Sales manager to business developer

• already held analyse business plans skill
• already held brand marketing techniques knowledge
• already held carry out sales analysis skill
• already held collaborate in the development of marketing strategies skill
• already held liaise with managers skill
• already held manage accounts skill
• already held sales strategies knowledge
• already held study sales levels of products skill
• already held develop professional network skill
• already held international business knowledge
• already held market research knowledge

• optional, not held customer insight optional
• optional, not held negotiate settlements optional
• optional, not held prospect new customers optional
• optional, not held represent company in exhibitions optional
• optional, not held vertical markets optional
• optional, not held analyse cultural trends optional
• optional, not held analyse data about clients optional
• optional, not held brainstorm ideas optional
• optional, not held business incubation optional
• optional, not held customer relationship management optional
• optional, not held market entry planning optional
• optional, not held market entry strategies optional
• optional, not held negotiate with stakeholders optional
• optional, not held perform customer management optional
• optional, not held strive for company growth optional
• optional, not held use analytics for commercial purposes optional

• not needed by the target role align efforts towards business development skill
• not needed by the target role analyse consumer buying trends skill
• not needed by the target role analyse customer service surveys skill
• not needed by the target role analyse external factors of companies skill
• not needed by the target role analyse internal factors of companies skill
• not needed by the target role analyse supply chain strategies skill
• not needed by the target role analyse work-related written reports skill
• not needed by the target role communicate with customers skill
• not needed by the target role consumer goods industry knowledge
• not needed by the target role content marketing strategy knowledge
• not needed by the target role coordinate marketing plan actions skill
• not needed by the target role corporate social responsibility knowledge
• not needed by the target role create annual marketing budget skill
• not needed by the target role customer segmentation knowledge
• not needed by the target role define geographic sales areas skill
• not needed by the target role define measurable marketing objectives skill
• not needed by the target role estimate profitability skill
• not needed by the target role evaluate marketing content skill
• not needed by the target role forecast sales over periods of time skill
• not needed by the target role identify potential markets for companies skill
• not needed by the target role impart business plans to collaborators skill
• not needed by the target role implement sales strategies skill
• not needed by the target role integrate headquarter's guidelines into local operations skill
• not needed by the target role integrate marketing strategies with the global strategy skill
• not needed by the target role integrate strategic foundation in daily performance skill
• not needed by the target role investigate customer complaints of food products skill
• not needed by the target role make strategic business decisions skill
• not needed by the target role manage budgets skill
• not needed by the target role manage distribution channels skill
• not needed by the target role manage profitability skill
• not needed by the target role manage staff skill
• not needed by the target role market pricing knowledge
• not needed by the target role marketing mix knowledge
• not needed by the target role motivate employees skill
• not needed by the target role perform market research skill
• not needed by the target role plan marketing campaigns skill
• not needed by the target role plan marketing strategy skill
• not needed by the target role prepare visual data skill
• not needed by the target role present arguments persuasively skill
• not needed by the target role pricing strategies knowledge

11 further entries not listed here

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

• still to learn corporate sustainability required
• still to learn services marketing required
• still to learn business analysis required
• still to learn financial analysis required
• still to learn market analysis required
• still to learn marketing principles required
• still to learn strategic planning required
• optional, not held customer insight optional
• optional, not held vertical markets optional
• optional, not held business incubation optional
• optional, not held customer relationship management optional
• optional, not held market entry planning optional
• optional, not held market entry strategies optional

Yes, and it is a substantial move. A sales manager already covers 37% of what a business developer is expected to do: 11 skills carry over, 8 of which the business developer role treats as required.

10 required skills are missing, plus 16 optional ones. They fall into 5 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is corporate sustainability.

Its learning distance is 63.7 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.