Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

sales managertochief marketing officer

A sales manager already meets 58% of what the chief marketing officer role asks for. The move turns on 6 required skills not yet in the profile.

From sales manager
58%
Overlap1
To chief marketing officer
27 Skills carried over
6 Required, not held
51.6 Difficulty2
Career overlap Partial match

58%

Learning distance Real move, short list to learn

51.6/ 100

1 Share of the chief marketing officer role’s weighted skill requirement already met by the sales manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A chief marketing officer role treats 20 of its required skills as things a sales manager already does. These are the ones it depends on most.

  • align efforts towards business development
  • analyse consumer buying trends
  • analyse external factors of companies
  • analyse internal factors of companies
  • analyse work-related written reports
  • brand marketing techniques

What stands in the way is 6 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 27 skills that carry over, these are the ones fewest other occupations ask for. A chief marketing officer role needs them, and most people applying for one will not have them already. This is the part of a sales manager background worth leading with.

Skill the target role also needs Area
  • already held customer segmentation business, administration and law
  • already held evaluate marketing content information skills
  • already held define measurable marketing objectives management skills
  • already held identify potential markets for companies management skills
  • already held integrate marketing strategies with the global strategy management skills
  • already held marketing mix business, administration and law

All 27 carried skills, including the 20 the chief marketing officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 36 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 3 required, 16 supplementary
  • required, not held services marketing required
  • required, not held business management principles required
  • required, not held market analysis required
  • optional, not held customer insight optional
  • optional, not held neuromarketing techniques optional
  • optional, not held project management optional
  • optional, not held web strategy assessment optional
  • optional, not held consumer law optional
  • optional, not held financial capability optional
  • optional, not held international trade optional
  • optional, not held market entry strategies optional
  • optional, not held marketing analytics optional
  • optional, not held online ads campaign techniques optional
  • optional, not held quality assurance methodologies optional
  • optional, not held relationship marketing optional
  • optional, not held reputation management optional
  • optional, not held social media marketing techniques optional
  • optional, not held subsidiary operations optional
  • optional, not held trading law optional
02 information skills 3 required
  • required, not held interpret financial statements required
  • required, not held make data-driven decisions required
  • required, not held use analytics for commercial purposes required
03 communication, collaboration and creativity 5 supplementary
  • optional, not held communicate with customer service department optional
  • optional, not held prospect new customers optional
  • optional, not held implement marketing strategies optional
  • optional, not held liaise with advertising agencies optional
  • optional, not held manage development of promotional material optional
04 management skills 5 supplementary
  • optional, not held conduct online competitive analysis optional
  • optional, not held plan social media marketing campaigns optional
  • optional, not held develop public relations strategies optional
  • optional, not held manage yield optional
  • optional, not held use theoretical marketing models optional
05 arts and humanities 2 supplementary
  • optional, not held graphic design optional
  • optional, not held printing techniques optional
06 information and communication technologies (icts) 1 supplementary
  • optional, not held e-commerce systems optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a chief marketing officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 27 skills that carry over
Skill Type
  • already held align efforts towards business development skill
  • already held analyse consumer buying trends skill
  • already held analyse external factors of companies skill
  • already held analyse internal factors of companies skill
  • already held analyse work-related written reports skill
  • already held brand marketing techniques knowledge
  • already held content marketing strategy knowledge
  • already held create annual marketing budget skill
  • already held define measurable marketing objectives skill
  • already held evaluate marketing content skill
  • already held identify potential markets for companies skill
  • already held integrate marketing strategies with the global strategy skill
  • already held liaise with managers skill
  • already held manage profitability skill
  • already held market pricing knowledge
  • already held marketing mix knowledge
  • already held plan marketing campaigns skill
  • already held plan marketing strategy skill
  • already held study sales levels of products skill
  • already held track key performance indicators skill
  • already held analyse supply chain strategies skill
  • already held coordinate marketing plan actions skill
  • already held customer segmentation knowledge
  • already held impart business plans to collaborators skill
  • already held manage budgets skill
