RecordMove

Promotion manager to chief marketing officer

A promotion manager already meets 56% of what the chief marketing officer role asks for. The move turns on 6 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional

From promotion manager

Partial match

To chief marketing officer

25 You already bring

6 Still to learn

63 Skills in the target role2

Learning distance Real move, short list to learn

53.3/ 100

adjacentmoderatesubstantialcareer change

1 How much of what a chief marketing officer is expected to do is already part of a promotion manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the chief marketing officer role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

A chief marketing officer role treats 20 of its required skills as things a promotion manager already does. You would walk in with these on day one.

align efforts towards business development
analyse consumer buying trends
analyse external factors of companies
analyse internal factors of companies
analyse work-related written reports
brand marketing techniques

What stands in the way is 6 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A chief marketing officer role needs them, and most people applying for one will not have them already. This is the part of a promotion manager background worth leading with.

Skill the target role also needs Area

already held evaluate marketing content information skills
already held define measurable marketing objectives management skills
already held identify potential markets for companies management skills
already held integrate marketing strategies with the global strategy management skills
already held use analytics for commercial purposes information skills
already held marketing mix business, administration and law

All 25 carried skills, including the 20 the chief marketing officer role treats as required.

Table 3

Table 3 · What you may need to learn

The 38 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier

01 business, administration and law 3 required, 17 supplementary

still to learn services marketing required
still to learn business management principles required
still to learn market analysis required

optional, not held customer insight optional
optional, not held neuromarketing techniques optional
optional, not held project management optional
optional, not held web strategy assessment optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held financial capability optional
optional, not held international trade optional
optional, not held market entry strategies optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held quality assurance methodologies optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held social media marketing techniques optional
optional, not held subsidiary operations optional
optional, not held trading law optional

02 information skills 2 required, 1 supplementary

still to learn interpret financial statements required
still to learn make data-driven decisions required

optional, not held analyse supply chain strategies optional

03 communication, collaboration and creativity 1 required, 4 supplementary

still to learn liaise with managers required

optional, not held communicate with customer service department optional
optional, not held prospect new customers optional
optional, not held implement marketing strategies optional
optional, not held manage development of promotional material optional

04 management skills 5 supplementary

optional, not held conduct online competitive analysis optional
optional, not held plan social media marketing campaigns optional
optional, not held develop public relations strategies optional
optional, not held manage yield optional
optional, not held use theoretical marketing models optional

05 arts and humanities 2 supplementary

optional, not held graphic design optional
optional, not held printing techniques optional

06 information and communication technologies (icts) 1 supplementary

optional, not held e-commerce systems optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a chief marketing officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 25 skills that carry over

Skill Type

already held align efforts towards business development skill
already held analyse consumer buying trends skill
already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held analyse work-related written reports skill
already held brand marketing techniques knowledge
already held content marketing strategy knowledge
already held create annual marketing budget skill
already held define measurable marketing objectives skill
already held evaluate marketing content skill
already held identify potential markets for companies skill
already held integrate marketing strategies with the global strategy skill
already held manage profitability skill
already held market pricing knowledge
already held marketing mix knowledge
already held plan marketing campaigns skill
already held plan marketing strategy skill
already held study sales levels of products skill
already held track key performance indicators skill
already held use analytics for commercial purposes skill
already held coordinate marketing plan actions skill
already held impart business plans to collaborators skill
already held liaise with advertising agencies skill
already held manage budgets skill
already held perform market research skill

The 2 learning areas not shown above

Skill to pick up Tier

07 natural sciences, mathematics and statistics 1 supplementary

optional, not held statistics optional

08 social sciences, journalism and information 1 supplementary

optional, not held trendwatching optional

32 supplementary skills, helpful but not required

Skill to pick up Tier

optional, not held communicate with customer service department optional
optional, not held conduct online competitive analysis optional
optional, not held customer insight optional
optional, not held e-commerce systems optional
optional, not held neuromarketing techniques optional
optional, not held plan social media marketing campaigns optional
optional, not held project management optional
optional, not held prospect new customers optional
optional, not held web strategy assessment optional
optional, not held analyse supply chain strategies optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held develop public relations strategies optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held implement marketing strategies optional
optional, not held international trade optional
optional, not held manage development of promotional material optional
optional, not held manage yield optional
optional, not held market entry strategies optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held social media marketing techniques optional
optional, not held statistics optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional
optional, not held use theoretical marketing models optional

29 held skills the chief marketing officer role does not ask for

Skill Type

not needed by the target role analyse customer service surveys skill
not needed by the target role approve advertising campaign skill
not needed by the target role arrange event needs skill
not needed by the target role assess financial viability skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role below-the-line technique knowledge
not needed by the target role capture people's attention skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role communication principles knowledge
not needed by the target role coordinate events skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role create media plan skill
not needed by the target role develop professional network skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role examine advertisement layout skill
not needed by the target role forecast catering services skill
not needed by the target role hire human resources skill
not needed by the target role integrate strategic foundation in daily performance skill
not needed by the target role liaise with distribution channel managers skill
not needed by the target role manage distribution channels skill
not needed by the target role manage event structure installation skill
not needed by the target role manage the handling of promotional materials skill
not needed by the target role market research knowledge
not needed by the target role marketing management knowledge
not needed by the target role organise on-site amenities skill
not needed by the target role plan events skill
not needed by the target role pricing strategies knowledge
not needed by the target role promote event skill
not needed by the target role social media management knowledge

25 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier

still to learn services marketing required
still to learn business management principles required
still to learn market analysis required
optional, not held customer insight optional
optional, not held e-commerce systems optional
optional, not held neuromarketing techniques optional
optional, not held project management optional
optional, not held web strategy assessment optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held international trade optional
optional, not held market entry strategies optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held social media marketing techniques optional
optional, not held statistics optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional

Index

Other moves recorded from promotion manager

Full index of moves from promotion manager

FAQ

Common questions about this move

Can a promotion manager become a chief marketing officer?

Yes, and it is a moderate move. A promotion manager already covers 56% of what a chief marketing officer is expected to do: 25 skills carry over, 20 of which the chief marketing officer role treats as required.

What skills does a promotion manager need to become a chief marketing officer?

6 required skills are missing, plus 32 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is services marketing.

How hard is the move from promotion manager to chief marketing officer?

Its learning distance is 53.3 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.