public relations officertocommunication manager
A public relations officer already meets 75% of what the communication manager role asks for. The move turns on 7 required skills not yet in the profile.
This move: 36.1 of 100 · moderate
1 Share of the communication manager role’s weighted skill requirement already met by the public relations officer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Table 2 · What you already bring
Of the 44 skills that carry over, these are the ones fewest other occupations ask for. A communication manager role needs them, and most people applying for one will not have them already. This is the part of a public relations officer background worth leading with.
- already held carry out forum moderation communication, collaboration and creativity
- already held forming of public opinion business, administration and law
- already held ethics of sharing work through social media arts and humanities
- already held give interviews to media communication, collaboration and creativity
- already held organise press conferences management skills
- already held psychological concepts social sciences, journalism and information
All 44 carried skills, including the 26 the communication manager role treats as required.
Table 3 · What you would need to learn
The 17 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held apply grammar and spelling rules required
- required, not held identify clients' needs required
- required, not held proofread text required
- optional, not held disseminate internal communications optional
- optional, not held establish communication with foreign cultures optional
- optional, not held manage visual communications optional
- required, not held use intranet required
- optional, not held share through digital technologies optional
- optional, not held use online tools to collaborate optional
- required, not held grammar required
- optional, not held writing style guides optional
- required, not held organise participation in local or international events required
- optional, not held manage online communications optional
- required, not held office software required
- optional, not held public relations optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a communication manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 organise participation in local or international events skill · occupation specific
- 02 use intranet skill · occupation specific
- 03 apply grammar and spelling rules skill · cross sector
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 44 skills that carry over
- already held advise on communication strategies skill
- already held advise on public image skill
- already held analyse external factors of companies skill
- already held analyse internal factors of companies skill
- already held apply diplomatic principles skill
- already held build trust skill
- already held business communication knowledge
- already held communication principles knowledge
- already held compile content skill
- already held corporate social responsibility knowledge
- already held corporate sustainability knowledge
- already held develop communications strategies skill
- already held develop public relations strategies skill
- already held digital communication and collaboration skill
- already held diplomatic principles knowledge
- already held ethics of sharing work through social media knowledge
- already held forming of public opinion knowledge
- already held integrate strategic foundation in daily performance skill
- already held market research knowledge
- already held perform public relations skill
- already held prepare presentation material skill
- already held protect client interests skill
- already held reputation management knowledge
- already held rhetoric knowledge
- already held strategic planning knowledge
- already held use different communication channels skill
- already held advise on public relations skill
- already held build business relationships skill
- already held build community relations skill
- already held build international relations skill
- already held carry out forum moderation skill
- already held company policies knowledge
- already held conduct public presentations skill
- already held develop professional network skill
- already held draft press releases skill
- already held establish relationship with the media skill
- already held follow the news skill
- already held give interviews to media skill
- already held government representation knowledge
- already held implement marketing strategies skill
- already held organise press conferences skill
- already held psychological concepts knowledge
- already held social media management knowledge
- already held speak different languages skill
The 2 learning areas not shown above
- optional, not held study communications channels for different employers/contractors optional
- optional, not held media and information literacy optional
10 supplementary skills, helpful but not required
- optional, not held study communications channels for different employers/contractors optional
- optional, not held manage online communications optional
- optional, not held media and information literacy optional
- optional, not held disseminate internal communications optional
- optional, not held establish communication with foreign cultures optional
- optional, not held manage visual communications optional
- optional, not held public relations optional
- optional, not held share through digital technologies optional
- optional, not held use online tools to collaborate optional
- optional, not held writing style guides optional
16 held skills the communication manager role does not ask for
- not needed by the target role content marketing strategy knowledge
- not needed by the target role coordinate advertising campaigns skill
- not needed by the target role copyright legislation knowledge
- not needed by the target role cost management knowledge
- not needed by the target role develop creative ideas skill
- not needed by the target role develop digital content skill
- not needed by the target role develop promotional tools skill
- not needed by the target role give live presentation skill
- not needed by the target role identify customer's needs skill
- not needed by the target role liaise with politicians skill
- not needed by the target role liaise with quality assurance skill
- not needed by the target role perform business analysis skill
- not needed by the target role plan marketing campaigns skill
- not needed by the target role types of media knowledge
- not needed by the target role use analytics for commercial purposes skill
- not needed by the target role work closely with news teams skill
5 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held grammar required
- required, not held office software required
- optional, not held media and information literacy optional
- optional, not held public relations optional
- optional, not held writing style guides optional
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.