Table 1Transition record

marketing consultanttoonline sales channel manager

A marketing consultant already meets 35% of what the online sales channel manager role asks for. The move turns on 9 required skills not yet in the profile.

From marketing consultant

35%

Overlap1

To online sales channel manager

9 Skills carried over

9 Required, not held

62.6 Difficulty2

Career overlap Distant match

35%

Learning distance Substantial retraining

62.6/ 100

adjacentmoderatesubstantialcareer change

1 Share of the online sales channel manager role’s weighted skill requirement already met by the marketing consultant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A online sales channel manager role treats 6 of its required skills as things a marketing consultant already does. These are the ones it depends on most.

channel marketing
conduct online competitive analysis
perform market research
plan digital marketing
plan social media marketing campaigns
web strategy assessment

What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A online sales channel manager role needs them, and most people applying for one will not have them already. This is the part of a marketing consultant background worth leading with.

Skill the target role also needs Area

already held conduct online competitive analysis management skills
already held web strategy assessment business, administration and law
already held plan social media marketing campaigns management skills
already held creatively use digital technologies working with computers
already held channel marketing business, administration and law
already held plan digital marketing management skills

All 9 carried skills, including the 6 the online sales channel manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 5 required, 3 supplementary

required, not held identify customer's needs required
required, not held apply social media marketing required
required, not held negotiate buying conditions required
required, not held negotiate terms with suppliers required
required, not held show diplomacy required

optional, not held build business relationships optional
optional, not held develop inclusive communication material optional
optional, not held write work-related reports optional

02 management skills 2 required, 3 supplementary

required, not held apply strategic thinking required
required, not held develop online sales business plan required

optional, not held manage processes optional
optional, not held manage staff optional
optional, not held perform project management optional

03 information skills 1 required, 1 supplementary

required, not held monitor online competitors required

optional, not held perform risk analysis optional

04 information and communication technologies (icts) 1 required

required, not held electronic business required

05 business, administration and law 2 supplementary

optional, not held e-procurement optional
optional, not held employment law optional

06 working with computers 2 supplementary

optional, not held use customer relationship management software optional
optional, not held use e-services optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a online sales channel manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over

Skill Type

already held channel marketing knowledge
already held conduct online competitive analysis skill
already held perform market research skill
already held plan digital marketing skill
already held plan social media marketing campaigns skill
already held web strategy assessment knowledge
already held carry out strategic research skill
already held creatively use digital technologies skill
already held e-commerce systems knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 assisting and caring 1 supplementary

optional, not held protect personal data and privacy optional

12 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held e-procurement optional
optional, not held build business relationships optional
optional, not held develop inclusive communication material optional
optional, not held employment law optional
optional, not held manage processes optional
optional, not held manage staff optional
optional, not held perform project management optional
optional, not held perform risk analysis optional
optional, not held protect personal data and privacy optional
optional, not held use customer relationship management software optional
optional, not held use e-services optional
optional, not held write work-related reports optional

49 held skills the online sales channel manager role does not ask for

Skill Type

not needed by the target role advertising techniques knowledge
not needed by the target role analyse external factors of companies skill
not needed by the target role analyse internal factors of companies skill
not needed by the target role brand marketing techniques knowledge
not needed by the target role conduct research interview skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role coordinate marketing plan actions skill
not needed by the target role copyright legislation knowledge
not needed by the target role customer insight knowledge
not needed by the target role customer service knowledge
not needed by the target role define technical requirements skill
not needed by the target role develop creative ideas skill
not needed by the target role digital marketing techniques knowledge
not needed by the target role document project progress skill
not needed by the target role evaluate marketing content skill
not needed by the target role financial capability knowledge
not needed by the target role identify customer requirements skill
not needed by the target role identify market niches skill
not needed by the target role identify potential markets for companies skill
not needed by the target role integrate marketing strategies with the global strategy skill
not needed by the target role international trade knowledge
not needed by the target role interpret financial statements skill
not needed by the target role issue sales invoices skill
not needed by the target role liaise with advertising agencies skill
not needed by the target role maintain relationship with customers skill
not needed by the target role make strategic business decisions skill
not needed by the target role management consulting knowledge
not needed by the target role market analysis knowledge
not needed by the target role market pricing knowledge
not needed by the target role marketing analytics knowledge
not needed by the target role marketing mix knowledge
not needed by the target role marketing principles knowledge
not needed by the target role neuromarketing techniques knowledge
not needed by the target role online ads campaign techniques knowledge
not needed by the target role plan marketing campaigns skill
not needed by the target role plan marketing strategy skill
not needed by the target role pricing strategies knowledge
not needed by the target role project management knowledge
not needed by the target role relationship marketing knowledge
not needed by the target role reputation management knowledge

9 further entries not listed here

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held electronic business required
optional, not held e-procurement optional
optional, not held employment law optional

Index

Other moves recorded from marketing consultant

Full index of moves from marketing consultant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.