  • already held perform market research skill
  • already held statistics knowledge
The 1 learning area not shown above
Skill to acquire Tier
07 social sciences, journalism and information 1 supplementary
  • optional, not held trendwatching optional
30 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held communicate with customer service department optional
  • optional, not held conduct online competitive analysis optional
  • optional, not held customer insight optional
  • optional, not held e-commerce systems optional
  • optional, not held neuromarketing techniques optional
  • optional, not held plan social media marketing campaigns optional
  • optional, not held project management optional
  • optional, not held prospect new customers optional
  • optional, not held web strategy assessment optional
  • optional, not held consumer law optional
  • optional, not held develop public relations strategies optional
  • optional, not held financial capability optional
  • optional, not held graphic design optional
  • optional, not held implement marketing strategies optional
  • optional, not held international trade optional
  • optional, not held liaise with advertising agencies optional
  • optional, not held manage development of promotional material optional
  • optional, not held manage yield optional
  • optional, not held market entry strategies optional
  • optional, not held marketing analytics optional
  • optional, not held online ads campaign techniques optional
  • optional, not held printing techniques optional
  • optional, not held quality assurance methodologies optional
  • optional, not held relationship marketing optional
  • optional, not held reputation management optional
  • optional, not held social media marketing techniques optional
  • optional, not held subsidiary operations optional
  • optional, not held trading law optional
  • optional, not held trendwatching optional
  • optional, not held use theoretical marketing models optional
35 held skills the chief marketing officer role does not ask for
Skill Type
  • not needed by the target role analyse business plans skill
  • not needed by the target role analyse customer service surveys skill
  • not needed by the target role carry out sales analysis skill
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role communicate with customers skill
  • not needed by the target role consumer goods industry knowledge
  • not needed by the target role corporate social responsibility knowledge
  • not needed by the target role define geographic sales areas skill
  • not needed by the target role develop professional network skill
  • not needed by the target role estimate profitability skill
  • not needed by the target role forecast sales over periods of time skill
  • not needed by the target role implement sales strategies skill
  • not needed by the target role integrate headquarter's guidelines into local operations skill
  • not needed by the target role integrate strategic foundation in daily performance skill
  • not needed by the target role international business knowledge
  • not needed by the target role investigate customer complaints of food products skill
  • not needed by the target role make strategic business decisions skill
  • not needed by the target role manage accounts skill
  • not needed by the target role manage distribution channels skill
  • not needed by the target role manage staff skill
  • not needed by the target role market research knowledge
  • not needed by the target role motivate employees skill
  • not needed by the target role prepare visual data skill
  • not needed by the target role present arguments persuasively skill
  • not needed by the target role pricing strategies knowledge
  • not needed by the target role produce sales reports skill
  • not needed by the target role public relations knowledge
  • not needed by the target role recruit personnel skill
  • not needed by the target role sales argumentation knowledge
  • not needed by the target role sales department processes knowledge
  • not needed by the target role sales strategies knowledge
  • not needed by the target role set sales goals skill
  • not needed by the target role supervise sales activities skill
  • not needed by the target role teach marketing principles skill
  • not needed by the target role write work-related reports skill
23 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held services marketing required
  • required, not held business management principles required
  • required, not held market analysis required
  • optional, not held customer insight optional
  • optional, not held e-commerce systems optional
  • optional, not held neuromarketing techniques optional
  • optional, not held project management optional
  • optional, not held web strategy assessment optional
  • optional, not held consumer law optional
  • optional, not held financial capability optional
  • optional, not held graphic design optional
  • optional, not held international trade optional
  • optional, not held market entry strategies optional
  • optional, not held marketing analytics optional
  • optional, not held online ads campaign techniques optional
  • optional, not held printing techniques optional
  • optional, not held quality assurance methodologies optional
  • optional, not held relationship marketing optional
  • optional, not held reputation management optional
  • optional, not held social media marketing techniques optional
  • optional, not held subsidiary operations optional
  • optional, not held trading law optional
  • optional, not held trendwatching optional
Index

Other moves recorded from sales manager

Full index of moves from sales manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.