Career Overlap Transition record
RecordMove

Digital marketing manager to marketing consultant

A digital marketing manager already meets 26% of what the marketing consultant role asks for. The move turns on 21 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional
From digital marketing manager
26 % overlap
Distant match
To marketing consultant
21 You already bring
21 Still to learn
58 Skills in the target role2
Learning distance A rebuild

77.1/ 100

1 How much of what a marketing consultant is expected to do is already part of a digital marketing manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the marketing consultant role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

A marketing consultant role treats 3 of its required skills as things a digital marketing manager already does. You would walk in with these on day one.

  • integrate marketing strategies with the global strategy
  • marketing analytics
  • services marketing

What stands in the way is 21 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 21 skills that carry over, these are the ones fewest other occupations ask for. A marketing consultant role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area
  • already held neuromarketing techniques business, administration and law
  • already held conduct online competitive analysis management skills
  • already held online ads campaign techniques business, administration and law
  • already held web strategy assessment business, administration and law
  • already held creatively use digital technologies working with computers
  • already held plan social media marketing campaigns management skills

All 21 carried skills, including the 3 the marketing consultant role treats as required.

Table 3

Table 3 · What you may need to learn

The 37 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier
01 business, administration and law 7 required, 7 supplementary
  • still to learn management consulting required
  • still to learn market pricing required
  • still to learn project management required
  • still to learn market analysis required
  • still to learn marketing mix required
  • still to learn marketing principles required
  • still to learn pricing strategies required
  • optional, not held customer insight optional
  • optional, not held customer service optional
  • optional, not held sales strategies optional
  • optional, not held channel marketing optional
  • optional, not held copyright legislation optional
  • optional, not held financial capability optional
  • optional, not held international trade optional
02 information skills 5 required, 3 supplementary
  • still to learn analyse external factors of companies required
  • still to learn analyse internal factors of companies required
  • still to learn carry out strategic research required
  • still to learn document project progress required
  • still to learn identify customer requirements required
  • optional, not held evaluate marketing content optional
  • optional, not held interpret financial statements optional
  • optional, not held use analytics for commercial purposes optional
03 management skills 4 required, 4 supplementary
  • still to learn identify market niches required
  • still to learn identify potential markets for companies required
  • still to learn plan marketing strategy required
  • still to learn use theoretical marketing models required
  • optional, not held issue sales invoices optional
  • optional, not held coordinate marketing plan actions optional
  • optional, not held define technical requirements optional
  • optional, not held make strategic business decisions optional
04 communication, collaboration and creativity 4 required, 2 supplementary
  • still to learn maintain relationship with customers required
  • still to learn conduct research interview required
  • still to learn use consulting techniques required
  • still to learn use different communication channels required
  • optional, not held develop creative ideas optional
  • optional, not held liaise with advertising agencies optional
05 assisting and caring 1 required
  • still to learn respond to enquiries required
Table 4

Table 4 · Where to start

The 3 entries a marketing consultant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 21 skills that carry over
Skill Type
  • already held integrate marketing strategies with the global strategy skill
  • already held marketing analytics knowledge
  • already held services marketing knowledge
  • already held advertising techniques knowledge
  • already held brand marketing techniques knowledge
  • already held conduct online competitive analysis skill
  • already held conduct search engine optimisation skill
  • already held creatively use digital technologies skill
  • already held digital marketing techniques knowledge
  • already held e-commerce systems knowledge
  • already held neuromarketing techniques knowledge
  • already held online ads campaign techniques knowledge
  • already held perform market research skill
  • already held plan digital marketing skill
  • already held plan marketing campaigns skill
  • already held plan social media marketing campaigns skill
  • already held relationship marketing knowledge
  • already held reputation management knowledge
  • already held social media management knowledge
  • already held social media marketing techniques knowledge
  • already held web strategy assessment knowledge
16 supplementary skills, helpful but not required
Skill to pick up Tier
  • optional, not held customer insight optional
  • optional, not held customer service optional
  • optional, not held issue sales invoices optional
  • optional, not held sales strategies optional
  • optional, not held channel marketing optional
  • optional, not held coordinate marketing plan actions optional
  • optional, not held copyright legislation optional
  • optional, not held define technical requirements optional
  • optional, not held develop creative ideas optional
  • optional, not held evaluate marketing content optional
  • optional, not held financial capability optional
  • optional, not held international trade optional
  • optional, not held interpret financial statements optional
  • optional, not held liaise with advertising agencies optional
  • optional, not held make strategic business decisions optional
  • optional, not held use analytics for commercial purposes optional
28 held skills the marketing consultant role does not ask for
Skill Type
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role apply customer engagement strategy skill
  • not needed by the target role apply social media marketing skill
  • not needed by the target role carry out event management skill
  • not needed by the target role company policies knowledge
  • not needed by the target role content marketing strategy knowledge
  • not needed by the target role data protection knowledge
  • not needed by the target role design brand's online communication plan skill
  • not needed by the target role develop digital content skill
  • not needed by the target role digital communication and collaboration skill
  • not needed by the target role digital media knowledge
  • not needed by the target role ethics of sharing work through social media knowledge
  • not needed by the target role execute email marketing skill
  • not needed by the target role execute marketing plan skill
  • not needed by the target role identify new business opportunities skill
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role interactive media knowledge
  • not needed by the target role manage staff skill
  • not needed by the target role mobile marketing knowledge
  • not needed by the target role pay-per-click knowledge
  • not needed by the target role perform business analysis skill
  • not needed by the target role perform customers’ needs analysis skill
  • not needed by the target role perform online data analysis skill
  • not needed by the target role perform project management skill
  • not needed by the target role set brand positioning skill
  • not needed by the target role stimulate creativity in the team skill
  • not needed by the target role use e-services skill
  • not needed by the target role web analytics knowledge
14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier
  • still to learn management consulting required
  • still to learn market pricing required
  • still to learn project management required
  • still to learn market analysis required
  • still to learn marketing mix required
  • still to learn marketing principles required
  • still to learn pricing strategies required
  • optional, not held customer insight optional
  • optional, not held customer service optional
  • optional, not held sales strategies optional
  • optional, not held channel marketing optional
  • optional, not held copyright legislation optional
  • optional, not held financial capability optional
  • optional, not held international trade optional
Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

FAQ

Common questions about this move

Can a digital marketing manager become a marketing consultant?

Yes, and it is a career change move. A digital marketing manager already covers 26% of what a marketing consultant is expected to do: 21 skills carry over, 3 of which the marketing consultant role treats as required.

What skills does a digital marketing manager need to become a marketing consultant?

21 required skills are missing, plus 16 optional ones. They fall into 5 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is maintain relationship with customers.

How hard is the move from digital marketing manager to marketing consultant?

Its learning distance is 77.1 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.