Career Overlap Occupation record
RecordJob

Where a promotion manager can go next

5 destinations recorded, ranked by how much of the target role a promotion manager already meets. The closer to the top of Table 1, the less there is to learn.

Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

Also known as promotions manager, marketing and promotion manager, promotions coordinator, promotion coordinator, promotion director, advertising and promotion manager, promotions director, sales promotion manager.

Managers 54 skills on file 5 career moves 0 above 60% overlap Closest: sales manager, 58%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1
sales manager 58% covered category manager 57% covered chief marketing officer 56% covered marketing manager 54% covered online community manager 51% covered promotion manager You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 5 nearest destinations from promotion manager, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a promotion manager already covers. All 5 are listed in the tables below.
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 3

Table 3 · What the job itself asks for

A promotion manager needs 36 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • below-the-line technique business, administration and law
  • organise on-site amenities management skills
  • capture people's attention communication, collaboration and creativity
  • liaise with distribution channel managers communication, collaboration and creativity
  • create media plan management skills
  • evaluate marketing content information skills
  • define measurable marketing objectives management skills
  • identify potential markets for companies management skills
  • integrate marketing strategies with the global strategy management skills
  • marketing mix business, administration and law
Table 4

Table 4 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what a promotion manager does. The figure is how much of this job each one brings.

Index

Look up another occupation

Promotion manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of a promotion manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.