Where a digital marketing manager can go next
12 destinations recorded, ranked by how much of the target role a digital marketing manager already meets. The closer to the top of Table 1, the less there is to learn.
Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.
Also known as social media specialist, digital marketing specialist, digital marketing and communication professional, web marketing specialist, digital marketing technician.
Managers 49 skills on file 12 career moves 0 above 60% overlap Closest: employer branding manager, 53%
- 70% and above · short step
- 50 to 70% · real move
- Below 50% · substantial retraining
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
- online marketer 52% covered · difficulty 56.1
- publications coordinator 45% covered · difficulty 58.5
- online sales channel manager 38% covered · difficulty 59.9
- brand manager 37% covered · difficulty 69.9
- chief marketing officer 26% covered · difficulty 77.2
- marketing consultant 26% covered · difficulty 77.1
- eBusiness manager 25% covered · difficulty 77.3
- marketing manager 24% covered · difficulty 84
- online community manager 23% covered · difficulty 83.5
- network marketer 23% covered · difficulty 76.1
Table 3 · What the job itself asks for
A digital marketing manager needs 29 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.
- design brand's online communication plan management skills
- set brand positioning communication, collaboration and creativity
- mobile marketing business, administration and law
- neuromarketing techniques business, administration and law
- conduct online competitive analysis management skills
- online ads campaign techniques business, administration and law
- web strategy assessment business, administration and law
- plan social media marketing campaigns management skills
- perform customers’ needs analysis communication, collaboration and creativity
- integrate marketing strategies with the global strategy management skills
Table 4 · Jobs that lead here
The reverse view: occupations whose skills already cover much of what a digital marketing manager does. The figure is how much of this job each one brings.
- marketing manager 51% covered · difficulty 58.1
- marketing consultant 48% covered · difficulty 60.9
- online marketer 44% covered · difficulty 63.7
- search engine optimisation expert 26% covered · difficulty 78.3
- online sales channel manager 25% covered · difficulty 78.7
- employer branding manager 23% covered · difficulty 80.1
Look up another occupation
Digital marketing manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.
How these figures were compiled
Overlap is how much of the target role is already part of a digital marketing manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.