Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

communication managertoadvertising manager

A communication manager already meets 56% of what the advertising manager role asks for. The move turns on 11 required skills not yet in the profile.

From communication manager
56%
Overlap1
To advertising manager
24 Skills carried over
11 Required, not held
53 Difficulty2
Career overlap Partial match

56%

Learning distance Real move, short list to learn

53/ 100

1 Share of the advertising manager role’s weighted skill requirement already met by the communication manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising manager role treats 22 of its required skills as things a communication manager already does. These are the ones it depends on most.

  • advise on public image
  • advise on public relations
  • analyse external factors of companies
  • communication principles
  • conduct public presentations
  • corporate social responsibility

What stands in the way is 11 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 24 skills that carry over, these are the ones fewest other occupations ask for. A advertising manager role needs them, and most people applying for one will not have them already. This is the part of a communication manager background worth leading with.

Skill the target role also needs Area
  • already held forming of public opinion business, administration and law
  • already held give interviews to media communication, collaboration and creativity
  • already held organise press conferences management skills
  • already held develop public relations strategies management skills
  • already held establish relationship with the media communication, collaboration and creativity
  • already held reputation management business, administration and law

All 24 carried skills, including the 22 the advertising manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 31 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 management skills 4 required, 7 supplementary
  • required, not held coordinate advertising campaigns required
  • required, not held coordinate marketing plan actions required
  • required, not held manage budgets required
  • required, not held perform project management required
  • optional, not held manage account department optional
  • optional, not held manage creative department optional
  • optional, not held manage media services department optional
  • optional, not held manage staff optional
  • optional, not held manage the handling of promotional materials optional
  • optional, not held receive actors' resumes optional
  • optional, not held recruit employees optional
02 communication, collaboration and creativity 3 required, 4 supplementary
  • required, not held identify customer's needs required
  • required, not held develop creative ideas required
  • required, not held manage contracts required
  • optional, not held approve advertising campaign optional
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held develop inclusive communication material optional
  • optional, not held give live presentation optional
03 information skills 2 required, 5 supplementary
  • required, not held draw conclusions from market research results required
  • required, not held provide cost benefit analysis reports required
  • optional, not held make price recommendations optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
  • optional, not held manage project metrics optional
  • optional, not held use analytics for commercial purposes optional
04 business, administration and law 2 required, 2 supplementary
  • required, not held advertising techniques required
  • required, not held copyright legislation required
  • optional, not held business strategy concepts optional
  • optional, not held pricing strategies optional
05 arts and humanities 1 supplementary
  • optional, not held graphic design optional
06 information and communication technologies (icts) 1 supplementary
  • optional, not held desktop publishing optional
Table 4

Table 4 · Where to start

The 3 entries a advertising manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 24 skills that carry over
Skill Type
  • already held advise on public image skill
  • already held advise on public relations skill
  • already held analyse external factors of companies skill
  • already held communication principles knowledge
  • already held conduct public presentations skill
  • already held corporate social responsibility knowledge
  • already held develop communications strategies skill
  • already held develop public relations strategies skill
  • already held diplomatic principles knowledge
  • already held draft press releases skill
  • already held establish relationship with the media skill
  • already held forming of public opinion knowledge
  • already held give interviews to media skill
  • already held integrate strategic foundation in daily performance skill
  • already held market research knowledge
  • already held organise press conferences skill
  • already held perform public relations skill
  • already held prepare presentation material skill
  • already held protect client interests skill
  • already held rhetoric knowledge
  • already held strategic planning knowledge
  • already held use different communication channels skill
  • already held advise on communication strategies skill
  • already held reputation management knowledge
20 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held make price recommendations optional
  • optional, not held approve advertising campaign optional
  • optional, not held business strategy concepts optional
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held desktop publishing optional
  • optional, not held develop inclusive communication material optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
  • optional, not held give live presentation optional
  • optional, not held graphic design optional
  • optional, not held manage account department optional
  • optional, not held manage creative department optional
  • optional, not held manage media services department optional
  • optional, not held manage project metrics optional
  • optional, not held manage staff optional
  • optional, not held manage the handling of promotional materials optional
  • optional, not held pricing strategies optional
  • optional, not held receive actors' resumes optional
  • optional, not held recruit employees optional
  • optional, not held use analytics for commercial purposes optional
37 held skills the advertising manager role does not ask for
Skill Type
  • not needed by the target role analyse internal factors of companies skill
  • not needed by the target role apply diplomatic principles skill
  • not needed by the target role apply grammar and spelling rules skill
  • not needed by the target role build business relationships skill
  • not needed by the target role build community relations skill
  • not needed by the target role build international relations skill
  • not needed by the target role build trust skill
  • not needed by the target role business communication knowledge
  • not needed by the target role carry out forum moderation skill
  • not needed by the target role company policies knowledge
  • not needed by the target role compile content skill
  • not needed by the target role corporate sustainability knowledge
  • not needed by the target role develop professional network skill
  • not needed by the target role digital communication and collaboration skill
  • not needed by the target role disseminate internal communications skill
  • not needed by the target role establish communication with foreign cultures skill
  • not needed by the target role ethics of sharing work through social media knowledge
  • not needed by the target role follow the news skill
  • not needed by the target role government representation knowledge
  • not needed by the target role grammar knowledge
  • not needed by the target role identify clients' needs skill
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role manage online communications skill
  • not needed by the target role manage visual communications skill
  • not needed by the target role media and information literacy knowledge
  • not needed by the target role office software knowledge
  • not needed by the target role organise participation in local or international events skill
  • not needed by the target role proofread text skill
  • not needed by the target role psychological concepts knowledge
  • not needed by the target role public relations knowledge
  • not needed by the target role share through digital technologies skill
  • not needed by the target role social media management knowledge
  • not needed by the target role speak different languages skill
  • not needed by the target role study communications channels for different employers/contractors skill
  • not needed by the target role use intranet skill
  • not needed by the target role use online tools to collaborate skill
  • not needed by the target role writing style guides knowledge
6 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held advertising techniques required
  • required, not held copyright legislation required
  • optional, not held business strategy concepts optional
  • optional, not held desktop publishing optional
  • optional, not held graphic design optional
  • optional, not held pricing strategies optional
Index

Other moves recorded from communication manager

Full index of moves from communication manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.