Career Overlap Transition record
RecordMove

Digital marketing manager to chief marketing officer

A digital marketing manager already meets 26% of what the chief marketing officer role asks for. The move turns on 20 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional
From digital marketing manager
26 % overlap
Distant match
To chief marketing officer
18 You already bring
20 Still to learn
63 Skills in the target role2
Learning distance A rebuild

77.2/ 100

1 How much of what a chief marketing officer is expected to do is already part of a digital marketing manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the chief marketing officer role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

A chief marketing officer role treats 6 of its required skills as things a digital marketing manager already does. You would walk in with these on day one.

  • analyse consumer buying trends
  • brand marketing techniques
  • content marketing strategy
  • integrate marketing strategies with the global strategy
  • plan marketing campaigns
  • services marketing

What stands in the way is 20 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 18 skills that carry over, these are the ones fewest other occupations ask for. A chief marketing officer role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area
  • already held neuromarketing techniques business, administration and law
  • already held conduct online competitive analysis management skills
  • already held online ads campaign techniques business, administration and law
  • already held web strategy assessment business, administration and law
  • already held plan social media marketing campaigns management skills
  • already held reputation management business, administration and law

All 18 carried skills, including the 6 the chief marketing officer role treats as required.

Table 3

Table 3 · What you may need to learn

The 45 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier
01 information skills 9 required, 1 supplementary
  • still to learn analyse external factors of companies required
  • still to learn analyse internal factors of companies required
  • still to learn analyse work-related written reports required
  • still to learn evaluate marketing content required
  • still to learn interpret financial statements required
  • still to learn make data-driven decisions required
  • still to learn study sales levels of products required
  • still to learn track key performance indicators required
  • still to learn use analytics for commercial purposes required
  • optional, not held analyse supply chain strategies optional
02 management skills 5 required, 5 supplementary
  • still to learn create annual marketing budget required
  • still to learn define measurable marketing objectives required
  • still to learn identify potential markets for companies required
  • still to learn manage profitability required
  • still to learn plan marketing strategy required
  • optional, not held coordinate marketing plan actions optional
  • optional, not held develop public relations strategies optional
  • optional, not held manage budgets optional
  • optional, not held manage yield optional
  • optional, not held use theoretical marketing models optional
03 business, administration and law 4 required, 10 supplementary
  • still to learn market pricing required
  • still to learn business management principles required
  • still to learn market analysis required
  • still to learn marketing mix required
  • optional, not held customer insight optional
  • optional, not held project management optional
  • optional, not held consumer law optional
  • optional, not held customer segmentation optional
  • optional, not held financial capability optional
  • optional, not held international trade optional
  • optional, not held market entry strategies optional
  • optional, not held quality assurance methodologies optional
  • optional, not held subsidiary operations optional
  • optional, not held trading law optional
04 communication, collaboration and creativity 2 required, 5 supplementary
  • still to learn align efforts towards business development required
  • still to learn liaise with managers required
  • optional, not held communicate with customer service department optional
  • optional, not held prospect new customers optional
  • optional, not held impart business plans to collaborators optional
  • optional, not held liaise with advertising agencies optional
  • optional, not held manage development of promotional material optional
05 arts and humanities 2 supplementary
  • optional, not held graphic design optional
  • optional, not held printing techniques optional
06 natural sciences, mathematics and statistics 1 supplementary
  • optional, not held statistics optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a chief marketing officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 18 skills that carry over
Skill Type
  • already held analyse consumer buying trends skill
  • already held brand marketing techniques knowledge
  • already held content marketing strategy knowledge
  • already held integrate marketing strategies with the global strategy skill
  • already held plan marketing campaigns skill
  • already held services marketing knowledge
  • already held conduct online competitive analysis skill
  • already held e-commerce systems knowledge
  • already held implement marketing strategies skill
  • already held marketing analytics knowledge
  • already held neuromarketing techniques knowledge
  • already held online ads campaign techniques knowledge
  • already held perform market research skill
