Table 1Transition record

public relations officertoadvertising manager

A public relations officer already meets 67% of what the advertising manager role asks for. The move turns on 7 required skills not yet in the profile.

From public relations officer

67%

Overlap1

To advertising manager

30 Skills carried over

7 Required, not held

41.4 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 41.4

This move: 41.4 of 100 · moderate

1 Share of the advertising manager role’s weighted skill requirement already met by the public relations officer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 30 skills that carry over, these are the ones fewest other occupations ask for. A advertising manager role needs them, and most people applying for one will not have them already. This is the part of a public relations officer background worth leading with.

Skill the target role also needs Area

already held forming of public opinion business, administration and law
already held give interviews to media communication, collaboration and creativity
already held organise press conferences management skills
already held develop public relations strategies management skills
already held establish relationship with the media communication, collaboration and creativity
already held reputation management business, administration and law

All 30 carried skills, including the 26 the advertising manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 25 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 management skills 3 required, 7 supplementary

required, not held coordinate marketing plan actions required
required, not held manage budgets required
required, not held perform project management required

optional, not held manage account department optional
optional, not held manage creative department optional
optional, not held manage media services department optional
optional, not held manage staff optional
optional, not held manage the handling of promotional materials optional
optional, not held receive actors' resumes optional
optional, not held recruit employees optional

02 information skills 2 required, 4 supplementary

required, not held draw conclusions from market research results required
required, not held provide cost benefit analysis reports required

optional, not held make price recommendations optional
optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held manage project metrics optional

03 communication, collaboration and creativity 1 required, 3 supplementary

required, not held manage contracts required

optional, not held approve advertising campaign optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held develop inclusive communication material optional

04 business, administration and law 1 required, 2 supplementary

required, not held advertising techniques required

optional, not held business strategy concepts optional
optional, not held pricing strategies optional

05 arts and humanities 1 supplementary

optional, not held graphic design optional

06 information and communication technologies (icts) 1 supplementary

optional, not held desktop publishing optional

Table 4

Table 4 · Where to start

The 3 entries a advertising manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 30 skills that carry over

Skill Type

already held advise on public image skill
already held advise on public relations skill
already held analyse external factors of companies skill
already held communication principles knowledge
already held conduct public presentations skill
already held coordinate advertising campaigns skill
already held copyright legislation knowledge
already held corporate social responsibility knowledge
already held develop communications strategies skill
already held develop creative ideas skill
already held develop public relations strategies skill
already held diplomatic principles knowledge
already held draft press releases skill
already held establish relationship with the media skill
already held forming of public opinion knowledge
already held give interviews to media skill
already held identify customer's needs skill
already held integrate strategic foundation in daily performance skill
already held market research knowledge
already held organise press conferences skill
already held perform public relations skill
already held prepare presentation material skill
already held protect client interests skill
already held rhetoric knowledge
already held strategic planning knowledge
already held use different communication channels skill
already held advise on communication strategies skill
already held give live presentation skill
already held reputation management knowledge
already held use analytics for commercial purposes skill

18 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held make price recommendations optional
optional, not held approve advertising campaign optional
optional, not held business strategy concepts optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held desktop publishing optional
optional, not held develop inclusive communication material optional
optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held graphic design optional
optional, not held manage account department optional
optional, not held manage creative department optional
optional, not held manage media services department optional
optional, not held manage project metrics optional
optional, not held manage staff optional
optional, not held manage the handling of promotional materials optional
optional, not held pricing strategies optional
optional, not held receive actors' resumes optional
optional, not held recruit employees optional

30 held skills the advertising manager role does not ask for

Skill Type

not needed by the target role analyse internal factors of companies skill
not needed by the target role apply diplomatic principles skill
not needed by the target role build business relationships skill
not needed by the target role build community relations skill
not needed by the target role build international relations skill
not needed by the target role build trust skill
not needed by the target role business communication knowledge
not needed by the target role carry out forum moderation skill
not needed by the target role company policies knowledge
not needed by the target role compile content skill
not needed by the target role content marketing strategy knowledge
not needed by the target role corporate sustainability knowledge
not needed by the target role cost management knowledge
not needed by the target role develop digital content skill
not needed by the target role develop professional network skill
not needed by the target role develop promotional tools skill
not needed by the target role digital communication and collaboration skill
not needed by the target role ethics of sharing work through social media knowledge
not needed by the target role follow the news skill
not needed by the target role government representation knowledge
not needed by the target role implement marketing strategies skill
not needed by the target role liaise with politicians skill
not needed by the target role liaise with quality assurance skill
not needed by the target role perform business analysis skill
not needed by the target role plan marketing campaigns skill
not needed by the target role psychological concepts knowledge
not needed by the target role social media management knowledge
not needed by the target role speak different languages skill
not needed by the target role types of media knowledge
not needed by the target role work closely with news teams skill

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held advertising techniques required
optional, not held business strategy concepts optional
optional, not held desktop publishing optional
optional, not held graphic design optional
optional, not held pricing strategies optional

Index

Other moves recorded from public relations officer

Full index of moves from public relations officer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.