Online community manager to search engine optimisation expert
An online community manager already meets 60% of what the search engine optimisation expert role asks for. The move turns on 5 required skills not yet in the profile.
39.9/ 100
1 How much of what a search engine optimisation expert is expected to do is already part of an online community manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the search engine optimisation expert role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A search engine optimisation expert role treats 9 of its required skills as things an online community manager already does. You would walk in with these on day one.
- apply social media marketing
- conduct search engine optimisation
- content marketing strategy
- develop digital content
- keywords in digital content
- manage content development projects
What stands in the way is 5 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 15 skills that carry over, these are the ones fewest other occupations ask for. A search engine optimisation expert role needs them, and most people applying for one will not have them already. This is the part of an online community manager background worth leading with.
- already held keywords in digital content information and communication technologies (icts)
- already held create content title communication, collaboration and creativity
- already held manage content development projects management skills
- already held behavioural science social sciences, journalism and information
- already held use content management system software working with computers
- already held web analytics information and communication technologies (icts)
All 15 carried skills, including the 9 the search engine optimisation expert role treats as required.
Table 3 · What you may need to learn
The 12 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn sales strategies required
- still to learn social media marketing techniques required
- optional, not held digital marketing techniques optional
- optional, not held mobile marketing optional
- still to learn integrate content into output media required
- still to learn use customer relationship management software required
- still to learn enhance website visibility required
- optional, not held plan digital marketing optional
- optional, not held execute email marketing optional
- optional, not held translate requirements into visual design optional
- optional, not held provide cost benefit analysis reports optional
- optional, not held study website behaviour patterns optional
Table 4 · Where to start
The 3 entries a search engine optimisation expert role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 integrate content into output media practise this
- 02 sales strategies study this
- 03 enhance website visibility practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 15 skills that carry over
- already held apply social media marketing skill
- already held conduct search engine optimisation skill
- already held content marketing strategy knowledge
- already held develop digital content skill
- already held keywords in digital content knowledge
- already held manage content development projects skill
- already held perform online data analysis skill
- already held provide written content skill
- already held web analytics knowledge
- already held behavioural science knowledge
- already held create content title skill
- already held identify ICT user needs skill
- already held perform market research skill
- already held use content management system software skill
- already held use different communication channels skill
7 supplementary skills, helpful but not required
- optional, not held digital marketing techniques optional
- optional, not held mobile marketing optional
- optional, not held execute email marketing optional
- optional, not held plan digital marketing optional
- optional, not held provide cost benefit analysis reports optional
- optional, not held study website behaviour patterns optional
- optional, not held translate requirements into visual design optional
50 held skills the search engine optimisation expert role does not ask for
- not needed by the target role align efforts towards business development skill
- not needed by the target role analyse consumer buying trends skill
- not needed by the target role analyse customer service surveys skill
- not needed by the target role analyse external factors of companies skill
- not needed by the target role analyse internal factors of companies skill
- not needed by the target role analyse work-related written reports skill
- not needed by the target role authoring software knowledge
- not needed by the target role brand marketing techniques knowledge
- not needed by the target role build trust skill
- not needed by the target role business intelligence knowledge
- not needed by the target role carry out forum moderation skill
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role content development processes knowledge
- not needed by the target role coordinate marketing plan actions skill
- not needed by the target role corporate social responsibility knowledge
- not needed by the target role corporate sustainability knowledge
- not needed by the target role create annual marketing budget skill
- not needed by the target role define measurable marketing objectives skill
- not needed by the target role develop inclusive communication material skill
- not needed by the target role develop online community plan skill
- not needed by the target role develop professional network skill
- not needed by the target role digital communication and collaboration skill
- not needed by the target role digital content creation skill
- not needed by the target role digital media knowledge
- not needed by the target role evaluate marketing content skill
- not needed by the target role follow up online user requests skill
- not needed by the target role identify potential markets for companies skill
- not needed by the target role identify technological needs skill
- not needed by the target role impart business plans to collaborators skill
- not needed by the target role information confidentiality knowledge
- not needed by the target role integrate marketing strategies with the global strategy skill
- not needed by the target role integrate strategic foundation in daily performance skill
- not needed by the target role manage content metadata skill
- not needed by the target role manage feedback skill
- not needed by the target role manage profitability skill
- not needed by the target role manage schedule of tasks skill
- not needed by the target role market pricing knowledge
- not needed by the target role market research knowledge
- not needed by the target role marketing mix knowledge
- not needed by the target role marketing principles knowledge
10 further entries not listed here
4 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn sales strategies required
- still to learn social media marketing techniques required
- optional, not held digital marketing techniques optional
- optional, not held mobile marketing optional
Other moves recorded from online community manager
Common questions about this move
Can an online community manager become a search engine optimisation expert?
Yes, and it is a moderate move. An online community manager already covers 60% of what a search engine optimisation expert is expected to do: 15 skills carry over, 9 of which the search engine optimisation expert role treats as required.
What skills does an online community manager need to become a search engine optimisation expert?
5 required skills are missing, plus 7 optional ones. They fall into 5 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is integrate content into output media.
How hard is the move from online community manager to search engine optimisation expert?
Its learning distance is 39.9 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.