Where a digital marketing manager can go next

12 destinations recorded, ranked by how much of the target role a digital marketing manager already meets. The closer to the top of Table 1, the less there is to learn.

Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.

Table 1 · Within reach

• employer branding manager 53% covered · difficulty 43.5
• search engine optimisation expert 47% covered · difficulty 51.4

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

• online marketer 52% covered · difficulty 56.1
• publications coordinator 45% covered · difficulty 58.5
• online sales channel manager 38% covered · difficulty 59.9
• brand manager 37% covered · difficulty 69.9
• chief marketing officer 26% covered · difficulty 77.2
• marketing consultant 26% covered · difficulty 77.1
• eBusiness manager 25% covered · difficulty 77.3
• marketing manager 24% covered · difficulty 84
• online community manager 23% covered · difficulty 83.5
• network marketer 23% covered · difficulty 76.1

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digital marketing manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a digital marketing manager already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.