Table 1Transition record

public relations officertoadvertising specialist

A public relations officer already meets 34% of what the advertising specialist role asks for. The move turns on 6 required skills not yet in the profile.

From public relations officer

34%

Overlap1

To advertising specialist

11 Skills carried over

6 Required, not held

63.3 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 63.3

This move: 63.3 of 100 · substantial

1 Share of the advertising specialist role’s weighted skill requirement already met by the public relations officer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A advertising specialist role needs them, and most people applying for one will not have them already. This is the part of a public relations officer background worth leading with.

Skill the target role also needs Area

already held develop public relations strategies management skills
already held advise on public image communication, collaboration and creativity
already held types of media arts and humanities
already held coordinate advertising campaigns management skills
already held advise on public relations communication, collaboration and creativity
already held give live presentation communication, collaboration and creativity

All 11 carried skills, including the 6 the advertising specialist role treats as required.

Table 3

Table 3 · What you would need to learn

The 31 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 5 supplementary

required, not held brainstorm ideas required
required, not held liaise with advertising agencies required
required, not held persuade clients with alternatives required

optional, not held create advertisements optional
optional, not held advise on market strategies optional
optional, not held approve advertising campaign optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held follow a brief optional

02 information skills 1 required, 8 supplementary

required, not held perform market research required

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held draw conclusions from market research results optional
optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held meet expectations of target audience optional
optional, not held monitor media industry research figures optional
optional, not held perform media outlets research optional

03 business, administration and law 1 required, 4 supplementary

required, not held advertising techniques required

optional, not held publishing market optional
optional, not held brand marketing techniques optional
optional, not held marketing principles optional
optional, not held public relations optional

04 assisting and caring 1 required

required, not held receive appropriate permissions for use of recorded audiovisual examples required

05 management skills 5 supplementary

optional, not held create media plan optional
optional, not held assist in developing marketing campaigns optional
optional, not held define brand identity optional
optional, not held develop media strategy optional
optional, not held manage budgets optional

06 arts and humanities 3 supplementary

optional, not held graphic design optional
optional, not held media planning optional
optional, not held media studies optional

Table 4

Table 4 · Where to start

The 3 entries a advertising specialist role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over

Skill Type

already held copyright legislation knowledge
already held develop creative ideas skill
already held develop digital content skill
already held develop professional network skill
already held give live presentation skill
already held identify customer's needs skill
already held advise on public image skill
already held advise on public relations skill
already held coordinate advertising campaigns skill
already held develop public relations strategies skill
already held types of media knowledge

25 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create advertisements optional
optional, not held create media plan optional
optional, not held publishing market optional
optional, not held advise on market strategies optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held approve advertising campaign optional
optional, not held assist in developing marketing campaigns optional
optional, not held brand marketing techniques optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held define brand identity optional
optional, not held develop media strategy optional
optional, not held draw conclusions from market research results optional
optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held follow a brief optional
optional, not held graphic design optional
optional, not held manage budgets optional
optional, not held marketing principles optional
optional, not held media planning optional
optional, not held media studies optional
optional, not held meet expectations of target audience optional
optional, not held monitor media industry research figures optional
optional, not held perform media outlets research optional
optional, not held public relations optional

49 held skills the advertising specialist role does not ask for

Skill Type

not needed by the target role advise on communication strategies skill
not needed by the target role analyse external factors of companies skill
not needed by the target role analyse internal factors of companies skill
not needed by the target role apply diplomatic principles skill
not needed by the target role build business relationships skill
not needed by the target role build community relations skill
not needed by the target role build international relations skill
not needed by the target role build trust skill
not needed by the target role business communication knowledge
not needed by the target role carry out forum moderation skill
not needed by the target role communication principles knowledge
not needed by the target role company policies knowledge
not needed by the target role compile content skill
not needed by the target role conduct public presentations skill
not needed by the target role content marketing strategy knowledge
not needed by the target role corporate social responsibility knowledge
not needed by the target role corporate sustainability knowledge
not needed by the target role cost management knowledge
not needed by the target role develop communications strategies skill
not needed by the target role develop promotional tools skill
not needed by the target role digital communication and collaboration skill
not needed by the target role diplomatic principles knowledge
not needed by the target role draft press releases skill
not needed by the target role establish relationship with the media skill
not needed by the target role ethics of sharing work through social media knowledge
not needed by the target role follow the news skill
not needed by the target role forming of public opinion knowledge
not needed by the target role give interviews to media skill
not needed by the target role government representation knowledge
not needed by the target role implement marketing strategies skill
not needed by the target role integrate strategic foundation in daily performance skill
not needed by the target role liaise with politicians skill
not needed by the target role liaise with quality assurance skill
not needed by the target role market research knowledge
not needed by the target role organise press conferences skill
not needed by the target role perform business analysis skill
not needed by the target role perform public relations skill
not needed by the target role plan marketing campaigns skill
not needed by the target role prepare presentation material skill
not needed by the target role protect client interests skill

9 further entries not listed here

8 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held advertising techniques required
optional, not held publishing market optional
optional, not held brand marketing techniques optional
optional, not held graphic design optional
optional, not held marketing principles optional
optional, not held media planning optional
optional, not held media studies optional
optional, not held public relations optional

Index

Other moves recorded from public relations officer

Full index of moves from public relations officer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.