Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

chief marketing officertocategory manager

A chief marketing officer already meets 44% of what the category manager role asks for. The move turns on 25 required skills not yet in the profile.

From chief marketing officer
44%
Overlap1
To category manager
23 Skills carried over
25 Required, not held
67.7 Difficulty2
Career overlap Partial match

44%

Learning distance Substantial retraining

67.7/ 100

1 Share of the category manager role’s weighted skill requirement already met by the chief marketing officer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A category manager role treats 22 of its required skills as things a chief marketing officer already does. These are the ones it depends on most.

  • align efforts towards business development
  • analyse consumer buying trends
  • analyse external factors of companies
  • analyse internal factors of companies
  • analyse work-related written reports
  • content marketing strategy

What stands in the way is 25 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 23 skills that carry over, these are the ones fewest other occupations ask for. A category manager role needs them, and most people applying for one will not have them already. This is the part of a chief marketing officer background worth leading with.

Skill the target role also needs Area
  • already held evaluate marketing content information skills
  • already held define measurable marketing objectives management skills
  • already held identify potential markets for companies management skills
  • already held integrate marketing strategies with the global strategy management skills
  • already held marketing mix business, administration and law
  • already held coordinate marketing plan actions management skills

All 23 carried skills, including the 22 the category manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 35 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 9 required, 1 supplementary
  • required, not held company policies required
  • required, not held corporate social responsibility required
  • required, not held cost management required
  • required, not held channel marketing required
  • required, not held conflict management required
  • required, not held consumer goods industry required
  • required, not held market participants required
  • required, not held market research required
  • required, not held pricing strategies required
  • optional, not held employment law optional
02 management skills 8 required
  • required, not held manage inventory required
  • required, not held perform product planning required
  • required, not held apply strategic thinking required
  • required, not held identify suppliers required
  • required, not held integrate strategic foundation in daily performance required
  • required, not held perform multiple tasks at the same time required
  • required, not held perform project management required
  • required, not held select optimal distribution channel required
03 communication, collaboration and creativity 5 required, 4 supplementary
  • required, not held develop product design required
  • required, not held maintain relationship with suppliers required
  • required, not held negotiate sales contracts required
  • required, not held collaborate in the development of marketing strategies required
  • required, not held ensure client orientation required
  • optional, not held create solutions to problems optional
  • optional, not held develop professional network optional
  • optional, not held ensure cross-department cooperation optional
  • optional, not held use different communication channels optional
04 information skills 2 required, 2 supplementary
  • required, not held analyse customer service surveys required
  • required, not held perform risk analysis required
  • optional, not held report accounts of the professional activity optional
  • optional, not held inspect data optional
05 arts and humanities 1 required
  • required, not held store design layout required
06 generic programmes and qualifications 2 supplementary
  • optional, not held communication principles optional
  • optional, not held teamwork principles optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a category manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 23 skills that carry over
Skill Type
  • already held align efforts towards business development skill
  • already held analyse consumer buying trends skill
  • already held analyse external factors of companies skill
  • already held analyse internal factors of companies skill
  • already held analyse work-related written reports skill
  • already held content marketing strategy knowledge
  • already held coordinate marketing plan actions skill
  • already held create annual marketing budget skill
  • already held define measurable marketing objectives skill
  • already held evaluate marketing content skill
  • already held identify potential markets for companies skill
  • already held impart business plans to collaborators skill
  • already held integrate marketing strategies with the global strategy skill
  • already held manage budgets skill
  • already held manage profitability skill
  • already held market pricing knowledge
  • already held marketing mix knowledge
  • already held perform market research skill
  • already held plan marketing campaigns skill
  • already held plan marketing strategy skill
  • already held study sales levels of products skill
  • already held track key performance indicators skill
  • already held brand marketing techniques knowledge
The 1 learning area not shown above
Skill to acquire Tier
07 assisting and caring 1 supplementary
  • optional, not held abide by business ethical code of conducts optional
10 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held abide by business ethical code of conducts optional
  • optional, not held report accounts of the professional activity optional
  • optional, not held communication principles optional
  • optional, not held create solutions to problems optional
  • optional, not held develop professional network optional
  • optional, not held employment law optional
  • optional, not held ensure cross-department cooperation optional
  • optional, not held inspect data optional
  • optional, not held teamwork principles optional
  • optional, not held use different communication channels optional
40 held skills the category manager role does not ask for
Skill Type
  • not needed by the target role analyse supply chain strategies skill
  • not needed by the target role business management principles knowledge
  • not needed by the target role communicate with customer service department skill
  • not needed by the target role conduct online competitive analysis skill
  • not needed by the target role consumer law knowledge
  • not needed by the target role customer insight knowledge
  • not needed by the target role customer segmentation knowledge
  • not needed by the target role develop public relations strategies skill
  • not needed by the target role e-commerce systems knowledge
  • not needed by the target role financial capability knowledge
  • not needed by the target role graphic design knowledge
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role international trade knowledge
  • not needed by the target role interpret financial statements skill
  • not needed by the target role liaise with advertising agencies skill
  • not needed by the target role liaise with managers skill
  • not needed by the target role make data-driven decisions skill
  • not needed by the target role manage development of promotional material skill
  • not needed by the target role manage yield skill
  • not needed by the target role market analysis knowledge
  • not needed by the target role market entry strategies knowledge
  • not needed by the target role marketing analytics knowledge
  • not needed by the target role neuromarketing techniques knowledge
  • not needed by the target role online ads campaign techniques knowledge
  • not needed by the target role plan social media marketing campaigns skill
  • not needed by the target role printing techniques knowledge
  • not needed by the target role project management knowledge
  • not needed by the target role prospect new customers skill
  • not needed by the target role quality assurance methodologies knowledge
  • not needed by the target role relationship marketing knowledge
  • not needed by the target role reputation management knowledge
  • not needed by the target role services marketing knowledge
  • not needed by the target role social media marketing techniques knowledge
  • not needed by the target role statistics knowledge
  • not needed by the target role subsidiary operations knowledge
  • not needed by the target role trading law knowledge
  • not needed by the target role trendwatching knowledge
  • not needed by the target role use analytics for commercial purposes skill
  • not needed by the target role use theoretical marketing models skill
  • not needed by the target role web strategy assessment knowledge
13 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held company policies required
  • required, not held corporate social responsibility required
  • required, not held cost management required
  • required, not held store design layout required
  • required, not held channel marketing required
  • required, not held conflict management required
  • required, not held consumer goods industry required
  • required, not held market participants required
  • required, not held market research required
  • required, not held pricing strategies required
  • optional, not held communication principles optional
  • optional, not held employment law optional
  • optional, not held teamwork principles optional
Index

Other moves recorded from chief marketing officer

Full index of moves from chief marketing officer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.