Career Overlap Occupation record
RecordJob

Where a chief marketing officer can go next

5 destinations recorded, ranked by how much of the target role a chief marketing officer already meets. The closer to the top of Table 1, the less there is to learn.

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Also known as chief commercial officer, director of marketing, head of marketing, chief commercial strategy officer, senior marketing officer, chief commercial strategist.

Managers 63 skills on file 5 career moves 0 above 60% overlap Closest: promotion manager, 55%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1
promotion manager 55% covered marketing consultant 53% covered marketing manager 52% covered sales manager 49% covered category manager 44% covered chief marketing officer You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 5 nearest destinations from chief marketing officer, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a chief marketing officer already covers. All 5 are listed in the tables below.
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 3

Table 3 · What the job itself asks for

A chief marketing officer needs 26 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • evaluate marketing content information skills
  • define measurable marketing objectives management skills
  • identify potential markets for companies management skills
  • integrate marketing strategies with the global strategy management skills
  • services marketing business, administration and law
  • use analytics for commercial purposes information skills
  • make data-driven decisions information skills
  • marketing mix business, administration and law
  • create annual marketing budget management skills
  • plan marketing campaigns management skills
Table 4

Table 4 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what a chief marketing officer does. The figure is how much of this job each one brings.

Index

Look up another occupation

Chief marketing officer is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of a chief marketing officer’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.