Where a communication manager can go next
5 destinations recorded, ranked by how much of the target role a communication manager already meets. The closer to the top of Table 1, the less there is to learn.
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Also known as social media manager, online communication manager, public relations manager, communications manager, press spokesperson, corporate communication manager, internal communications manager, foreign language correspondent communications manager, communication practitioner, communications associate, public relations and communication manager, external communications manager.
Managers 61 skills on file 5 career moves 1 above 60% overlap Closest: public relations officer, 84%
- 70% and above · short step
- 50 to 70% · real move
- Below 50% · substantial retraining
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
Table 3 · What the job itself asks for
A communication manager needs 33 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.
- use intranet working with computers
- forming of public opinion business, administration and law
- ethics of sharing work through social media arts and humanities
- compile content information skills
- develop public relations strategies management skills
- reputation management business, administration and law
- advise on public image communication, collaboration and creativity
- develop communications strategies management skills
- organise participation in local or international events management skills
- advise on communication strategies communication, collaboration and creativity
Table 4 · Jobs that lead here
The reverse view: occupations whose skills already cover much of what a communication manager does. The figure is how much of this job each one brings.
Look up another occupation
Communication manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.
How these figures were compiled
Overlap is how much of the target role is already part of a communication manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.