Digital marketing manager to publications coordinator
A digital marketing manager already meets 45% of what the publications coordinator role asks for. The move turns on 10 required skills not yet in the profile.
58.5/ 100
1 How much of what a publications coordinator is expected to do is already part of a digital marketing manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the publications coordinator role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A publications coordinator role treats 12 of its required skills as things a digital marketing manager already does. You would walk in with these on day one.
- apply social media marketing
- brand marketing techniques
- content marketing strategy
- develop digital content
- digital communication and collaboration
- digital marketing techniques
What stands in the way is 10 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 14 skills that carry over, these are the ones fewest other occupations ask for. A publications coordinator role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.
- already held execute marketing plan communication, collaboration and creativity
- already held digital communication and collaboration working with computers
- already held digital media arts and humanities
- already held plan digital marketing management skills
- already held digital marketing techniques business, administration and law
- already held brand marketing techniques business, administration and law
All 14 carried skills, including the 12 the publications coordinator role treats as required.
Table 3 · What you may need to learn
The 26 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn publishing market required
- still to learn copyright legislation required
- still to learn market analysis required
- still to learn market participants required
- still to learn marketing principles required
- still to learn project management principles required
- optional, not held accounting techniques optional
- still to learn apply organisational techniques required
- still to learn finish project within budget required
- still to learn manage budgets required
- optional, not held manage accounts optional
- optional, not held recruit employees optional
- still to learn present publishing plan required
- optional, not held identify customer's needs optional
- optional, not held maintain relationship with customers optional
- optional, not held rewrite manuscripts optional
- optional, not held select manuscripts optional
- optional, not held apply grammar and spelling rules optional
- optional, not held proofread text optional
- optional, not held grammar optional
- optional, not held spelling optional
- optional, not held conserve new media optional
- optional, not held read manuscripts optional
- optional, not held oversee quality control optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a publications coordinator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 present publishing plan practise this
- 02 publishing market study this
- 03 apply organisational techniques practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 14 skills that carry over
- already held apply social media marketing skill
- already held brand marketing techniques knowledge
- already held content marketing strategy knowledge
- already held develop digital content skill
- already held digital communication and collaboration skill
- already held digital marketing techniques knowledge
- already held digital media knowledge
- already held execute marketing plan skill
- already held manage staff skill
- already held perform market research skill
- already held perform project management skill
- already held social media marketing techniques knowledge
- already held implement marketing strategies skill
- already held plan digital marketing skill
The 2 learning areas not shown above
- optional, not held desktop publishing optional
- optional, not held apply desktop publishing techniques optional
16 supplementary skills, helpful but not required
- optional, not held conserve new media optional
- optional, not held identify customer's needs optional
- optional, not held maintain relationship with customers optional
- optional, not held read manuscripts optional
- optional, not held rewrite manuscripts optional
- optional, not held select manuscripts optional
- optional, not held accounting techniques optional
- optional, not held apply desktop publishing techniques optional
- optional, not held apply grammar and spelling rules optional
- optional, not held desktop publishing optional
- optional, not held grammar optional
- optional, not held manage accounts optional
- optional, not held oversee quality control optional
- optional, not held proofread text optional
- optional, not held recruit employees optional
- optional, not held spelling optional
35 held skills the publications coordinator role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role analyse consumer buying trends skill
- not needed by the target role apply customer engagement strategy skill
- not needed by the target role carry out event management skill
- not needed by the target role company policies knowledge
- not needed by the target role conduct online competitive analysis skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role creatively use digital technologies skill
- not needed by the target role data protection knowledge
- not needed by the target role design brand's online communication plan skill
- not needed by the target role e-commerce systems knowledge
- not needed by the target role ethics of sharing work through social media knowledge
- not needed by the target role execute email marketing skill
- not needed by the target role identify new business opportunities skill
- not needed by the target role integrate marketing strategies with the global strategy skill
- not needed by the target role interactive media knowledge
- not needed by the target role marketing analytics knowledge
- not needed by the target role mobile marketing knowledge
- not needed by the target role neuromarketing techniques knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role pay-per-click knowledge
- not needed by the target role perform business analysis skill
- not needed by the target role perform customers’ needs analysis skill
- not needed by the target role perform online data analysis skill
- not needed by the target role plan marketing campaigns skill
- not needed by the target role plan social media marketing campaigns skill
- not needed by the target role relationship marketing knowledge
- not needed by the target role reputation management knowledge
- not needed by the target role services marketing knowledge
- not needed by the target role set brand positioning skill
- not needed by the target role social media management knowledge
- not needed by the target role stimulate creativity in the team skill
- not needed by the target role use e-services skill
- not needed by the target role web analytics knowledge
- not needed by the target role web strategy assessment knowledge
10 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn publishing market required
- still to learn copyright legislation required
- still to learn market analysis required
- still to learn market participants required
- still to learn marketing principles required
- still to learn project management principles required
- optional, not held accounting techniques optional
- optional, not held desktop publishing optional
- optional, not held grammar optional
- optional, not held spelling optional
Other moves recorded from digital marketing manager
- employer branding manager 53% covered · moderate
- online marketer 52% covered · substantial
- search engine optimisation expert 47% covered · moderate
- online sales channel manager 38% covered · substantial
- brand manager 37% covered · substantial
- chief marketing officer 26% covered · career change
- marketing consultant 26% covered · career change
- eBusiness manager 25% covered · career change
Common questions about this move
Can a digital marketing manager become a publications coordinator?
Yes, and it is a substantial move. A digital marketing manager already covers 45% of what a publications coordinator is expected to do: 14 skills carry over, 12 of which the publications coordinator role treats as required.
What skills does a digital marketing manager need to become a publications coordinator?
10 required skills are missing, plus 16 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is present publishing plan.
How hard is the move from digital marketing manager to publications coordinator?
Its learning distance is 58.5 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.