EBusiness manager to online marketer
An eBusiness manager already meets 25% of what the online marketer role asks for. The move turns on 20 required skills not yet in the profile.
77.7/ 100
1 How much of what an online marketer is expected to do is already part of an eBusiness manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the online marketer role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An online marketer role treats 8 of its required skills as things an eBusiness manager already does. You would walk in with these on day one.
- apply customer engagement strategy
- creatively use digital technologies
- e-commerce systems
- implement marketing strategies
- implement sales strategies
- manage budgets
What stands in the way is 20 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 10 skills that carry over, these are the ones fewest other occupations ask for. An online marketer role needs them, and most people applying for one will not have them already. This is the part of an eBusiness manager background worth leading with.
- already held apply customer engagement strategy management skills
- already held creatively use digital technologies working with computers
- already held conduct search engine optimisation working with computers
- already held plan digital marketing management skills
- already held information confidentiality information and communication technologies (icts)
- already held e-commerce systems information and communication technologies (icts)
All 10 carried skills, including the 8 the online marketer role treats as required.
Table 3 · What you may need to learn
The 36 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn execute conversion testing required
- still to learn digital communication and collaboration required
- still to learn perform video editing required
- still to learn develop digital content required
- still to learn perform image editing required
- still to learn perform online data analysis required
- still to learn use content management system software required
- optional, not held use e-services optional
- optional, not held use personal organization software optional
- still to learn apply social media marketing required
- still to learn conduct mobile marketing required
- still to learn create new concepts required
- still to learn execute email marketing required
- still to learn perform copywriting required
- optional, not held adapt to change in marketing optional
- optional, not held communicate price changes optional
- optional, not held deal with pressure from unexpected circumstances optional
- optional, not held develop inclusive communication material optional
- still to learn company policies required
- still to learn web strategy assessment required
- still to learn content marketing strategy required
- still to learn online ads campaign techniques required
- optional, not held neuromarketing techniques optional
- optional, not held competition law optional
- optional, not held intellectual property law optional
- optional, not held printed goods processes optional
- still to learn apply strategic thinking required
- still to learn perform project management required
- optional, not held conduct online competitive analysis optional
- optional, not held plan social media marketing campaigns optional
- optional, not held supervise brand management optional
- still to learn inspect data required
- still to learn perform market research required
- optional, not held apply information security policies optional
- optional, not held protect personal data and privacy optional
1 further area in the appendix
Table 4 · Where to start
The 3 entries an online marketer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 execute conversion testing practise this
- 02 company policies study this
- 03 digital communication and collaboration practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 10 skills that carry over
- already held apply customer engagement strategy skill
- already held creatively use digital technologies skill
- already held e-commerce systems knowledge
- already held implement marketing strategies skill
- already held implement sales strategies skill
- already held manage budgets skill
- already held plan digital marketing skill
- already held use different communication channels skill
- already held conduct search engine optimisation skill
- already held information confidentiality knowledge
The 1 learning area not shown above
- optional, not held ICT communications protocols optional
16 supplementary skills, helpful but not required
- optional, not held adapt to change in marketing optional
- optional, not held ICT communications protocols optional
- optional, not held apply information security policies optional
- optional, not held communicate price changes optional
- optional, not held conduct online competitive analysis optional
- optional, not held deal with pressure from unexpected circumstances optional
- optional, not held neuromarketing techniques optional
- optional, not held plan social media marketing campaigns optional
- optional, not held competition law optional
- optional, not held develop inclusive communication material optional
- optional, not held intellectual property law optional
- optional, not held printed goods processes optional
- optional, not held protect personal data and privacy optional
- optional, not held supervise brand management optional
- optional, not held use e-services optional
- optional, not held use personal organization software optional
33 held skills the online marketer role does not ask for
- not needed by the target role ICT market knowledge
- not needed by the target role ICT sales methodologies knowledge
- not needed by the target role analyse business requirements skill
- not needed by the target role brand marketing techniques knowledge
- not needed by the target role build business relationships skill
- not needed by the target role business intelligence knowledge
- not needed by the target role business process modelling knowledge
- not needed by the target role business requirements techniques knowledge
- not needed by the target role business strategy concepts knowledge
- not needed by the target role communicate with customers skill
- not needed by the target role consumer goods industry knowledge
- not needed by the target role create business process models skill
- not needed by the target role define technology strategy skill
- not needed by the target role develop online sales business plan skill
- not needed by the target role digital data processing skill
- not needed by the target role digital marketing techniques knowledge
- not needed by the target role electronic business knowledge
- not needed by the target role electronic communication knowledge
- not needed by the target role implement strategic planning skill
- not needed by the target role lead the brand strategic planning process skill
- not needed by the target role make strategic business decisions skill
- not needed by the target role measure customer feedback skill
- not needed by the target role mobile marketing knowledge
- not needed by the target role mobility as a service knowledge
- not needed by the target role perform business analysis skill
- not needed by the target role plan marketing strategy skill
- not needed by the target role problem-solving with digital tools skill
- not needed by the target role publishing strategy knowledge
- not needed by the target role sales argumentation knowledge
- not needed by the target role sales strategies knowledge
- not needed by the target role track key performance indicators skill
- not needed by the target role web analytics knowledge
- not needed by the target role web based collaborative platforms knowledge
9 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn company policies required
- still to learn web strategy assessment required
- still to learn content marketing strategy required
- still to learn online ads campaign techniques required
- optional, not held ICT communications protocols optional
- optional, not held neuromarketing techniques optional
- optional, not held competition law optional
- optional, not held intellectual property law optional
- optional, not held printed goods processes optional
Common questions about this move
Can an eBusiness manager become an online marketer?
Yes, and it is a career change move. An eBusiness manager already covers 25% of what an online marketer is expected to do: 10 skills carry over, 8 of which the online marketer role treats as required.
What skills does an eBusiness manager need to become an online marketer?
20 required skills are missing, plus 16 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by working with computers. The single most important is execute conversion testing.
How hard is the move from eBusiness manager to online marketer?
Its learning distance is 77.7 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.