Executive assistant to marketing assistant

• already held build business relationships skill
• already held communicate schedules to the people concerned skill
• already held draft corporate emails skill
• already held manage personnel agenda skill
• already held perform business research skill
• already held prepare presentation material skill
• already held process commissioned instructions skill
• already held revise drafts made by managers skill
• already held use different communication channels skill
• already held speak different languages skill
• already held translate language concepts skill

• optional, not held adobe creative suite optional
• optional, not held commercial law optional
• optional, not held contact customers optional
• optional, not held services marketing optional
• optional, not held accounting optional
• optional, not held apply social media marketing optional
• optional, not held attend trade fairs optional
• optional, not held collaborate in the development of marketing strategies optional
• optional, not held conduct public presentations optional
• optional, not held design questionnaires optional
• optional, not held draft press releases optional
• optional, not held execute email marketing optional
• optional, not held liaise with advertising agencies optional
• optional, not held liaise with financiers optional
• optional, not held manage website optional
• optional, not held marketing analytics optional
• optional, not held online ads campaign techniques optional
• optional, not held perform market research optional
• optional, not held perform mystery shopping optional
• optional, not held persuade clients with alternatives optional
• optional, not held prepare exhibition marketing plan optional
• optional, not held prepare visual data optional
• optional, not held public relations optional
• optional, not held relationship marketing optional
• optional, not held revise questionnaires optional
• optional, not held social media management optional
• optional, not held statistics optional
• optional, not held tabulate survey results optional
• optional, not held write work-related reports optional

• not needed by the target role apply information security policies skill
• not needed by the target role build international relations skill
• not needed by the target role build trust skill
• not needed by the target role business communication knowledge
• not needed by the target role communicate with customers skill
• not needed by the target role company policies knowledge
• not needed by the target role coordinate events skill
• not needed by the target role create import-export commercial documentation skill
• not needed by the target role disseminate messages to people skill
• not needed by the target role fix meetings skill
• not needed by the target role international import export regulations knowledge
• not needed by the target role international tariffs knowledge
• not needed by the target role liaise with board members skill
• not needed by the target role liaise with managers skill
• not needed by the target role maintain register of shareholders skill
• not needed by the target role manage office facility systems skill
• not needed by the target role manage payroll reports skill
• not needed by the target role observe confidentiality skill
• not needed by the target role organise travel arrangements for staff skill
• not needed by the target role perform clerical duties skill
• not needed by the target role plan schedule skill
• not needed by the target role prepare financial statements skill
• not needed by the target role prepare tax returns forms skill
• not needed by the target role show intercultural awareness skill
• not needed by the target role support development of annual budget skill
• not needed by the target role translate keywords into full texts skill
• not needed by the target role use office systems skill
• not needed by the target role use spreadsheets software skill
• not needed by the target role use word processing software skill
• not needed by the target role work in an international environment skill

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

• still to learn marketing department processes required
• still to learn customer relationship management required
• still to learn market research required
• still to learn marketing management required
• optional, not held adobe creative suite optional
• optional, not held commercial law optional
• optional, not held services marketing optional
• optional, not held accounting optional
• optional, not held marketing analytics optional
• optional, not held online ads campaign techniques optional
• optional, not held public relations optional
• optional, not held relationship marketing optional
• optional, not held social media management optional
• optional, not held statistics optional

Yes, and it is a substantial move. An executive assistant already covers 30% of what a marketing assistant is expected to do: 11 skills carry over, 9 of which the marketing assistant role treats as required.

12 required skills are missing, plus 29 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by management skills. The single most important is marketing department processes.

Its learning distance is 71.6 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.