
• not needed by the target role company policies knowledge
• not needed by the target role coordinate events skill
• not needed by the target role create import-export commercial documentation skill
• not needed by the target role deliver correspondence skill
• not needed by the target role disseminate general corporate information skill
• not needed by the target role disseminate internal communications skill
• not needed by the target role disseminate messages to people skill
• not needed by the target role ensure proper document management skill
• not needed by the target role file documents skill
• not needed by the target role fill out forms skill
• not needed by the target role fix meetings skill
• not needed by the target role handle mail skill
• not needed by the target role handle petty cash skill
• not needed by the target role issue sales invoices skill
• not needed by the target role keep task records skill
• not needed by the target role liaise with managers skill
• not needed by the target role maintain internal communication systems skill
• not needed by the target role maintain inventory of office supplies skill
• not needed by the target role maintain statutory books skill
• not needed by the target role manage digital documents skill
• not needed by the target role monitor staff absences skill
• not needed by the target role organise facilities for office personnel skill
• not needed by the target role organise travel arrangements for staff skill
• not needed by the target role plan schedule skill
• not needed by the target role provide customer follow-up services skill
• not needed by the target role respect data protection principles skill
• not needed by the target role transcription methods knowledge
• not needed by the target role use microsoft office skill
• not needed by the target role use office systems skill
• not needed by the target role use personal organization software skill
• not needed by the target role use spreadsheets software skill

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

• still to learn marketing department processes required
• still to learn customer relationship management required
• still to learn market research required
• still to learn marketing management required
• optional, not held adobe creative suite optional
• optional, not held commercial law optional
• optional, not held services marketing optional
• optional, not held accounting optional
• optional, not held marketing analytics optional
• optional, not held online ads campaign techniques optional
• optional, not held public relations optional
• optional, not held relationship marketing optional
• optional, not held social media management optional
• optional, not held statistics optional

Yes, and it is a career change move. An administrative assistant already covers 23% of what a marketing assistant is expected to do: 8 skills carry over, 7 of which the marketing assistant role treats as required.

14 required skills are missing, plus 30 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is communicate schedules to the people concerned.

Its learning distance is 77.6 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.