advertising assistanttoadvertising specialist
A advertising assistant already meets 45% of what the advertising specialist role asks for. The move turns on 6 required skills not yet in the profile.
45%
53.9/ 100
1 Share of the advertising specialist role’s weighted skill requirement already met by the advertising assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A advertising specialist role treats 6 of its required skills as things a advertising assistant already does. These are the ones it depends on most.
- advertising techniques
- develop creative ideas
- develop digital content
- identify customer's needs
- liaise with advertising agencies
- perform market research
What stands in the way is 6 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 18 skills that carry over, these are the ones fewest other occupations ask for. A advertising specialist role needs them, and most people applying for one will not have them already. This is the part of a advertising assistant background worth leading with.
- already held create advertisements communication, collaboration and creativity
- already held examine advertisement layout information skills
- already held monitor media industry research figures information skills
- already held create media plan management skills
- already held media planning arts and humanities
- already held perform media outlets research information skills
All 18 carried skills, including the 6 the advertising specialist role treats as required.
Table 3 · What you would need to learn
The 24 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held brainstorm ideas required
- required, not held develop professional network required
- required, not held give live presentation required
- required, not held persuade clients with alternatives required
- optional, not held advise on market strategies optional
- optional, not held advise on public image optional
- optional, not held advise on public relations optional
- optional, not held approve advertising campaign optional
- optional, not held follow a brief optional
- required, not held copyright legislation required
- optional, not held publishing market optional
- optional, not held brand marketing techniques optional
- optional, not held marketing principles optional
- optional, not held public relations optional
- required, not held receive appropriate permissions for use of recorded audiovisual examples required
- optional, not held analyse consumer buying trends optional
- optional, not held analyse cultural trends optional
- optional, not held draw conclusions from market research results optional
- optional, not held meet expectations of target audience optional
- optional, not held assist in developing marketing campaigns optional
- optional, not held define brand identity optional
- optional, not held develop public relations strategies optional
- optional, not held graphic design optional
- optional, not held media studies optional
Table 4 · Where to start
The 3 entries a advertising specialist role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 receive appropriate permissions for use of recorded audiovisual examples skill · sector specific
- 02 brainstorm ideas skill · cross sector
- 03 copyright legislation knowledge · cross sector
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 18 skills that carry over
- already held advertising techniques knowledge
- already held develop creative ideas skill
- already held develop digital content skill
- already held identify customer's needs skill
- already held liaise with advertising agencies skill
- already held perform market research skill
- already held collaborate in the development of marketing strategies skill
- already held coordinate advertising campaigns skill
- already held create advertisements skill
- already held create media plan skill
- already held develop media strategy skill
- already held evaluate advertising campaign skill
- already held examine advertisement layout skill
- already held manage budgets skill
- already held media planning knowledge
- already held monitor media industry research figures skill
- already held perform media outlets research skill
- already held types of media knowledge
18 supplementary skills, helpful but not required
- optional, not held publishing market optional
- optional, not held advise on market strategies optional
- optional, not held advise on public image optional
- optional, not held advise on public relations optional
- optional, not held analyse consumer buying trends optional
- optional, not held analyse cultural trends optional
- optional, not held approve advertising campaign optional
- optional, not held assist in developing marketing campaigns optional
- optional, not held brand marketing techniques optional
- optional, not held define brand identity optional
- optional, not held develop public relations strategies optional
- optional, not held draw conclusions from market research results optional
- optional, not held follow a brief optional
- optional, not held graphic design optional
- optional, not held marketing principles optional
- optional, not held media studies optional
- optional, not held meet expectations of target audience optional
- optional, not held public relations optional
14 held skills the advertising specialist role does not ask for
- not needed by the target role adobe creative suite knowledge
- not needed by the target role content marketing strategy knowledge
- not needed by the target role create content title skill
- not needed by the target role create media schedule skill
- not needed by the target role design graphics skill
- not needed by the target role digital media knowledge
- not needed by the target role file documents skill
- not needed by the target role implement marketing strategies skill
- not needed by the target role perform business research skill
- not needed by the target role provide written content skill
- not needed by the target role support managers skill
- not needed by the target role use IT tools skill
- not needed by the target role use communication techniques skill
- not needed by the target role use different communication channels skill
7 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held copyright legislation required
- optional, not held publishing market optional
- optional, not held brand marketing techniques optional
- optional, not held graphic design optional
- optional, not held marketing principles optional
- optional, not held media studies optional
- optional, not held public relations optional
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.