Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

product managertochief product officer

A product manager already meets 23% of what the chief product officer role asks for. The move turns on 16 required skills not yet in the profile.

From product manager
23%
Overlap1
To chief product officer
7 Skills carried over
16 Required, not held
74.8 Difficulty2
Career overlap Distant match

23%

Learning distance Substantial retraining

74.8/ 100

1 Share of the chief product officer role’s weighted skill requirement already met by the product manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A chief product officer role treats 5 of its required skills as things a product manager already does. These are the ones it depends on most.

  • develop new products
  • integrate marketing strategies with the global strategy
  • plan product management
  • product comprehension
  • product data management

What stands in the way is 16 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 7 skills that carry over, these are the ones fewest other occupations ask for. A chief product officer role needs them, and most people applying for one will not have them already. This is the part of a product manager background worth leading with.

Skill the target role also needs Area
  • already held develop new products communication, collaboration and creativity
  • already held plan product management management skills
  • already held integrate marketing strategies with the global strategy management skills
  • already held execute marketing plan communication, collaboration and creativity
  • already held product data management business, administration and law
  • already held develop product design communication, collaboration and creativity

All 7 carried skills, including the 5 the chief product officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 24 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 6 required
  • required, not held develop the product catalogue required
  • required, not held align efforts towards business development required
  • required, not held collaborate in the development of marketing strategies required
  • required, not held implement strategic management required
  • required, not held integrate new products in manufacturing required
  • required, not held interact with the board of directors required
02 management skills 4 required, 3 supplementary
  • required, not held perform product planning required
  • required, not held develop product policies required
  • required, not held lead managers of company departments required
  • required, not held lead the brand strategic planning process required
  • optional, not held draw up marketing and sales plan optional
  • optional, not held develop company strategies optional
  • optional, not held plan marketing strategy optional
03 information skills 2 required, 2 supplementary
  • required, not held keep up to date on product knowledge required
  • required, not held monitor proper product handling required
  • optional, not held collect briefing regarding products optional
  • optional, not held keep updated on innovations in various business fields optional
04 engineering, manufacturing and construction 2 required, 1 supplementary
  • required, not held characteristics of products required
  • required, not held product packaging requirements required
  • optional, not held research and development in textiles optional
05 business, administration and law 2 required
  • required, not held business strategy concepts required
  • required, not held marketing management required
06 information and communication technologies (icts) 2 supplementary
  • optional, not held blockchain optional
  • optional, not held blockchain consensus mechanisms optional
Table 4

Table 4 · Where to start

The 3 entries a chief product officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 7 skills that carry over
Skill Type
  • already held develop new products skill
  • already held integrate marketing strategies with the global strategy skill
  • already held plan product management skill
  • already held product comprehension knowledge
  • already held product data management knowledge
  • already held develop product design skill
  • already held execute marketing plan skill
8 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held draw up marketing and sales plan optional
  • optional, not held blockchain optional
  • optional, not held blockchain consensus mechanisms optional
  • optional, not held research and development in textiles optional
  • optional, not held collect briefing regarding products optional
  • optional, not held develop company strategies optional
  • optional, not held keep updated on innovations in various business fields optional
  • optional, not held plan marketing strategy optional
55 held skills the chief product officer role does not ask for
Skill Type
  • not needed by the target role advise on communication strategies skill
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse cultural trends skill
  • not needed by the target role analyse data about clients skill
  • not needed by the target role analyse economic trends skill
  • not needed by the target role analyse market financial trends skill
  • not needed by the target role apply strategic thinking skill
  • not needed by the target role carry out sales analysis skill
  • not needed by the target role circular economy knowledge
  • not needed by the target role combine business technology with user experience skill
  • not needed by the target role consumer goods industry knowledge
  • not needed by the target role coordinate events skill
  • not needed by the target role cost management knowledge
  • not needed by the target role create prototype of user experience solutions skill
  • not needed by the target role define technology strategy skill
  • not needed by the target role design customer experiences skill
  • not needed by the target role design management knowledge
  • not needed by the target role develop business plans skill
  • not needed by the target role develop communications strategies skill
  • not needed by the target role develop promotional tools skill
  • not needed by the target role develop revenue generation strategies skill
  • not needed by the target role draw conclusions from market research results skill
  • not needed by the target role ensure products meet regulatory requirements skill
  • not needed by the target role follow production schedule skill
  • not needed by the target role identify market niches skill
  • not needed by the target role industrial research and development knowledge
  • not needed by the target role make data-driven decisions skill
  • not needed by the target role manage budgets skill
  • not needed by the target role manage feedback skill
  • not needed by the target role manage product testing skill
  • not needed by the target role manage production systems skill
  • not needed by the target role manage profitability skill
  • not needed by the target role manage the customer experience skill
  • not needed by the target role manage the handling of promotional materials skill
  • not needed by the target role market pricing knowledge
  • not needed by the target role market research knowledge
  • not needed by the target role maximise sales revenues skill
  • not needed by the target role organise participation in local or international events skill
  • not needed by the target role oversee quality control skill
  • not needed by the target role perform market research skill

15 further entries not listed here

7 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held characteristics of products required
  • required, not held business strategy concepts required
  • required, not held marketing management required
  • required, not held product packaging requirements required
  • optional, not held blockchain optional
  • optional, not held blockchain consensus mechanisms optional
  • optional, not held research and development in textiles optional
Index

Other moves recorded from product manager

Full index of moves from product manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.