ICT presales engineertoeBusiness manager
A ICT presales engineer already meets 18% of what the eBusiness manager role asks for. The move turns on 20 required skills not yet in the profile.
18%
82.1/ 100
1 Share of the eBusiness manager role’s weighted skill requirement already met by the ICT presales engineer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A eBusiness manager role treats 5 of its required skills as things a ICT presales engineer already does. These are the ones it depends on most.
- ICT market
- business intelligence
- define technology strategy
- digital marketing techniques
- implement marketing strategies
What stands in the way is 20 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 7 skills that carry over, these are the ones fewest other occupations ask for. A eBusiness manager role needs them, and most people applying for one will not have them already. This is the part of a ICT presales engineer background worth leading with.
- already held ICT sales methodologies business, administration and law
- already held digital marketing techniques business, administration and law
- already held ICT market business, administration and law
- already held define technology strategy management skills
- already held business intelligence business, administration and law
- already held implement marketing strategies communication, collaboration and creativity
All 7 carried skills, including the 5 the eBusiness manager role treats as required.
Table 3 · What you would need to learn
The 36 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held create business process models required
- required, not held develop online sales business plan required
- required, not held manage budgets required
- required, not held plan digital marketing required
- required, not held plan marketing strategy required
- optional, not held apply customer engagement strategy optional
- optional, not held lead the brand strategic planning process optional
- optional, not held make strategic business decisions optional
- required, not held mobile marketing required
- required, not held sales strategies required
- required, not held business strategy concepts required
- required, not held consumer goods industry required
- optional, not held business process modelling optional
- optional, not held business requirements techniques optional
- optional, not held sales argumentation optional
- optional, not held brand marketing techniques optional
- required, not held e-commerce systems required
- required, not held electronic business required
- required, not held web based collaborative platforms required
- optional, not held information confidentiality optional
- optional, not held web analytics optional
- required, not held analyse business requirements required
- required, not held perform business analysis required
- required, not held track key performance indicators required
- optional, not held measure customer feedback optional
- required, not held implement sales strategies required
- required, not held implement strategic planning required
- optional, not held build business relationships optional
- optional, not held communicate with customers optional
- required, not held digital data processing required
- required, not held problem-solving with digital tools required
- optional, not held conduct search engine optimisation optional
- optional, not held creatively use digital technologies optional
3 further areas in the appendix
Table 4 · Where to start
The 3 entries a eBusiness manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 digital data processing skill · unknown
- 02 e-commerce systems knowledge · sector specific
- 03 electronic business knowledge · sector specific
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 7 skills that carry over
- already held ICT market knowledge
- already held business intelligence knowledge
- already held define technology strategy skill
- already held digital marketing techniques knowledge
- already held implement marketing strategies skill
- already held ICT sales methodologies knowledge
- already held use different communication channels skill
The 3 learning areas not shown above
- required, not held electronic communication required
- optional, not held publishing strategy optional
- optional, not held mobility as a service optional
16 supplementary skills, helpful but not required
- optional, not held business process modelling optional
- optional, not held business requirements techniques optional
- optional, not held information confidentiality optional
- optional, not held mobility as a service optional
- optional, not held publishing strategy optional
- optional, not held sales argumentation optional
- optional, not held apply customer engagement strategy optional
- optional, not held brand marketing techniques optional
- optional, not held build business relationships optional
- optional, not held communicate with customers optional
- optional, not held conduct search engine optimisation optional
- optional, not held creatively use digital technologies optional
- optional, not held lead the brand strategic planning process optional
- optional, not held make strategic business decisions optional
- optional, not held measure customer feedback optional
- optional, not held web analytics optional
28 held skills the eBusiness manager role does not ask for
- not needed by the target role ICT system user requirements knowledge
- not needed by the target role SAS language knowledge
- not needed by the target role apply conflict management skill
- not needed by the target role apply statistical analysis techniques skill
- not needed by the target role comply with legal regulations skill
- not needed by the target role coordinate technological activities skill
- not needed by the target role customer segmentation knowledge
- not needed by the target role define technical requirements skill
- not needed by the target role deliver a sales pitch skill
- not needed by the target role develop account strategy skill
- not needed by the target role develop revenue generation strategies skill
- not needed by the target role emergent technologies knowledge
- not needed by the target role hardware components knowledge
- not needed by the target role hardware components suppliers knowledge
- not needed by the target role identify customer's needs skill
- not needed by the target role identify training needs skill
- not needed by the target role keep up to date on product knowledge skill
- not needed by the target role market pricing knowledge
- not needed by the target role perform market research skill
- not needed by the target role perform project management skill
- not needed by the target role prepare scientific reports skill
- not needed by the target role produce sales reports skill
- not needed by the target role product comprehension knowledge
- not needed by the target role set sales goals skill
- not needed by the target role software components libraries knowledge
- not needed by the target role software components suppliers knowledge
- not needed by the target role statistical analysis system software knowledge
- not needed by the target role supervise sales activities skill
16 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held e-commerce systems required
- required, not held electronic business required
- required, not held mobile marketing required
- required, not held sales strategies required
- required, not held web based collaborative platforms required
- required, not held business strategy concepts required
- required, not held consumer goods industry required
- required, not held electronic communication required
- optional, not held business process modelling optional
- optional, not held business requirements techniques optional
- optional, not held information confidentiality optional
- optional, not held mobility as a service optional
- optional, not held publishing strategy optional
- optional, not held sales argumentation optional
- optional, not held brand marketing techniques optional
- optional, not held web analytics optional
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.