Broadcasting programme director to publications coordinator

• already held apply organisational techniques skill
• already held brand marketing techniques knowledge
• already held copyright legislation knowledge
• already held finish project within budget skill
• already held manage budgets skill
• already held manage staff skill
• already held market analysis knowledge
• already held perform market research skill
• already held recruit employees skill

• optional, not held conserve new media optional
• optional, not held identify customer's needs optional
• optional, not held maintain relationship with customers optional
• optional, not held read manuscripts optional
• optional, not held rewrite manuscripts optional
• optional, not held select manuscripts optional
• optional, not held accounting techniques optional
• optional, not held apply desktop publishing techniques optional
• optional, not held apply grammar and spelling rules optional
• optional, not held desktop publishing optional
• optional, not held grammar optional
• optional, not held implement marketing strategies optional
• optional, not held manage accounts optional
• optional, not held oversee quality control optional
• optional, not held plan digital marketing optional
• optional, not held proofread text optional
• optional, not held spelling optional

• not needed by the target role assess production needs to plan a production schedule skill
• not needed by the target role audio editing software knowledge
• not needed by the target role audiovisual equipment knowledge
• not needed by the target role audiovisual products knowledge
• not needed by the target role calculate production costs skill
• not needed by the target role create production schedules skill
• not needed by the target role develop program ideas skill
• not needed by the target role develop programming schedule skill
• not needed by the target role edit digital moving images skill
• not needed by the target role edit recorded sound skill
• not needed by the target role evaluate broadcast programs skill
• not needed by the target role inspect data skill
• not needed by the target role monitor broadcast programming skill
• not needed by the target role negotiate with artists skill
• not needed by the target role obtain relevant licenses skill
• not needed by the target role perform video editing skill
• not needed by the target role photography knowledge
• not needed by the target role prepare casting budget skill
• not needed by the target role screen television series pilots skill
• not needed by the target role select video shots skill
• not needed by the target role supervise video quality skill
• not needed by the target role work closely with news teams skill

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

• still to learn digital marketing techniques required
• still to learn publishing market required
• still to learn content marketing strategy required
• still to learn digital media required
• still to learn market participants required
• still to learn marketing principles required
• still to learn project management principles required
• still to learn social media marketing techniques required
• optional, not held accounting techniques optional
• optional, not held desktop publishing optional
• optional, not held grammar optional
• optional, not held spelling optional

Yes, and it is a substantial move. A broadcasting programme director already covers 30% of what a publications coordinator is expected to do: 9 skills carry over, 8 of which the publications coordinator role treats as required.

14 required skills are missing, plus 17 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is digital communication and collaboration.

Its learning distance is 71.6 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.