Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

online community managertosearch engine optimisation expert

A online community manager already meets 60% of what the search engine optimisation expert role asks for. The move turns on 5 required skills not yet in the profile.

From online community manager
60%
Overlap1
To search engine optimisation expert
15 Skills carried over
5 Required, not held
39.9 Difficulty2
Career overlap Partial match

60%

Learning distance Real move, short list to learn

39.9/ 100

1 Share of the search engine optimisation expert role’s weighted skill requirement already met by the online community manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A search engine optimisation expert role treats 9 of its required skills as things a online community manager already does. These are the ones it depends on most.

  • apply social media marketing
  • conduct search engine optimisation
  • content marketing strategy
  • develop digital content
  • keywords in digital content
  • manage content development projects

What stands in the way is 5 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 15 skills that carry over, these are the ones fewest other occupations ask for. A search engine optimisation expert role needs them, and most people applying for one will not have them already. This is the part of a online community manager background worth leading with.

Skill the target role also needs Area
  • already held keywords in digital content information and communication technologies (icts)
  • already held create content title communication, collaboration and creativity
  • already held manage content development projects management skills
  • already held behavioural science social sciences, journalism and information
  • already held use content management system software working with computers
  • already held web analytics information and communication technologies (icts)

All 15 carried skills, including the 9 the search engine optimisation expert role treats as required.

Table 3

Table 3 · What you would need to learn

The 12 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 2 required, 2 supplementary
  • required, not held sales strategies required
  • required, not held social media marketing techniques required
  • optional, not held digital marketing techniques optional
  • optional, not held mobile marketing optional
02 working with computers 2 required
  • required, not held integrate content into output media required
  • required, not held use customer relationship management software required
03 management skills 1 required, 1 supplementary
  • required, not held enhance website visibility required
  • optional, not held plan digital marketing optional
04 communication, collaboration and creativity 2 supplementary
  • optional, not held execute email marketing optional
  • optional, not held translate requirements into visual design optional
05 information skills 2 supplementary
  • optional, not held provide cost benefit analysis reports optional
  • optional, not held study website behaviour patterns optional
Table 4

Table 4 · Where to start

The 3 entries a search engine optimisation expert role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 15 skills that carry over
Skill Type
  • already held apply social media marketing skill
  • already held conduct search engine optimisation skill
  • already held content marketing strategy knowledge
  • already held develop digital content skill
  • already held keywords in digital content knowledge
  • already held manage content development projects skill
  • already held perform online data analysis skill
  • already held provide written content skill
  • already held web analytics knowledge
  • already held behavioural science knowledge
  • already held create content title skill
  • already held identify ICT user needs skill
  • already held perform market research skill
  • already held use content management system software skill
  • already held use different communication channels skill
7 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held digital marketing techniques optional
  • optional, not held mobile marketing optional
  • optional, not held execute email marketing optional
  • optional, not held plan digital marketing optional
  • optional, not held provide cost benefit analysis reports optional
  • optional, not held study website behaviour patterns optional
  • optional, not held translate requirements into visual design optional
50 held skills the search engine optimisation expert role does not ask for
Skill Type
  • not needed by the target role align efforts towards business development skill
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse customer service surveys skill
  • not needed by the target role analyse external factors of companies skill
  • not needed by the target role analyse internal factors of companies skill
  • not needed by the target role analyse work-related written reports skill
  • not needed by the target role authoring software knowledge
  • not needed by the target role brand marketing techniques knowledge
  • not needed by the target role build trust skill
  • not needed by the target role business intelligence knowledge
  • not needed by the target role carry out forum moderation skill
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role content development processes knowledge
  • not needed by the target role coordinate marketing plan actions skill
  • not needed by the target role corporate social responsibility knowledge
  • not needed by the target role corporate sustainability knowledge
  • not needed by the target role create annual marketing budget skill
  • not needed by the target role define measurable marketing objectives skill
  • not needed by the target role develop inclusive communication material skill
  • not needed by the target role develop online community plan skill
  • not needed by the target role develop professional network skill
  • not needed by the target role digital communication and collaboration skill
  • not needed by the target role digital content creation skill
  • not needed by the target role digital media knowledge
  • not needed by the target role evaluate marketing content skill
  • not needed by the target role follow up online user requests skill
  • not needed by the target role identify potential markets for companies skill
  • not needed by the target role identify technological needs skill
  • not needed by the target role impart business plans to collaborators skill
  • not needed by the target role information confidentiality knowledge
  • not needed by the target role integrate marketing strategies with the global strategy skill
  • not needed by the target role integrate strategic foundation in daily performance skill
  • not needed by the target role manage content metadata skill
  • not needed by the target role manage feedback skill
  • not needed by the target role manage profitability skill
  • not needed by the target role manage schedule of tasks skill
  • not needed by the target role market pricing knowledge
  • not needed by the target role market research knowledge
  • not needed by the target role marketing mix knowledge
  • not needed by the target role marketing principles knowledge

10 further entries not listed here

4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held sales strategies required
  • required, not held social media marketing techniques required
  • optional, not held digital marketing techniques optional
  • optional, not held mobile marketing optional
Index

Other moves recorded from online community manager

Full index of moves from online community manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.