Table 1Transition record

advertising assistanttoadvertising copywriter

A advertising assistant already meets 37% of what the advertising copywriter role asks for. The move turns on 7 required skills not yet in the profile.

From advertising assistant

37%

Overlap1

To advertising copywriter

12 Skills carried over

7 Required, not held

59.9 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 59.9

This move: 59.9 of 100 · substantial

1 Share of the advertising copywriter role’s weighted skill requirement already met by the advertising assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A advertising copywriter role needs them, and most people applying for one will not have them already. This is the part of a advertising assistant background worth leading with.

Skill the target role also needs Area

already held create advertisements communication, collaboration and creativity
already held perform media outlets research information skills
already held evaluate advertising campaign information skills
already held types of media arts and humanities
already held coordinate advertising campaigns management skills
already held develop media strategy management skills

All 12 carried skills, including the 5 the advertising copywriter role treats as required.

Table 3

Table 3 · What you would need to learn

The 23 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 6 supplementary

required, not held apply grammar and spelling rules required
required, not held brainstorm ideas required
required, not held follow a brief required

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held draft press releases optional
optional, not held give live presentation optional
optional, not held proofread text optional

02 business, administration and law 2 required, 1 supplementary

required, not held product comprehension required
required, not held copyright legislation required

optional, not held social media marketing techniques optional

03 information skills 1 required, 3 supplementary

required, not held meet expectations of target audience required

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held lay out digital written content optional

04 management skills 1 required

required, not held write to a deadline required

05 working with computers 3 supplementary

optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional
optional, not held use word processing software optional

06 arts and humanities 2 supplementary

optional, not held printing techniques optional
optional, not held typography optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising copywriter role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over

Skill Type

already held advertising techniques knowledge
already held create advertisements skill
already held develop creative ideas skill
already held develop digital content skill
already held identify customer's needs skill
already held coordinate advertising campaigns skill
already held develop media strategy skill
already held evaluate advertising campaign skill
already held manage budgets skill
already held perform market research skill
already held perform media outlets research skill
already held types of media knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held desktop publishing optional

16 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional
optional, not held desktop publishing optional
optional, not held draft press releases optional
optional, not held give live presentation optional
optional, not held lay out digital written content optional
optional, not held printing techniques optional
optional, not held proofread text optional
optional, not held social media marketing techniques optional
optional, not held typography optional
optional, not held use word processing software optional

20 held skills the advertising copywriter role does not ask for

Skill Type

not needed by the target role adobe creative suite knowledge
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role content marketing strategy knowledge
not needed by the target role create content title skill
not needed by the target role create media plan skill
not needed by the target role create media schedule skill
not needed by the target role design graphics skill
not needed by the target role digital media knowledge
not needed by the target role examine advertisement layout skill
not needed by the target role file documents skill
not needed by the target role implement marketing strategies skill
not needed by the target role liaise with advertising agencies skill
not needed by the target role media planning knowledge
not needed by the target role monitor media industry research figures skill
not needed by the target role perform business research skill
not needed by the target role provide written content skill
not needed by the target role support managers skill
not needed by the target role use IT tools skill
not needed by the target role use communication techniques skill
not needed by the target role use different communication channels skill

6 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held product comprehension required
required, not held copyright legislation required
optional, not held desktop publishing optional
optional, not held printing techniques optional
optional, not held social media marketing techniques optional
optional, not held typography optional

Index

Other moves recorded from advertising assistant

Full index of moves from advertising assistant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.