Online sales channel manager to digital marketing manager
An online sales channel manager already meets 25% of what the digital marketing manager role asks for. The move turns on 21 required skills not yet in the profile.
78.7/ 100
1 How much of what a digital marketing manager is expected to do is already part of an online sales channel manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the digital marketing manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A digital marketing manager role treats 8 of its required skills as things an online sales channel manager already does. You would walk in with these on day one.
- apply social media marketing
- conduct online competitive analysis
- e-commerce systems
- perform market research
- plan digital marketing
- plan social media marketing campaigns
What stands in the way is 21 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A digital marketing manager role needs them, and most people applying for one will not have them already. This is the part of an online sales channel manager background worth leading with.
- already held conduct online competitive analysis management skills
- already held web strategy assessment business, administration and law
- already held plan social media marketing campaigns management skills
- already held creatively use digital technologies working with computers
- already held use e-services working with computers
- already held plan digital marketing management skills
All 11 carried skills, including the 8 the digital marketing manager role treats as required.
Table 3 · What you may need to learn
The 38 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn company policies required
- still to learn digital marketing techniques required
- still to learn mobile marketing required
- still to learn neuromarketing techniques required
- still to learn brand marketing techniques required
- still to learn marketing analytics required
- still to learn online ads campaign techniques required
- still to learn social media management required
- still to learn social media marketing techniques required
- optional, not held pay-per-click optional
- optional, not held services marketing optional
- optional, not held advertising techniques optional
- optional, not held content marketing strategy optional
- optional, not held relationship marketing optional
- optional, not held reputation management optional
- still to learn design brand's online communication plan required
- still to learn identify new business opportunities required
- still to learn integrate marketing strategies with the global strategy required
- still to learn plan marketing campaigns required
- optional, not held apply customer engagement strategy optional
- optional, not held carry out event management optional
- optional, not held stimulate creativity in the team optional
- still to learn set brand positioning required
- still to learn perform customers’ needs analysis required
- optional, not held execute email marketing optional
- optional, not held execute marketing plan optional
- optional, not held implement marketing strategies optional
- still to learn digital communication and collaboration required
- still to learn develop digital content required
- optional, not held conduct search engine optimisation optional
- optional, not held perform online data analysis optional
- still to learn analyse consumer buying trends required
- still to learn perform business analysis required
- still to learn digital media required
- optional, not held ethics of sharing work through social media optional
- optional, not held interactive media optional
1 further area in the appendix
Table 4 · Where to start
The 3 entries a digital marketing manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 design brand's online communication plan practise this
- 02 set brand positioning practise this
- 03 company policies study this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 11 skills that carry over
- already held apply social media marketing skill
- already held conduct online competitive analysis skill
- already held e-commerce systems knowledge
- already held perform market research skill
- already held plan digital marketing skill
- already held plan social media marketing campaigns skill
- already held use e-services skill
- already held web strategy assessment knowledge
- already held creatively use digital technologies skill
- already held manage staff skill
- already held perform project management skill
The 1 learning area not shown above
- still to learn web analytics required
- optional, not held data protection optional
17 supplementary skills, helpful but not required
- optional, not held pay-per-click optional
- optional, not held data protection optional
- optional, not held ethics of sharing work through social media optional
- optional, not held services marketing optional
- optional, not held advertising techniques optional
- optional, not held apply customer engagement strategy optional
- optional, not held carry out event management optional
- optional, not held conduct search engine optimisation optional
- optional, not held content marketing strategy optional
- optional, not held execute email marketing optional
- optional, not held execute marketing plan optional
- optional, not held implement marketing strategies optional
- optional, not held interactive media optional
- optional, not held perform online data analysis optional
- optional, not held relationship marketing optional
- optional, not held reputation management optional
- optional, not held stimulate creativity in the team optional
19 held skills the digital marketing manager role does not ask for
- not needed by the target role apply strategic thinking skill
- not needed by the target role build business relationships skill
- not needed by the target role carry out strategic research skill
- not needed by the target role channel marketing knowledge
- not needed by the target role develop inclusive communication material skill
- not needed by the target role develop online sales business plan skill
- not needed by the target role e-procurement knowledge
- not needed by the target role electronic business knowledge
- not needed by the target role employment law knowledge
- not needed by the target role identify customer's needs skill
- not needed by the target role manage processes skill
- not needed by the target role monitor online competitors skill
- not needed by the target role negotiate buying conditions skill
- not needed by the target role negotiate terms with suppliers skill
- not needed by the target role perform risk analysis skill
- not needed by the target role protect personal data and privacy skill
- not needed by the target role show diplomacy skill
- not needed by the target role use customer relationship management software skill
- not needed by the target role write work-related reports skill
20 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn company policies required
- still to learn digital marketing techniques required
- still to learn mobile marketing required
- still to learn neuromarketing techniques required
- still to learn brand marketing techniques required
- still to learn digital media required
- still to learn marketing analytics required
- still to learn online ads campaign techniques required
- still to learn social media management required
- still to learn social media marketing techniques required
- still to learn web analytics required
- optional, not held pay-per-click optional
- optional, not held data protection optional
- optional, not held ethics of sharing work through social media optional
- optional, not held services marketing optional
- optional, not held advertising techniques optional
- optional, not held content marketing strategy optional
- optional, not held interactive media optional
- optional, not held relationship marketing optional
- optional, not held reputation management optional
Other moves recorded from online sales channel manager
Common questions about this move
Can an online sales channel manager become a digital marketing manager?
Yes, and it is a career change move. An online sales channel manager already covers 25% of what a digital marketing manager is expected to do: 11 skills carry over, 8 of which the digital marketing manager role treats as required.
What skills does an online sales channel manager need to become a digital marketing manager?
21 required skills are missing, plus 17 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is design brand's online communication plan.
How hard is the move from online sales channel manager to digital marketing manager?
Its learning distance is 78.7 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.