Online sales channel manager to online marketer
An online sales channel manager already meets 28% of what the online marketer role asks for. The move turns on 20 required skills not yet in the profile.
75.4/ 100
1 How much of what an online marketer is expected to do is already part of an online sales channel manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the online marketer role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An online marketer role treats 8 of its required skills as things an online sales channel manager already does. You would walk in with these on day one.
- apply social media marketing
- apply strategic thinking
- creatively use digital technologies
- e-commerce systems
- perform market research
- perform project management
What stands in the way is 20 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 13 skills that carry over, these are the ones fewest other occupations ask for. An online marketer role needs them, and most people applying for one will not have them already. This is the part of an online sales channel manager background worth leading with.
- already held web strategy assessment business, administration and law
- already held conduct online competitive analysis management skills
- already held creatively use digital technologies working with computers
- already held plan social media marketing campaigns management skills
- already held use e-services working with computers
- already held plan digital marketing management skills
All 13 carried skills, including the 8 the online marketer role treats as required.
Table 3 · What you may need to learn
The 33 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn implement sales strategies required
- still to learn conduct mobile marketing required
- still to learn create new concepts required
- still to learn execute email marketing required
- still to learn implement marketing strategies required
- still to learn perform copywriting required
- still to learn use different communication channels required
- optional, not held adapt to change in marketing optional
- optional, not held communicate price changes optional
- optional, not held deal with pressure from unexpected circumstances optional
- still to learn execute conversion testing required
- still to learn digital communication and collaboration required
- still to learn perform video editing required
- still to learn develop digital content required
- still to learn perform image editing required
- still to learn perform online data analysis required
- still to learn use content management system software required
- optional, not held conduct search engine optimisation optional
- optional, not held use personal organization software optional
- still to learn company policies required
- still to learn content marketing strategy required
- still to learn online ads campaign techniques required
- optional, not held neuromarketing techniques optional
- optional, not held competition law optional
- optional, not held intellectual property law optional
- optional, not held printed goods processes optional
- still to learn apply customer engagement strategy required
- still to learn manage budgets required
- optional, not held supervise brand management optional
- still to learn inspect data required
- optional, not held apply information security policies optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries an online marketer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 execute conversion testing practise this
- 02 company policies study this
- 03 digital communication and collaboration practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 13 skills that carry over
- already held apply social media marketing skill
- already held apply strategic thinking skill
- already held creatively use digital technologies skill
- already held e-commerce systems knowledge
- already held perform market research skill
- already held perform project management skill
- already held plan digital marketing skill
- already held web strategy assessment knowledge
- already held conduct online competitive analysis skill
- already held develop inclusive communication material skill
- already held plan social media marketing campaigns skill
- already held protect personal data and privacy skill
- already held use e-services skill
The 2 learning areas not shown above
- optional, not held ICT communications protocols optional
- optional, not held information confidentiality optional
13 supplementary skills, helpful but not required
- optional, not held adapt to change in marketing optional
- optional, not held ICT communications protocols optional
- optional, not held apply information security policies optional
- optional, not held communicate price changes optional
- optional, not held deal with pressure from unexpected circumstances optional
- optional, not held information confidentiality optional
- optional, not held neuromarketing techniques optional
- optional, not held competition law optional
- optional, not held conduct search engine optimisation optional
- optional, not held intellectual property law optional
- optional, not held printed goods processes optional
- optional, not held supervise brand management optional
- optional, not held use personal organization software optional
17 held skills the online marketer role does not ask for
- not needed by the target role build business relationships skill
- not needed by the target role carry out strategic research skill
- not needed by the target role channel marketing knowledge
- not needed by the target role develop online sales business plan skill
- not needed by the target role e-procurement knowledge
- not needed by the target role electronic business knowledge
- not needed by the target role employment law knowledge
- not needed by the target role identify customer's needs skill
- not needed by the target role manage processes skill
- not needed by the target role manage staff skill
- not needed by the target role monitor online competitors skill
- not needed by the target role negotiate buying conditions skill
- not needed by the target role negotiate terms with suppliers skill
- not needed by the target role perform risk analysis skill
- not needed by the target role show diplomacy skill
- not needed by the target role use customer relationship management software skill
- not needed by the target role write work-related reports skill
9 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn company policies required
- still to learn content marketing strategy required
- still to learn online ads campaign techniques required
- optional, not held ICT communications protocols optional
- optional, not held information confidentiality optional
- optional, not held neuromarketing techniques optional
- optional, not held competition law optional
- optional, not held intellectual property law optional
- optional, not held printed goods processes optional
Other moves recorded from online sales channel manager
Common questions about this move
Can an online sales channel manager become an online marketer?
Yes, and it is a career change move. An online sales channel manager already covers 28% of what an online marketer is expected to do: 13 skills carry over, 8 of which the online marketer role treats as required.
What skills does an online sales channel manager need to become an online marketer?
20 required skills are missing, plus 13 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is execute conversion testing.
How hard is the move from online sales channel manager to online marketer?
Its learning distance is 75.4 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.