Marketing consultant to online sales channel manager
A marketing consultant already meets 35% of what the online sales channel manager role asks for. The move turns on 9 required skills not yet in the profile.
62.6/ 100
1 How much of what an online sales channel manager is expected to do is already part of a marketing consultant’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the online sales channel manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An online sales channel manager role treats 6 of its required skills as things a marketing consultant already does. You would walk in with these on day one.
- channel marketing
- conduct online competitive analysis
- perform market research
- plan digital marketing
- plan social media marketing campaigns
- web strategy assessment
What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 9 skills that carry over, these are the ones fewest other occupations ask for. An online sales channel manager role needs them, and most people applying for one will not have them already. This is the part of a marketing consultant background worth leading with.
- already held conduct online competitive analysis management skills
- already held web strategy assessment business, administration and law
- already held plan social media marketing campaigns management skills
- already held creatively use digital technologies working with computers
- already held channel marketing business, administration and law
- already held plan digital marketing management skills
All 9 carried skills, including the 6 the online sales channel manager role treats as required.
Table 3 · What you may need to learn
The 21 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn identify customer's needs required
- still to learn apply social media marketing required
- still to learn negotiate buying conditions required
- still to learn negotiate terms with suppliers required
- still to learn show diplomacy required
- optional, not held build business relationships optional
- optional, not held develop inclusive communication material optional
- optional, not held write work-related reports optional
- still to learn apply strategic thinking required
- still to learn develop online sales business plan required
- optional, not held manage processes optional
- optional, not held manage staff optional
- optional, not held perform project management optional
- still to learn monitor online competitors required
- optional, not held perform risk analysis optional
- still to learn electronic business required
- optional, not held e-procurement optional
- optional, not held employment law optional
- optional, not held use customer relationship management software optional
- optional, not held use e-services optional
1 further area in the appendix
Table 4 · Where to start
The 3 entries an online sales channel manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 monitor online competitors practise this
- 02 electronic business study this
- 03 identify customer's needs practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 9 skills that carry over
- already held channel marketing knowledge
- already held conduct online competitive analysis skill
- already held perform market research skill
- already held plan digital marketing skill
- already held plan social media marketing campaigns skill
- already held web strategy assessment knowledge
- already held carry out strategic research skill
- already held creatively use digital technologies skill
- already held e-commerce systems knowledge
The 1 learning area not shown above
- optional, not held protect personal data and privacy optional
12 supplementary skills, helpful but not required
- optional, not held e-procurement optional
- optional, not held build business relationships optional
- optional, not held develop inclusive communication material optional
- optional, not held employment law optional
- optional, not held manage processes optional
- optional, not held manage staff optional
- optional, not held perform project management optional
- optional, not held perform risk analysis optional
- optional, not held protect personal data and privacy optional
- optional, not held use customer relationship management software optional
- optional, not held use e-services optional
- optional, not held write work-related reports optional
49 held skills the online sales channel manager role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role analyse external factors of companies skill
- not needed by the target role analyse internal factors of companies skill
- not needed by the target role brand marketing techniques knowledge
- not needed by the target role conduct research interview skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role coordinate marketing plan actions skill
- not needed by the target role copyright legislation knowledge
- not needed by the target role customer insight knowledge
- not needed by the target role customer service knowledge
- not needed by the target role define technical requirements skill
- not needed by the target role develop creative ideas skill
- not needed by the target role digital marketing techniques knowledge
- not needed by the target role document project progress skill
- not needed by the target role evaluate marketing content skill
- not needed by the target role financial capability knowledge
- not needed by the target role identify customer requirements skill
- not needed by the target role identify market niches skill
- not needed by the target role identify potential markets for companies skill
- not needed by the target role integrate marketing strategies with the global strategy skill
- not needed by the target role international trade knowledge
- not needed by the target role interpret financial statements skill
- not needed by the target role issue sales invoices skill
- not needed by the target role liaise with advertising agencies skill
- not needed by the target role maintain relationship with customers skill
- not needed by the target role make strategic business decisions skill
- not needed by the target role management consulting knowledge
- not needed by the target role market analysis knowledge
- not needed by the target role market pricing knowledge
- not needed by the target role marketing analytics knowledge
- not needed by the target role marketing mix knowledge
- not needed by the target role marketing principles knowledge
- not needed by the target role neuromarketing techniques knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role plan marketing campaigns skill
- not needed by the target role plan marketing strategy skill
- not needed by the target role pricing strategies knowledge
- not needed by the target role project management knowledge
- not needed by the target role relationship marketing knowledge
- not needed by the target role reputation management knowledge
9 further entries not listed here
3 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn electronic business required
- optional, not held e-procurement optional
- optional, not held employment law optional
Common questions about this move
Can a marketing consultant become an online sales channel manager?
Yes, and it is a substantial move. A marketing consultant already covers 35% of what an online sales channel manager is expected to do: 9 skills carry over, 6 of which the online sales channel manager role treats as required.
What skills does a marketing consultant need to become an online sales channel manager?
9 required skills are missing, plus 12 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is monitor online competitors.
How hard is the move from marketing consultant to online sales channel manager?
Its learning distance is 62.6 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.