Sales manager to client relations manager

• already held analyse consumer buying trends skill
• already held communicate with customers skill
• already held corporate social responsibility knowledge
• already held develop professional network skill
• already held liaise with managers skill
• already held manage accounts skill
• already held manage staff skill
• already held public relations knowledge
• already held analyse business plans skill
• already held analyse customer service surveys skill
• already held collaborate in the development of marketing strategies skill
• already held implement sales strategies skill
• already held make strategic business decisions skill
• already held perform market research skill
• already held plan marketing campaigns skill
• already held sales strategies knowledge
• already held study sales levels of products skill
• already held supervise sales activities skill

• optional, not held collect customer data optional
• optional, not held communicate with customer service department optional
• optional, not held contact customers optional
• optional, not held customer service optional
• optional, not held data protection optional
• optional, not held deliver a sales pitch optional
• optional, not held teach customer service techniques optional
• optional, not held achieve sales targets optional
• optional, not held analyse business processes optional
• optional, not held analyse business requirements optional
• optional, not held business management principles optional
• optional, not held customer relationship management optional
• optional, not held handle customer complaints optional
• optional, not held implement marketing strategies optional
• optional, not held keep records of customer interaction optional
• optional, not held manage contracts optional
• optional, not held measure customer feedback optional
• optional, not held monitor customer service optional
• optional, not held perform business analysis optional
• optional, not held perform customer management optional
• optional, not held plan health and safety procedures optional
• optional, not held train employees optional

• not needed by the target role align efforts towards business development skill
• not needed by the target role analyse external factors of companies skill
• not needed by the target role analyse internal factors of companies skill
• not needed by the target role analyse supply chain strategies skill
• not needed by the target role analyse work-related written reports skill
• not needed by the target role brand marketing techniques knowledge
• not needed by the target role carry out sales analysis skill
• not needed by the target role consumer goods industry knowledge
• not needed by the target role content marketing strategy knowledge
• not needed by the target role coordinate marketing plan actions skill
• not needed by the target role create annual marketing budget skill
• not needed by the target role customer segmentation knowledge
• not needed by the target role define geographic sales areas skill
• not needed by the target role define measurable marketing objectives skill
• not needed by the target role estimate profitability skill
• not needed by the target role evaluate marketing content skill
• not needed by the target role forecast sales over periods of time skill
• not needed by the target role identify potential markets for companies skill
• not needed by the target role impart business plans to collaborators skill
• not needed by the target role integrate headquarter's guidelines into local operations skill
• not needed by the target role integrate marketing strategies with the global strategy skill
• not needed by the target role integrate strategic foundation in daily performance skill
• not needed by the target role international business knowledge
• not needed by the target role investigate customer complaints of food products skill
• not needed by the target role manage budgets skill
• not needed by the target role manage distribution channels skill
• not needed by the target role manage profitability skill
• not needed by the target role market pricing knowledge
• not needed by the target role market research knowledge
• not needed by the target role marketing mix knowledge
• not needed by the target role motivate employees skill
• not needed by the target role plan marketing strategy skill
• not needed by the target role prepare visual data skill
• not needed by the target role present arguments persuasively skill
• not needed by the target role pricing strategies knowledge
• not needed by the target role produce sales reports skill
• not needed by the target role recruit personnel skill
• not needed by the target role sales argumentation knowledge
• not needed by the target role sales department processes knowledge
• not needed by the target role set sales goals skill

4 further entries not listed here

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

• still to learn corporate sustainability required
• still to learn product comprehension required
• still to learn business communication required
• still to learn communication principles required
• still to learn knowledge base required
• still to learn relationship marketing required
• optional, not held customer service optional
• optional, not held data protection optional
• optional, not held business management principles optional
• optional, not held customer relationship management optional

Yes, and it is a career change move. A sales manager already covers 29% of what a client relations manager is expected to do: 18 skills carry over, 8 of which the client relations manager role treats as required.

20 required skills are missing, plus 22 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is corporate sustainability.

Its learning distance is 76 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.