Online community manager to promotion manager
An online community manager already meets 65% of what the promotion manager role asks for. The move turns on 9 required skills not yet in the profile.
44.9/ 100
1 How much of what a promotion manager is expected to do is already part of an online community manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the promotion manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A promotion manager role treats 27 of its required skills as things an online community manager already does. You would walk in with these on day one.
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 29 skills that carry over, these are the ones fewest other occupations ask for. A promotion manager role needs them, and most people applying for one will not have them already. This is the part of an online community manager background worth leading with.
- already held evaluate marketing content information skills
- already held define measurable marketing objectives management skills
- already held identify potential markets for companies management skills
- already held integrate marketing strategies with the global strategy management skills
- already held marketing mix business, administration and law
- already held analyse customer service surveys information skills
All 29 carried skills, including the 27 the promotion manager role treats as required.
Table 3 · What you may need to learn
The 25 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn create media plan required
- still to learn manage budgets required
- still to learn manage the handling of promotional materials required
- still to learn organise on-site amenities required
- optional, not held arrange event needs optional
- optional, not held hire human resources optional
- optional, not held assist in developing marketing campaigns optional
- optional, not held coordinate events optional
- optional, not held forecast catering services optional
- optional, not held manage distribution channels optional
- optional, not held manage event structure installation optional
- optional, not held plan events optional
- still to learn capture people's attention required
- still to learn liaise with advertising agencies required
- still to learn liaise with distribution channel managers required
- optional, not held promote event optional
- optional, not held approve advertising campaign optional
- still to learn below-the-line technique required
- optional, not held marketing management optional
- optional, not held social media management optional
- still to learn communication principles required
- optional, not held assess financial viability optional
- optional, not held evaluate advertising campaign optional
- optional, not held examine advertisement layout optional
- optional, not held use analytics for commercial purposes optional
Table 4 · Where to start
The 3 entries a promotion manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 below-the-line technique study this
- 02 create media plan practise this
- 03 capture people's attention practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 29 skills that carry over
- already held align efforts towards business development skill
- already held analyse consumer buying trends skill
- already held analyse customer service surveys skill
- already held analyse external factors of companies skill
- already held analyse internal factors of companies skill
- already held analyse work-related written reports skill
- already held collaborate in the development of marketing strategies skill
- already held content marketing strategy knowledge
- already held corporate social responsibility knowledge
- already held create annual marketing budget skill
- already held define measurable marketing objectives skill
- already held develop professional network skill
- already held evaluate marketing content skill
- already held identify potential markets for companies skill
- already held impart business plans to collaborators skill
- already held integrate marketing strategies with the global strategy skill
- already held integrate strategic foundation in daily performance skill
- already held manage profitability skill
- already held market pricing knowledge
- already held market research knowledge
- already held marketing mix knowledge
- already held perform market research skill
- already held plan marketing campaigns skill
- already held plan marketing strategy skill
- already held pricing strategies knowledge
- already held study sales levels of products skill
- already held track key performance indicators skill
- already held brand marketing techniques knowledge
- already held coordinate marketing plan actions skill
16 supplementary skills, helpful but not required
- optional, not held arrange event needs optional
- optional, not held hire human resources optional
- optional, not held promote event optional
- optional, not held approve advertising campaign optional
- optional, not held assess financial viability optional
- optional, not held assist in developing marketing campaigns optional
- optional, not held coordinate events optional
- optional, not held evaluate advertising campaign optional
- optional, not held examine advertisement layout optional
- optional, not held forecast catering services optional
- optional, not held manage distribution channels optional
- optional, not held manage event structure installation optional
- optional, not held marketing management optional
- optional, not held plan events optional
- optional, not held social media management optional
- optional, not held use analytics for commercial purposes optional
36 held skills the promotion manager role does not ask for
- not needed by the target role apply social media marketing skill
- not needed by the target role authoring software knowledge
- not needed by the target role behavioural science knowledge
- not needed by the target role build trust skill
- not needed by the target role business intelligence knowledge
- not needed by the target role carry out forum moderation skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role content development processes knowledge
- not needed by the target role corporate sustainability knowledge
- not needed by the target role create content title skill
- not needed by the target role develop digital content skill
- not needed by the target role develop inclusive communication material skill
- not needed by the target role develop online community plan skill
- not needed by the target role digital communication and collaboration skill
- not needed by the target role digital content creation skill
- not needed by the target role digital media knowledge
- not needed by the target role follow up online user requests skill
- not needed by the target role identify ICT user needs skill
- not needed by the target role identify technological needs skill
- not needed by the target role information confidentiality knowledge
- not needed by the target role keywords in digital content knowledge
- not needed by the target role manage content development projects skill
- not needed by the target role manage content metadata skill
- not needed by the target role manage feedback skill
- not needed by the target role manage schedule of tasks skill
- not needed by the target role marketing principles knowledge
- not needed by the target role online moderation techniques knowledge
- not needed by the target role perform online data analysis skill
- not needed by the target role provide written content skill
- not needed by the target role research website users skill
- not needed by the target role translate requirement concepts into content skill
- not needed by the target role use content management system software skill
- not needed by the target role use different communication channels skill
- not needed by the target role use e-services skill
- not needed by the target role use personal organization software skill
- not needed by the target role web analytics knowledge
4 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn below-the-line technique required
- still to learn communication principles required
- optional, not held marketing management optional
- optional, not held social media management optional
Common questions about this move
Can an online community manager become a promotion manager?
Yes, and it is a moderate move. An online community manager already covers 65% of what a promotion manager is expected to do: 29 skills carry over, 27 of which the promotion manager role treats as required.
What skills does an online community manager need to become a promotion manager?
9 required skills are missing, plus 16 optional ones. They fall into 5 areas of the ESCO skill hierarchy, led by management skills. The single most important is below-the-line technique.
How hard is the move from online community manager to promotion manager?
Its learning distance is 44.9 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.