Table 1Transition record

public relations officertopublic relations manager

A public relations officer already meets 59% of what the public relations manager role asks for. The move turns on 3 required skills not yet in the profile.

From public relations officer

59%

Overlap1

To public relations manager

52 Skills carried over

3 Required, not held

54.9 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 54.9

This move: 54.9 of 100 · moderate

1 Share of the public relations manager role’s weighted skill requirement already met by the public relations officer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 52 skills that carry over, these are the ones fewest other occupations ask for. A public relations manager role needs them, and most people applying for one will not have them already. This is the part of a public relations officer background worth leading with.

Skill the target role also needs Area

already held carry out forum moderation communication, collaboration and creativity
already held forming of public opinion business, administration and law
already held give interviews to media communication, collaboration and creativity
already held organise press conferences management skills
already held ethics of sharing work through social media arts and humanities
already held psychological concepts social sciences, journalism and information

All 52 carried skills, including the 24 the public relations manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 61 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 1 required, 16 supplementary

required, not held liaise with local authorities required

optional, not held advocate a cause optional
optional, not held apply grammar and spelling rules optional
optional, not held apply social media marketing optional
optional, not held approve advertising campaign optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held create solutions to problems optional
optional, not held disseminate internal communications optional
optional, not held ensure cross-department cooperation optional
optional, not held establish communication with foreign cultures optional
optional, not held identify clients' needs optional
optional, not held manage contracts optional
optional, not held manage development of promotional material optional
optional, not held manage visual communications optional
optional, not held perform fundraising activities optional
optional, not held proofread text optional
optional, not held represent the organisation optional

02 management skills 1 required, 12 supplementary

required, not held develop media strategy required

optional, not held manage online communications optional
optional, not held apply strategic thinking optional
optional, not held coordinate marketing plan actions optional
optional, not held evaluate employees optional
optional, not held manage account department optional
optional, not held manage budgets optional
optional, not held manage creative department optional
optional, not held manage media services department optional
optional, not held manage staff optional
optional, not held manage the handling of promotional materials optional
optional, not held perform project management optional
optional, not held recruit employees optional

03 business, administration and law 1 required, 7 supplementary

required, not held public relations required

optional, not held European Structural and Investment Funds regulations optional
optional, not held marketing department processes optional
optional, not held search engine optimisation optional
optional, not held advertising techniques optional
optional, not held business strategy concepts optional
optional, not held marketing principles optional
optional, not held pricing strategies optional

04 information skills 12 supplementary

optional, not held archive documentation related to work optional
optional, not held make price recommendations optional
optional, not held monitor political campaigns optional
optional, not held document project progress optional
optional, not held draw conclusions from market research results optional
optional, not held ensure information transparency optional
optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held forecast organisational risks optional
optional, not held manage project metrics optional
optional, not held monitor political conflicts optional
optional, not held provide cost benefit analysis reports optional

05 social sciences, journalism and information 5 supplementary

optional, not held government policy implementation optional
optional, not held humanitarian aid actors optional
optional, not held political campaigning optional
optional, not held political parties optional
optional, not held political science optional

06 arts and humanities 3 supplementary

optional, not held grammar optional
optional, not held graphic design optional
optional, not held writing style guides optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a public relations manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 52 skills that carry over

Skill Type

already held advise on public image skill
already held advise on public relations skill
already held analyse external factors of companies skill
already held build community relations skill
already held communication principles knowledge
already held conduct public presentations skill
already held corporate social responsibility knowledge
already held develop communications strategies skill
already held develop public relations strategies skill
already held diplomatic principles knowledge
already held draft press releases skill
already held establish relationship with the media skill
already held forming of public opinion knowledge
already held give interviews to media skill
already held integrate strategic foundation in daily performance skill
already held market research knowledge
already held organise press conferences skill
already held perform public relations skill
already held prepare presentation material skill
already held protect client interests skill
already held reputation management knowledge
already held rhetoric knowledge
already held strategic planning knowledge
already held use different communication channels skill
already held advise on communication strategies skill
already held analyse internal factors of companies skill
already held apply diplomatic principles skill
already held build business relationships skill
already held build international relations skill
already held business communication knowledge
already held carry out forum moderation skill
already held company policies knowledge
already held compile content skill
already held content marketing strategy knowledge
already held coordinate advertising campaigns skill
already held copyright legislation knowledge
already held develop creative ideas skill
already held develop professional network skill
already held develop promotional tools skill
already held ethics of sharing work through social media knowledge
already held give live presentation skill
already held government representation knowledge
already held identify customer's needs skill
already held implement marketing strategies skill
already held liaise with politicians skill
already held perform business analysis skill
already held psychological concepts knowledge
already held social media management knowledge
already held speak different languages skill
already held types of media knowledge
already held use analytics for commercial purposes skill
already held work closely with news teams skill

The 2 learning areas not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 2 supplementary

optional, not held desktop publishing optional
optional, not held office software optional

08 natural sciences, mathematics and statistics 1 supplementary

optional, not held survey techniques optional

58 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held European Structural and Investment Funds regulations optional
optional, not held advocate a cause optional
optional, not held archive documentation related to work optional
optional, not held make price recommendations optional
optional, not held manage online communications optional
optional, not held marketing department processes optional
optional, not held monitor political campaigns optional
optional, not held search engine optimisation optional
optional, not held advertising techniques optional
optional, not held apply grammar and spelling rules optional
optional, not held apply social media marketing optional
optional, not held apply strategic thinking optional
optional, not held approve advertising campaign optional
optional, not held business strategy concepts optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held coordinate marketing plan actions optional
optional, not held create solutions to problems optional
optional, not held desktop publishing optional
optional, not held disseminate internal communications optional
optional, not held document project progress optional
optional, not held draw conclusions from market research results optional
optional, not held ensure cross-department cooperation optional
optional, not held ensure information transparency optional
optional, not held establish communication with foreign cultures optional
optional, not held evaluate advertising campaign optional
optional, not held evaluate employees optional
optional, not held examine advertisement layout optional
optional, not held forecast organisational risks optional
optional, not held government policy implementation optional
optional, not held grammar optional
optional, not held graphic design optional
optional, not held humanitarian aid actors optional
optional, not held identify clients' needs optional
optional, not held manage account department optional
optional, not held manage budgets optional
optional, not held manage contracts optional
optional, not held manage creative department optional
optional, not held manage development of promotional material optional
optional, not held manage media services department optional
optional, not held manage project metrics optional

18 further entries not listed here

8 held skills the public relations manager role does not ask for

Skill Type

not needed by the target role build trust skill
not needed by the target role corporate sustainability knowledge
not needed by the target role cost management knowledge
not needed by the target role develop digital content skill
not needed by the target role digital communication and collaboration skill
not needed by the target role follow the news skill
not needed by the target role liaise with quality assurance skill
not needed by the target role plan marketing campaigns skill

19 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held public relations required
optional, not held European Structural and Investment Funds regulations optional
optional, not held marketing department processes optional
optional, not held search engine optimisation optional
optional, not held advertising techniques optional
optional, not held business strategy concepts optional
optional, not held desktop publishing optional
optional, not held government policy implementation optional
optional, not held grammar optional
optional, not held graphic design optional
optional, not held humanitarian aid actors optional
optional, not held marketing principles optional
optional, not held office software optional
optional, not held political campaigning optional
optional, not held political parties optional
optional, not held political science optional
optional, not held pricing strategies optional
optional, not held survey techniques optional
optional, not held writing style guides optional

Index

Other moves recorded from public relations officer

Full index of moves from public relations officer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.