Table 1Transition record

digital marketing managertoeBusiness manager

A digital marketing manager already meets 25% of what the eBusiness manager role asks for. The move turns on 19 required skills not yet in the profile.

From digital marketing manager

25%

Overlap1

To eBusiness manager

11 Skills carried over

19 Required, not held

77.3 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 77.3

This move: 77.3 of 100 · career change

1 Share of the eBusiness manager role’s weighted skill requirement already met by the digital marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A eBusiness manager role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area

already held mobile marketing business, administration and law
already held apply customer engagement strategy management skills
already held creatively use digital technologies working with computers
already held web analytics information and communication technologies (icts)
already held conduct search engine optimisation working with computers
already held plan digital marketing management skills

All 11 carried skills, including the 6 the eBusiness manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 32 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 5 required, 4 supplementary

required, not held ICT market required
required, not held sales strategies required
required, not held business intelligence required
required, not held business strategy concepts required
required, not held consumer goods industry required

optional, not held ICT sales methodologies optional
optional, not held business process modelling optional
optional, not held business requirements techniques optional
optional, not held sales argumentation optional

02 management skills 5 required, 2 supplementary

required, not held define technology strategy required
required, not held create business process models required
required, not held develop online sales business plan required
required, not held manage budgets required
required, not held plan marketing strategy required

optional, not held lead the brand strategic planning process optional
optional, not held make strategic business decisions optional

03 communication, collaboration and creativity 2 required, 3 supplementary

required, not held implement sales strategies required
required, not held implement strategic planning required

optional, not held build business relationships optional
optional, not held communicate with customers optional
optional, not held use different communication channels optional

04 information and communication technologies (icts) 2 required, 1 supplementary

required, not held electronic business required
required, not held web based collaborative platforms required

optional, not held information confidentiality optional

05 information skills 2 required, 1 supplementary

required, not held analyse business requirements required
required, not held track key performance indicators required

optional, not held measure customer feedback optional

06 working with computers 2 required

required, not held digital data processing required
required, not held problem-solving with digital tools required

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a eBusiness manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over

Skill Type

already held digital marketing techniques knowledge
already held e-commerce systems knowledge
already held implement marketing strategies skill
already held mobile marketing knowledge
already held perform business analysis skill
already held plan digital marketing skill
already held apply customer engagement strategy skill
already held brand marketing techniques knowledge
already held conduct search engine optimisation skill
already held creatively use digital technologies skill
already held web analytics knowledge

The 3 learning areas not shown above

Skill to acquire Tier

07 engineering, manufacturing and construction 1 required

required, not held electronic communication required

08 arts and humanities 1 supplementary

optional, not held publishing strategy optional

09 services 1 supplementary

optional, not held mobility as a service optional

13 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held ICT sales methodologies optional
optional, not held business process modelling optional
optional, not held business requirements techniques optional
optional, not held information confidentiality optional
optional, not held mobility as a service optional
optional, not held publishing strategy optional
optional, not held sales argumentation optional
optional, not held build business relationships optional
optional, not held communicate with customers optional
optional, not held lead the brand strategic planning process optional
optional, not held make strategic business decisions optional
optional, not held measure customer feedback optional
optional, not held use different communication channels optional

38 held skills the eBusiness manager role does not ask for

Skill Type

not needed by the target role advertising techniques knowledge
not needed by the target role analyse consumer buying trends skill
not needed by the target role apply social media marketing skill
not needed by the target role carry out event management skill
not needed by the target role company policies knowledge
not needed by the target role conduct online competitive analysis skill
not needed by the target role content marketing strategy knowledge
not needed by the target role data protection knowledge
not needed by the target role design brand's online communication plan skill
not needed by the target role develop digital content skill
not needed by the target role digital communication and collaboration skill
not needed by the target role digital media knowledge
not needed by the target role ethics of sharing work through social media knowledge
not needed by the target role execute email marketing skill
not needed by the target role execute marketing plan skill
not needed by the target role identify new business opportunities skill
not needed by the target role integrate marketing strategies with the global strategy skill
not needed by the target role interactive media knowledge
not needed by the target role manage staff skill
not needed by the target role marketing analytics knowledge
not needed by the target role neuromarketing techniques knowledge
not needed by the target role online ads campaign techniques knowledge
not needed by the target role pay-per-click knowledge
not needed by the target role perform customers’ needs analysis skill
not needed by the target role perform market research skill
not needed by the target role perform online data analysis skill
not needed by the target role perform project management skill
not needed by the target role plan marketing campaigns skill
not needed by the target role plan social media marketing campaigns skill
not needed by the target role relationship marketing knowledge
not needed by the target role reputation management knowledge
not needed by the target role services marketing knowledge
not needed by the target role set brand positioning skill
not needed by the target role social media management knowledge
not needed by the target role social media marketing techniques knowledge
not needed by the target role stimulate creativity in the team skill
not needed by the target role use e-services skill
not needed by the target role web strategy assessment knowledge

15 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held ICT market required
required, not held electronic business required
required, not held sales strategies required
required, not held web based collaborative platforms required
required, not held business intelligence required
required, not held business strategy concepts required
required, not held consumer goods industry required
required, not held electronic communication required
optional, not held ICT sales methodologies optional
optional, not held business process modelling optional
optional, not held business requirements techniques optional
optional, not held information confidentiality optional
optional, not held mobility as a service optional
optional, not held publishing strategy optional
optional, not held sales argumentation optional

Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.