  • already held plan social media marketing campaigns skill
  • already held relationship marketing knowledge
  • already held reputation management knowledge
  • already held social media marketing techniques knowledge
  • already held web strategy assessment knowledge
The 1 learning area not shown above
Skill to pick up Tier
07 social sciences, journalism and information 1 supplementary
  • optional, not held trendwatching optional
25 supplementary skills, helpful but not required
Skill to pick up Tier
  • optional, not held communicate with customer service department optional
  • optional, not held customer insight optional
  • optional, not held project management optional
  • optional, not held prospect new customers optional
  • optional, not held analyse supply chain strategies optional
  • optional, not held consumer law optional
  • optional, not held coordinate marketing plan actions optional
  • optional, not held customer segmentation optional
  • optional, not held develop public relations strategies optional
  • optional, not held financial capability optional
  • optional, not held graphic design optional
  • optional, not held impart business plans to collaborators optional
  • optional, not held international trade optional
  • optional, not held liaise with advertising agencies optional
  • optional, not held manage budgets optional
  • optional, not held manage development of promotional material optional
  • optional, not held manage yield optional
  • optional, not held market entry strategies optional
  • optional, not held printing techniques optional
  • optional, not held quality assurance methodologies optional
  • optional, not held statistics optional
  • optional, not held subsidiary operations optional
  • optional, not held trading law optional
  • optional, not held trendwatching optional
  • optional, not held use theoretical marketing models optional
31 held skills the chief marketing officer role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role apply customer engagement strategy skill
  • not needed by the target role apply social media marketing skill
  • not needed by the target role carry out event management skill
  • not needed by the target role company policies knowledge
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role creatively use digital technologies skill
  • not needed by the target role data protection knowledge
  • not needed by the target role design brand's online communication plan skill
  • not needed by the target role develop digital content skill
  • not needed by the target role digital communication and collaboration skill
  • not needed by the target role digital marketing techniques knowledge
  • not needed by the target role digital media knowledge
  • not needed by the target role ethics of sharing work through social media knowledge
  • not needed by the target role execute email marketing skill
  • not needed by the target role execute marketing plan skill
  • not needed by the target role identify new business opportunities skill
  • not needed by the target role interactive media knowledge
  • not needed by the target role manage staff skill
  • not needed by the target role mobile marketing knowledge
  • not needed by the target role pay-per-click knowledge
  • not needed by the target role perform business analysis skill
  • not needed by the target role perform customers’ needs analysis skill
  • not needed by the target role perform online data analysis skill
  • not needed by the target role perform project management skill
  • not needed by the target role plan digital marketing skill
  • not needed by the target role set brand positioning skill
  • not needed by the target role social media management knowledge
  • not needed by the target role stimulate creativity in the team skill
  • not needed by the target role use e-services skill
  • not needed by the target role web analytics knowledge
18 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier
  • still to learn market pricing required
  • still to learn business management principles required
  • still to learn market analysis required
  • still to learn marketing mix required
  • optional, not held customer insight optional
  • optional, not held project management optional
  • optional, not held consumer law optional
  • optional, not held customer segmentation optional
  • optional, not held financial capability optional
  • optional, not held graphic design optional
  • optional, not held international trade optional
  • optional, not held market entry strategies optional
  • optional, not held printing techniques optional
  • optional, not held quality assurance methodologies optional
  • optional, not held statistics optional
  • optional, not held subsidiary operations optional
  • optional, not held trading law optional
  • optional, not held trendwatching optional
Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

FAQ

Common questions about this move

Can a digital marketing manager become a chief marketing officer?

Yes, and it is a career change move. A digital marketing manager already covers 26% of what a chief marketing officer is expected to do: 18 skills carry over, 6 of which the chief marketing officer role treats as required.

What skills does a digital marketing manager need to become a chief marketing officer?

20 required skills are missing, plus 25 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by information skills. The single most important is market pricing.

How hard is the move from digital marketing manager to chief marketing officer?

Its learning distance is 77.2 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.