Career Overlap Occupation record Edition 1 · ESCO v1.2.1
RecordOccupation

Where a chief marketing officer can go next

5 destinations recorded, ranked by how much of the target role a chief marketing officer already meets. The closer to the top of Table 1, the less there is to learn.

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Managers 63 skills on file 5 career moves 0 above 60% overlap Closest: promotion manager, 55%

promotion manager 55% covered marketing consultant 53% covered marketing manager 52% covered sales manager 49% covered category manager 44% covered chief marketing officer You are here
Fig. 2 — the 5 nearest destinations from chief marketing officer. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a chief marketing officer already covers. All 5 are listed in the tables below.
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Index

Look up another occupation

chief marketing officer is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a chief marketing officer already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.