Digital marketing manager to online sales channel manager
A digital marketing manager already meets 38% of what the online sales channel manager role asks for. The move turns on 9 required skills not yet in the profile.
59.9/ 100
1 How much of what an online sales channel manager is expected to do is already part of a digital marketing manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the online sales channel manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An online sales channel manager role treats 6 of its required skills as things a digital marketing manager already does. You would walk in with these on day one.
- apply social media marketing
- conduct online competitive analysis
- perform market research
- plan digital marketing
- plan social media marketing campaigns
- web strategy assessment
What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 11 skills that carry over, these are the ones fewest other occupations ask for. An online sales channel manager role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.
- already held conduct online competitive analysis management skills
- already held web strategy assessment business, administration and law
- already held plan social media marketing campaigns management skills
- already held creatively use digital technologies working with computers
- already held use e-services working with computers
- already held plan digital marketing management skills
All 11 carried skills, including the 6 the online sales channel manager role treats as required.
Table 3 · What you may need to learn
The 19 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn identify customer's needs required
- still to learn negotiate buying conditions required
- still to learn negotiate terms with suppliers required
- still to learn show diplomacy required
- optional, not held build business relationships optional
- optional, not held develop inclusive communication material optional
- optional, not held write work-related reports optional
- still to learn apply strategic thinking required
- still to learn develop online sales business plan required
- optional, not held manage processes optional
- still to learn channel marketing required
- optional, not held e-procurement optional
- optional, not held employment law optional
- still to learn monitor online competitors required
- optional, not held carry out strategic research optional
- optional, not held perform risk analysis optional
- still to learn electronic business required
- optional, not held protect personal data and privacy optional
1 further area in the appendix
Table 4 · Where to start
The 3 entries an online sales channel manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 monitor online competitors practise this
- 02 electronic business study this
- 03 identify customer's needs practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 11 skills that carry over
- already held apply social media marketing skill
- already held conduct online competitive analysis skill
- already held perform market research skill
- already held plan digital marketing skill
- already held plan social media marketing campaigns skill
- already held web strategy assessment knowledge
- already held creatively use digital technologies skill
- already held e-commerce systems knowledge
- already held manage staff skill
- already held perform project management skill
- already held use e-services skill
The 1 learning area not shown above
- optional, not held use customer relationship management software optional
10 supplementary skills, helpful but not required
- optional, not held e-procurement optional
- optional, not held build business relationships optional
- optional, not held carry out strategic research optional
- optional, not held develop inclusive communication material optional
- optional, not held employment law optional
- optional, not held manage processes optional
- optional, not held perform risk analysis optional
- optional, not held protect personal data and privacy optional
- optional, not held use customer relationship management software optional
- optional, not held write work-related reports optional
38 held skills the online sales channel manager role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role analyse consumer buying trends skill
- not needed by the target role apply customer engagement strategy skill
- not needed by the target role brand marketing techniques knowledge
- not needed by the target role carry out event management skill
- not needed by the target role company policies knowledge
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role content marketing strategy knowledge
- not needed by the target role data protection knowledge
- not needed by the target role design brand's online communication plan skill
- not needed by the target role develop digital content skill
- not needed by the target role digital communication and collaboration skill
- not needed by the target role digital marketing techniques knowledge
- not needed by the target role digital media knowledge
- not needed by the target role ethics of sharing work through social media knowledge
- not needed by the target role execute email marketing skill
- not needed by the target role execute marketing plan skill
- not needed by the target role identify new business opportunities skill
- not needed by the target role implement marketing strategies skill
- not needed by the target role integrate marketing strategies with the global strategy skill
- not needed by the target role interactive media knowledge
- not needed by the target role marketing analytics knowledge
- not needed by the target role mobile marketing knowledge
- not needed by the target role neuromarketing techniques knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role pay-per-click knowledge
- not needed by the target role perform business analysis skill
- not needed by the target role perform customers’ needs analysis skill
- not needed by the target role perform online data analysis skill
- not needed by the target role plan marketing campaigns skill
- not needed by the target role relationship marketing knowledge
- not needed by the target role reputation management knowledge
- not needed by the target role services marketing knowledge
- not needed by the target role set brand positioning skill
- not needed by the target role social media management knowledge
- not needed by the target role social media marketing techniques knowledge
- not needed by the target role stimulate creativity in the team skill
- not needed by the target role web analytics knowledge
4 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn electronic business required
- still to learn channel marketing required
- optional, not held e-procurement optional
- optional, not held employment law optional
Other moves recorded from digital marketing manager
- employer branding manager 53% covered · moderate
- online marketer 52% covered · substantial
- search engine optimisation expert 47% covered · moderate
- publications coordinator 45% covered · substantial
- brand manager 37% covered · substantial
- chief marketing officer 26% covered · career change
- marketing consultant 26% covered · career change
- eBusiness manager 25% covered · career change
Common questions about this move
Can a digital marketing manager become an online sales channel manager?
Yes, and it is a substantial move. A digital marketing manager already covers 38% of what an online sales channel manager is expected to do: 11 skills carry over, 6 of which the online sales channel manager role treats as required.
What skills does a digital marketing manager need to become an online sales channel manager?
9 required skills are missing, plus 10 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is monitor online competitors.
How hard is the move from digital marketing manager to online sales channel manager?
Its learning distance is 59.9 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.