Table 1Transition record

digital marketing managertochief marketing officer

A digital marketing manager already meets 26% of what the chief marketing officer role asks for. The move turns on 20 required skills not yet in the profile.

From digital marketing manager

26%

Overlap1

To chief marketing officer

18 Skills carried over

20 Required, not held

77.2 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 77.2

This move: 77.2 of 100 · career change

1 Share of the chief marketing officer role’s weighted skill requirement already met by the digital marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 18 skills that carry over, these are the ones fewest other occupations ask for. A chief marketing officer role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area

already held neuromarketing techniques business, administration and law
already held conduct online competitive analysis management skills
already held online ads campaign techniques business, administration and law
already held web strategy assessment business, administration and law
already held plan social media marketing campaigns management skills
already held reputation management business, administration and law

All 18 carried skills, including the 6 the chief marketing officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 45 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 information skills 9 required, 1 supplementary

required, not held analyse external factors of companies required
required, not held analyse internal factors of companies required
required, not held analyse work-related written reports required
required, not held evaluate marketing content required
required, not held interpret financial statements required
required, not held make data-driven decisions required
required, not held study sales levels of products required
required, not held track key performance indicators required
required, not held use analytics for commercial purposes required

optional, not held analyse supply chain strategies optional

02 management skills 5 required, 5 supplementary

required, not held create annual marketing budget required
required, not held define measurable marketing objectives required
required, not held identify potential markets for companies required
required, not held manage profitability required
required, not held plan marketing strategy required

optional, not held coordinate marketing plan actions optional
optional, not held develop public relations strategies optional
optional, not held manage budgets optional
optional, not held manage yield optional
optional, not held use theoretical marketing models optional

03 business, administration and law 4 required, 10 supplementary

required, not held market pricing required
required, not held business management principles required
required, not held market analysis required
required, not held marketing mix required

optional, not held customer insight optional
optional, not held project management optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held financial capability optional
optional, not held international trade optional
optional, not held market entry strategies optional
optional, not held quality assurance methodologies optional
optional, not held subsidiary operations optional
optional, not held trading law optional

04 communication, collaboration and creativity 2 required, 5 supplementary

required, not held align efforts towards business development required
required, not held liaise with managers required

optional, not held communicate with customer service department optional
optional, not held prospect new customers optional
optional, not held impart business plans to collaborators optional
optional, not held liaise with advertising agencies optional
optional, not held manage development of promotional material optional

05 arts and humanities 2 supplementary

optional, not held graphic design optional
optional, not held printing techniques optional

06 natural sciences, mathematics and statistics 1 supplementary

optional, not held statistics optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a chief marketing officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 18 skills that carry over

Skill Type

already held analyse consumer buying trends skill
already held brand marketing techniques knowledge
already held content marketing strategy knowledge
already held integrate marketing strategies with the global strategy skill
already held plan marketing campaigns skill
already held services marketing knowledge
already held conduct online competitive analysis skill
already held e-commerce systems knowledge
already held implement marketing strategies skill
already held marketing analytics knowledge
already held neuromarketing techniques knowledge
already held online ads campaign techniques knowledge
already held perform market research skill
already held plan social media marketing campaigns skill
already held relationship marketing knowledge
already held reputation management knowledge
already held social media marketing techniques knowledge
already held web strategy assessment knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 social sciences, journalism and information 1 supplementary

optional, not held trendwatching optional

25 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held communicate with customer service department optional
optional, not held customer insight optional
optional, not held project management optional
optional, not held prospect new customers optional
optional, not held analyse supply chain strategies optional
optional, not held consumer law optional
optional, not held coordinate marketing plan actions optional
optional, not held customer segmentation optional
optional, not held develop public relations strategies optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held impart business plans to collaborators optional
optional, not held international trade optional
optional, not held liaise with advertising agencies optional
optional, not held manage budgets optional
optional, not held manage development of promotional material optional
optional, not held manage yield optional
optional, not held market entry strategies optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held statistics optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional
optional, not held use theoretical marketing models optional

31 held skills the chief marketing officer role does not ask for

Skill Type

not needed by the target role advertising techniques knowledge
not needed by the target role apply customer engagement strategy skill
not needed by the target role apply social media marketing skill
not needed by the target role carry out event management skill
not needed by the target role company policies knowledge
not needed by the target role conduct search engine optimisation skill
not needed by the target role creatively use digital technologies skill
not needed by the target role data protection knowledge
not needed by the target role design brand's online communication plan skill
not needed by the target role develop digital content skill
not needed by the target role digital communication and collaboration skill
not needed by the target role digital marketing techniques knowledge
not needed by the target role digital media knowledge
not needed by the target role ethics of sharing work through social media knowledge
not needed by the target role execute email marketing skill
not needed by the target role execute marketing plan skill
not needed by the target role identify new business opportunities skill
not needed by the target role interactive media knowledge
not needed by the target role manage staff skill
not needed by the target role mobile marketing knowledge
not needed by the target role pay-per-click knowledge
not needed by the target role perform business analysis skill
not needed by the target role perform customers’ needs analysis skill
not needed by the target role perform online data analysis skill
not needed by the target role perform project management skill
not needed by the target role plan digital marketing skill
not needed by the target role set brand positioning skill
not needed by the target role social media management knowledge
not needed by the target role stimulate creativity in the team skill
not needed by the target role use e-services skill
not needed by the target role web analytics knowledge

18 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held market pricing required
required, not held business management principles required
required, not held market analysis required
required, not held marketing mix required
optional, not held customer insight optional
optional, not held project management optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held international trade optional
optional, not held market entry strategies optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held statistics optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional

Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.