Table 1Transition record

digital marketing managertomarketing consultant

A digital marketing manager already meets 26% of what the marketing consultant role asks for. The move turns on 21 required skills not yet in the profile.

From digital marketing manager

26%

Overlap1

To marketing consultant

21 Skills carried over

21 Required, not held

77.1 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 77.1

This move: 77.1 of 100 · career change

1 Share of the marketing consultant role’s weighted skill requirement already met by the digital marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 21 skills that carry over, these are the ones fewest other occupations ask for. A marketing consultant role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area

already held neuromarketing techniques business, administration and law
already held conduct online competitive analysis management skills
already held online ads campaign techniques business, administration and law
already held web strategy assessment business, administration and law
already held creatively use digital technologies working with computers
already held plan social media marketing campaigns management skills

All 21 carried skills, including the 3 the marketing consultant role treats as required.

Table 3

Table 3 · What you would need to learn

The 37 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 7 required, 7 supplementary

required, not held management consulting required
required, not held market pricing required
required, not held project management required
required, not held market analysis required
required, not held marketing mix required
required, not held marketing principles required
required, not held pricing strategies required

optional, not held customer insight optional
optional, not held customer service optional
optional, not held sales strategies optional
optional, not held channel marketing optional
optional, not held copyright legislation optional
optional, not held financial capability optional
optional, not held international trade optional

02 information skills 5 required, 3 supplementary

required, not held analyse external factors of companies required
required, not held analyse internal factors of companies required
required, not held carry out strategic research required
required, not held document project progress required
required, not held identify customer requirements required

optional, not held evaluate marketing content optional
optional, not held interpret financial statements optional
optional, not held use analytics for commercial purposes optional

03 management skills 4 required, 4 supplementary

required, not held identify market niches required
required, not held identify potential markets for companies required
required, not held plan marketing strategy required
required, not held use theoretical marketing models required

optional, not held issue sales invoices optional
optional, not held coordinate marketing plan actions optional
optional, not held define technical requirements optional
optional, not held make strategic business decisions optional

04 communication, collaboration and creativity 4 required, 2 supplementary

required, not held maintain relationship with customers required
required, not held conduct research interview required
required, not held use consulting techniques required
required, not held use different communication channels required

optional, not held develop creative ideas optional
optional, not held liaise with advertising agencies optional

05 assisting and caring 1 required

required, not held respond to enquiries required

Table 4

Table 4 · Where to start

The 3 entries a marketing consultant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 21 skills that carry over

Skill Type

already held integrate marketing strategies with the global strategy skill
already held marketing analytics knowledge
already held services marketing knowledge
already held advertising techniques knowledge
already held brand marketing techniques knowledge
already held conduct online competitive analysis skill
already held conduct search engine optimisation skill
already held creatively use digital technologies skill
already held digital marketing techniques knowledge
already held e-commerce systems knowledge
already held neuromarketing techniques knowledge
already held online ads campaign techniques knowledge
already held perform market research skill
already held plan digital marketing skill
already held plan marketing campaigns skill
already held plan social media marketing campaigns skill
already held relationship marketing knowledge
already held reputation management knowledge
already held social media management knowledge
already held social media marketing techniques knowledge
already held web strategy assessment knowledge

16 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held customer insight optional
optional, not held customer service optional
optional, not held issue sales invoices optional
optional, not held sales strategies optional
optional, not held channel marketing optional
optional, not held coordinate marketing plan actions optional
optional, not held copyright legislation optional
optional, not held define technical requirements optional
optional, not held develop creative ideas optional
optional, not held evaluate marketing content optional
optional, not held financial capability optional
optional, not held international trade optional
optional, not held interpret financial statements optional
optional, not held liaise with advertising agencies optional
optional, not held make strategic business decisions optional
optional, not held use analytics for commercial purposes optional

28 held skills the marketing consultant role does not ask for

Skill Type

not needed by the target role analyse consumer buying trends skill
not needed by the target role apply customer engagement strategy skill
not needed by the target role apply social media marketing skill
not needed by the target role carry out event management skill
not needed by the target role company policies knowledge
not needed by the target role content marketing strategy knowledge
not needed by the target role data protection knowledge
not needed by the target role design brand's online communication plan skill
not needed by the target role develop digital content skill
not needed by the target role digital communication and collaboration skill
not needed by the target role digital media knowledge
not needed by the target role ethics of sharing work through social media knowledge
not needed by the target role execute email marketing skill
not needed by the target role execute marketing plan skill
not needed by the target role identify new business opportunities skill
not needed by the target role implement marketing strategies skill
not needed by the target role interactive media knowledge
not needed by the target role manage staff skill
not needed by the target role mobile marketing knowledge
not needed by the target role pay-per-click knowledge
not needed by the target role perform business analysis skill
not needed by the target role perform customers’ needs analysis skill
not needed by the target role perform online data analysis skill
not needed by the target role perform project management skill
not needed by the target role set brand positioning skill
not needed by the target role stimulate creativity in the team skill
not needed by the target role use e-services skill
not needed by the target role web analytics knowledge

14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held management consulting required
required, not held market pricing required
required, not held project management required
required, not held market analysis required
required, not held marketing mix required
required, not held marketing principles required
required, not held pricing strategies required
optional, not held customer insight optional
optional, not held customer service optional
optional, not held sales strategies optional
optional, not held channel marketing optional
optional, not held copyright legislation optional
optional, not held financial capability optional
optional, not held international trade optional

Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.