RecordJob

Where an online sales channel manager can go next

5 destinations recorded, ranked by how much of the target role an online sales channel manager already meets. The closer to the top of Table 1, the less there is to learn.

Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.

Also known as e-commerce manager, internet order manager, digital sales manager, mail-order and internet manager, mail order manager, social media sales manager, online sales channel supervisor, assistant online sales channel manager, senior online sales channel manager, trainee online sales channel manager, graduate online sales channel manager.

Managers 30 skills on file 5 career moves 0 above 60% overlap Closest: online marketer, 28%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1

70% and above · short step
50 to 70% · real move
Below 50% · substantial retraining

The 5 nearest destinations from online sales channel manager, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role an online sales channel manager already covers. All 5 are listed in the tables below.

Table 1

Table 1 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 2

Table 2 · What the job itself asks for

An online sales channel manager needs 15 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area

monitor online competitors information skills
develop online sales business plan management skills
electronic business information and communication technologies (icts)
conduct online competitive analysis management skills
web strategy assessment business, administration and law
plan social media marketing campaigns management skills
channel marketing business, administration and law
plan digital marketing management skills
negotiate terms with suppliers communication, collaboration and creativity
show diplomacy communication, collaboration and creativity

Table 3

Table 3 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what an online sales channel manager does. The figure is how much of this job each one brings.

Index

Look up another occupation

Online sales channel manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of an online sales channel manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.