Chief marketing officer to category manager
A chief marketing officer already meets 44% of what the category manager role asks for. The move turns on 25 required skills not yet in the profile.
67.7/ 100
1 How much of what a category manager is expected to do is already part of a chief marketing officer’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the category manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A category manager role treats 22 of its required skills as things a chief marketing officer already does. You would walk in with these on day one.
- align efforts towards business development
- analyse consumer buying trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- content marketing strategy
What stands in the way is 25 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 23 skills that carry over, these are the ones fewest other occupations ask for. A category manager role needs them, and most people applying for one will not have them already. This is the part of a chief marketing officer background worth leading with.
- already held evaluate marketing content information skills
- already held define measurable marketing objectives management skills
- already held identify potential markets for companies management skills
- already held integrate marketing strategies with the global strategy management skills
- already held marketing mix business, administration and law
- already held coordinate marketing plan actions management skills
All 23 carried skills, including the 22 the category manager role treats as required.
Table 3 · What you may need to learn
The 35 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn company policies required
- still to learn corporate social responsibility required
- still to learn cost management required
- still to learn channel marketing required
- still to learn conflict management required
- still to learn consumer goods industry required
- still to learn market participants required
- still to learn market research required
- still to learn pricing strategies required
- optional, not held employment law optional
- still to learn manage inventory required
- still to learn perform product planning required
- still to learn apply strategic thinking required
- still to learn identify suppliers required
- still to learn integrate strategic foundation in daily performance required
- still to learn perform multiple tasks at the same time required
- still to learn perform project management required
- still to learn select optimal distribution channel required
- still to learn develop product design required
- still to learn maintain relationship with suppliers required
- still to learn negotiate sales contracts required
- still to learn collaborate in the development of marketing strategies required
- still to learn ensure client orientation required
- optional, not held create solutions to problems optional
- optional, not held develop professional network optional
- optional, not held ensure cross-department cooperation optional
- optional, not held use different communication channels optional
- still to learn analyse customer service surveys required
- still to learn perform risk analysis required
- optional, not held report accounts of the professional activity optional
- optional, not held inspect data optional
- still to learn store design layout required
- optional, not held communication principles optional
- optional, not held teamwork principles optional
1 further area in the appendix
Table 4 · Where to start
The 3 entries a category manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 company policies study this
- 02 corporate social responsibility study this
- 03 cost management study this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 23 skills that carry over
- already held align efforts towards business development skill
- already held analyse consumer buying trends skill
- already held analyse external factors of companies skill
- already held analyse internal factors of companies skill
- already held analyse work-related written reports skill
- already held content marketing strategy knowledge
- already held coordinate marketing plan actions skill
- already held create annual marketing budget skill
- already held define measurable marketing objectives skill
- already held evaluate marketing content skill
- already held identify potential markets for companies skill
- already held impart business plans to collaborators skill
- already held integrate marketing strategies with the global strategy skill
- already held manage budgets skill
- already held manage profitability skill
- already held market pricing knowledge
- already held marketing mix knowledge
- already held perform market research skill
- already held plan marketing campaigns skill
- already held plan marketing strategy skill
- already held study sales levels of products skill
- already held track key performance indicators skill
- already held brand marketing techniques knowledge
The 1 learning area not shown above
- optional, not held abide by business ethical code of conducts optional
10 supplementary skills, helpful but not required
- optional, not held abide by business ethical code of conducts optional
- optional, not held report accounts of the professional activity optional
- optional, not held communication principles optional
- optional, not held create solutions to problems optional
- optional, not held develop professional network optional
- optional, not held employment law optional
- optional, not held ensure cross-department cooperation optional
- optional, not held inspect data optional
- optional, not held teamwork principles optional
- optional, not held use different communication channels optional
40 held skills the category manager role does not ask for
- not needed by the target role analyse supply chain strategies skill
- not needed by the target role business management principles knowledge
- not needed by the target role communicate with customer service department skill
- not needed by the target role conduct online competitive analysis skill
- not needed by the target role consumer law knowledge
- not needed by the target role customer insight knowledge
- not needed by the target role customer segmentation knowledge
- not needed by the target role develop public relations strategies skill
- not needed by the target role e-commerce systems knowledge
- not needed by the target role financial capability knowledge
- not needed by the target role graphic design knowledge
- not needed by the target role implement marketing strategies skill
- not needed by the target role international trade knowledge
- not needed by the target role interpret financial statements skill
- not needed by the target role liaise with advertising agencies skill
- not needed by the target role liaise with managers skill
- not needed by the target role make data-driven decisions skill
- not needed by the target role manage development of promotional material skill
- not needed by the target role manage yield skill
- not needed by the target role market analysis knowledge
- not needed by the target role market entry strategies knowledge
- not needed by the target role marketing analytics knowledge
- not needed by the target role neuromarketing techniques knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role plan social media marketing campaigns skill
- not needed by the target role printing techniques knowledge
- not needed by the target role project management knowledge
- not needed by the target role prospect new customers skill
- not needed by the target role quality assurance methodologies knowledge
- not needed by the target role relationship marketing knowledge
- not needed by the target role reputation management knowledge
- not needed by the target role services marketing knowledge
- not needed by the target role social media marketing techniques knowledge
- not needed by the target role statistics knowledge
- not needed by the target role subsidiary operations knowledge
- not needed by the target role trading law knowledge
- not needed by the target role trendwatching knowledge
- not needed by the target role use analytics for commercial purposes skill
- not needed by the target role use theoretical marketing models skill
- not needed by the target role web strategy assessment knowledge
13 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn company policies required
- still to learn corporate social responsibility required
- still to learn cost management required
- still to learn store design layout required
- still to learn channel marketing required
- still to learn conflict management required
- still to learn consumer goods industry required
- still to learn market participants required
- still to learn market research required
- still to learn pricing strategies required
- optional, not held communication principles optional
- optional, not held employment law optional
- optional, not held teamwork principles optional
Other moves recorded from chief marketing officer
Common questions about this move
Can a chief marketing officer become a category manager?
Yes, and it is a substantial move. A chief marketing officer already covers 44% of what a category manager is expected to do: 23 skills carry over, 22 of which the category manager role treats as required.
What skills does a chief marketing officer need to become a category manager?
25 required skills are missing, plus 10 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is company policies.
How hard is the move from chief marketing officer to category manager?
Its learning distance is 67.7 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.