Career Overlap Transition record
RecordMove

Digital marketing manager to eBusiness manager

A digital marketing manager already meets 25% of what the eBusiness manager role asks for. The move turns on 19 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional
From digital marketing manager
25 % overlap
Distant match
To eBusiness manager
11 You already bring
19 Still to learn
43 Skills in the target role2
Learning distance A rebuild

77.3/ 100

1 How much of what an eBusiness manager is expected to do is already part of a digital marketing manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the eBusiness manager role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

An eBusiness manager role treats 6 of its required skills as things a digital marketing manager already does. You would walk in with these on day one.

  • digital marketing techniques
  • e-commerce systems
  • implement marketing strategies
  • mobile marketing
  • perform business analysis
  • plan digital marketing

What stands in the way is 19 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. An eBusiness manager role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area
  • already held mobile marketing business, administration and law
  • already held apply customer engagement strategy management skills
  • already held creatively use digital technologies working with computers
  • already held web analytics information and communication technologies (icts)
  • already held conduct search engine optimisation working with computers
  • already held plan digital marketing management skills

All 11 carried skills, including the 6 the eBusiness manager role treats as required.

Table 3

Table 3 · What you may need to learn

The 32 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier
01 business, administration and law 5 required, 4 supplementary
  • still to learn ICT market required
  • still to learn sales strategies required
  • still to learn business intelligence required
  • still to learn business strategy concepts required
  • still to learn consumer goods industry required
  • optional, not held ICT sales methodologies optional
  • optional, not held business process modelling optional
  • optional, not held business requirements techniques optional
  • optional, not held sales argumentation optional
02 management skills 5 required, 2 supplementary
  • still to learn define technology strategy required
  • still to learn create business process models required
  • still to learn develop online sales business plan required
  • still to learn manage budgets required
  • still to learn plan marketing strategy required
  • optional, not held lead the brand strategic planning process optional
  • optional, not held make strategic business decisions optional
03 communication, collaboration and creativity 2 required, 3 supplementary
  • still to learn implement sales strategies required
  • still to learn implement strategic planning required
  • optional, not held build business relationships optional
  • optional, not held communicate with customers optional
  • optional, not held use different communication channels optional
04 information and communication technologies (icts) 2 required, 1 supplementary
  • still to learn electronic business required
  • still to learn web based collaborative platforms required
  • optional, not held information confidentiality optional
05 information skills 2 required, 1 supplementary
  • still to learn analyse business requirements required
  • still to learn track key performance indicators required
  • optional, not held measure customer feedback optional
06 working with computers 2 required
  • still to learn digital data processing required
  • still to learn problem-solving with digital tools required

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries an eBusiness manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over
Skill Type
  • already held digital marketing techniques knowledge
  • already held e-commerce systems knowledge
  • already held implement marketing strategies skill
  • already held mobile marketing knowledge
  • already held perform business analysis skill
  • already held plan digital marketing skill
  • already held apply customer engagement strategy skill
  • already held brand marketing techniques knowledge
  • already held conduct search engine optimisation skill
  • already held creatively use digital technologies skill
  • already held web analytics knowledge
The 3 learning areas not shown above
Skill to pick up Tier
07 engineering, manufacturing and construction 1 required
  • still to learn electronic communication required
08 arts and humanities 1 supplementary
  • optional, not held publishing strategy optional
09 services 1 supplementary
  • optional, not held mobility as a service optional
13 supplementary skills, helpful but not required
Skill to pick up Tier
  • optional, not held ICT sales methodologies optional
  • optional, not held business process modelling optional
  • optional, not held business requirements techniques optional
  • optional, not held information confidentiality optional
  • optional, not held mobility as a service optional
  • optional, not held publishing strategy optional
  • optional, not held sales argumentation optional
  • optional, not held build business relationships optional
  • optional, not held communicate with customers optional
  • optional, not held lead the brand strategic planning process optional
  • optional, not held make strategic business decisions optional
  • optional, not held measure customer feedback optional
  • optional, not held use different communication channels optional
38 held skills the eBusiness manager role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role apply social media marketing skill
  • not needed by the target role carry out event management skill
  • not needed by the target role company policies knowledge
  • not needed by the target role conduct online competitive analysis skill
  • not needed by the target role content marketing strategy knowledge
  • not needed by the target role data protection knowledge
  • not needed by the target role design brand's online communication plan skill
  • not needed by the target role develop digital content skill
  • not needed by the target role digital communication and collaboration skill
  • not needed by the target role digital media knowledge
  • not needed by the target role ethics of sharing work through social media knowledge
  • not needed by the target role execute email marketing skill
  • not needed by the target role execute marketing plan skill
  • not needed by the target role identify new business opportunities skill
  • not needed by the target role integrate marketing strategies with the global strategy skill
  • not needed by the target role interactive media knowledge
  • not needed by the target role manage staff skill
  • not needed by the target role marketing analytics knowledge
  • not needed by the target role neuromarketing techniques knowledge
  • not needed by the target role online ads campaign techniques knowledge
  • not needed by the target role pay-per-click knowledge
  • not needed by the target role perform customers’ needs analysis skill
  • not needed by the target role perform market research skill
  • not needed by the target role perform online data analysis skill
  • not needed by the target role perform project management skill
  • not needed by the target role plan marketing campaigns skill
  • not needed by the target role plan social media marketing campaigns skill
  • not needed by the target role relationship marketing knowledge
  • not needed by the target role reputation management knowledge
  • not needed by the target role services marketing knowledge
  • not needed by the target role set brand positioning skill
  • not needed by the target role social media management knowledge
  • not needed by the target role social media marketing techniques knowledge
  • not needed by the target role stimulate creativity in the team skill
  • not needed by the target role use e-services skill
  • not needed by the target role web strategy assessment knowledge
15 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier
  • still to learn ICT market required
  • still to learn electronic business required
  • still to learn sales strategies required
  • still to learn web based collaborative platforms required
  • still to learn business intelligence required
  • still to learn business strategy concepts required
  • still to learn consumer goods industry required
  • still to learn electronic communication required
  • optional, not held ICT sales methodologies optional
  • optional, not held business process modelling optional
  • optional, not held business requirements techniques optional
  • optional, not held information confidentiality optional
  • optional, not held mobility as a service optional
  • optional, not held publishing strategy optional
  • optional, not held sales argumentation optional
Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

FAQ

Common questions about this move

Can a digital marketing manager become an eBusiness manager?

Yes, and it is a career change move. A digital marketing manager already covers 25% of what an eBusiness manager is expected to do: 11 skills carry over, 6 of which the eBusiness manager role treats as required.

What skills does a digital marketing manager need to become an eBusiness manager?

19 required skills are missing, plus 13 optional ones. They fall into 9 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is ICT market.

How hard is the move from digital marketing manager to eBusiness manager?

Its learning distance is 77.3 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.