Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

chief marketing officertopromotion manager

A chief marketing officer already meets 54% of what the promotion manager role asks for. The move turns on 14 required skills not yet in the profile.

From chief marketing officer
54%
Overlap1
To promotion manager
25 Skills carried over
14 Required, not held
55.5 Difficulty2
Career overlap Partial match

54%

Learning distance Substantial retraining

55.5/ 100

1 Share of the promotion manager role’s weighted skill requirement already met by the chief marketing officer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A promotion manager role treats 22 of its required skills as things a chief marketing officer already does. These are the ones it depends on most.

  • align efforts towards business development
  • analyse consumer buying trends
  • analyse external factors of companies
  • analyse internal factors of companies
  • analyse work-related written reports
  • content marketing strategy

What stands in the way is 14 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A promotion manager role needs them, and most people applying for one will not have them already. This is the part of a chief marketing officer background worth leading with.

Skill the target role also needs Area
  • already held evaluate marketing content information skills
  • already held define measurable marketing objectives management skills
  • already held identify potential markets for companies management skills
  • already held integrate marketing strategies with the global strategy management skills
  • already held use analytics for commercial purposes information skills
  • already held marketing mix business, administration and law

All 25 carried skills, including the 22 the promotion manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 29 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 management skills 4 required, 8 supplementary
  • required, not held create media plan required
  • required, not held integrate strategic foundation in daily performance required
  • required, not held manage the handling of promotional materials required
  • required, not held organise on-site amenities required
  • optional, not held arrange event needs optional
  • optional, not held hire human resources optional
  • optional, not held assist in developing marketing campaigns optional
  • optional, not held coordinate events optional
  • optional, not held forecast catering services optional
  • optional, not held manage distribution channels optional
  • optional, not held manage event structure installation optional
  • optional, not held plan events optional
02 business, administration and law 4 required, 2 supplementary
  • required, not held below-the-line technique required
  • required, not held corporate social responsibility required
  • required, not held market research required
  • required, not held pricing strategies required
  • optional, not held marketing management optional
  • optional, not held social media management optional
03 communication, collaboration and creativity 4 required, 2 supplementary
  • required, not held capture people's attention required
  • required, not held collaborate in the development of marketing strategies required
  • required, not held develop professional network required
  • required, not held liaise with distribution channel managers required
  • optional, not held promote event optional
  • optional, not held approve advertising campaign optional
04 information skills 1 required, 3 supplementary
  • required, not held analyse customer service surveys required
  • optional, not held assess financial viability optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
05 generic programmes and qualifications 1 required
  • required, not held communication principles required
Table 4

Table 4 · Where to start

The 3 entries a promotion manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 25 skills that carry over
Skill Type
  • already held align efforts towards business development skill
  • already held analyse consumer buying trends skill
  • already held analyse external factors of companies skill
  • already held analyse internal factors of companies skill
  • already held analyse work-related written reports skill
  • already held content marketing strategy knowledge
  • already held create annual marketing budget skill
  • already held define measurable marketing objectives skill
  • already held evaluate marketing content skill
  • already held identify potential markets for companies skill
  • already held impart business plans to collaborators skill
  • already held integrate marketing strategies with the global strategy skill
  • already held liaise with advertising agencies skill
  • already held manage budgets skill
  • already held manage profitability skill
  • already held market pricing knowledge
  • already held marketing mix knowledge
  • already held perform market research skill
  • already held plan marketing campaigns skill
  • already held plan marketing strategy skill
  • already held study sales levels of products skill
  • already held track key performance indicators skill
  • already held brand marketing techniques knowledge
  • already held coordinate marketing plan actions skill
  • already held use analytics for commercial purposes skill
15 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held arrange event needs optional
  • optional, not held hire human resources optional
  • optional, not held promote event optional
  • optional, not held approve advertising campaign optional
  • optional, not held assess financial viability optional
  • optional, not held assist in developing marketing campaigns optional
  • optional, not held coordinate events optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
  • optional, not held forecast catering services optional
  • optional, not held manage distribution channels optional
  • optional, not held manage event structure installation optional
  • optional, not held marketing management optional
  • optional, not held plan events optional
  • optional, not held social media management optional
38 held skills the promotion manager role does not ask for
Skill Type
  • not needed by the target role analyse supply chain strategies skill
  • not needed by the target role business management principles knowledge
  • not needed by the target role communicate with customer service department skill
  • not needed by the target role conduct online competitive analysis skill
  • not needed by the target role consumer law knowledge
  • not needed by the target role customer insight knowledge
  • not needed by the target role customer segmentation knowledge
  • not needed by the target role develop public relations strategies skill
  • not needed by the target role e-commerce systems knowledge
  • not needed by the target role financial capability knowledge
  • not needed by the target role graphic design knowledge
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role international trade knowledge
  • not needed by the target role interpret financial statements skill
  • not needed by the target role liaise with managers skill
  • not needed by the target role make data-driven decisions skill
  • not needed by the target role manage development of promotional material skill
  • not needed by the target role manage yield skill
  • not needed by the target role market analysis knowledge
  • not needed by the target role market entry strategies knowledge
  • not needed by the target role marketing analytics knowledge
  • not needed by the target role neuromarketing techniques knowledge
  • not needed by the target role online ads campaign techniques knowledge
  • not needed by the target role plan social media marketing campaigns skill
  • not needed by the target role printing techniques knowledge
  • not needed by the target role project management knowledge
  • not needed by the target role prospect new customers skill
  • not needed by the target role quality assurance methodologies knowledge
  • not needed by the target role relationship marketing knowledge
  • not needed by the target role reputation management knowledge
  • not needed by the target role services marketing knowledge
  • not needed by the target role social media marketing techniques knowledge
  • not needed by the target role statistics knowledge
  • not needed by the target role subsidiary operations knowledge
  • not needed by the target role trading law knowledge
  • not needed by the target role trendwatching knowledge
  • not needed by the target role use theoretical marketing models skill
  • not needed by the target role web strategy assessment knowledge
7 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held below-the-line technique required
  • required, not held corporate social responsibility required
  • required, not held communication principles required
  • required, not held market research required
  • required, not held pricing strategies required
  • optional, not held marketing management optional
  • optional, not held social media management optional
Index

Other moves recorded from chief marketing officer

Full index of moves from chief marketing officer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.