Career Overlap Occupation record
RecordJob

Where a marketing consultant can go next

5 destinations recorded, ranked by how much of the target role a marketing consultant already meets. The closer to the top of Table 1, the less there is to learn.

Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.

Also known as air transport marketer, marketing adviser, marketing analyst, marketing advisor, marketing specialist, sales and marketing consultant, digital marketing strategist, marketing campaign planner, strategic marketing consultant.

Professionals 58 skills on file 5 career moves 0 above 60% overlap Closest: chief marketing officer, 52%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1
chief marketing officer 52% covered digital marketing manager 48% covered employer branding manager 44% covered marketing manager 39% covered online sales channel manager 35% covered marketing consultant You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 5 nearest destinations from marketing consultant, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a marketing consultant already covers. All 5 are listed in the tables below.
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 3

Table 3 · What the job itself asks for

A marketing consultant needs 24 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • use theoretical marketing models management skills
  • document project progress information skills
  • identify potential markets for companies management skills
  • integrate marketing strategies with the global strategy management skills
  • marketing analytics business, administration and law
  • services marketing business, administration and law
  • marketing mix business, administration and law
  • management consulting business, administration and law
  • pricing strategies business, administration and law
  • identify customer requirements information skills
Table 4

Table 4 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what a marketing consultant does. The figure is how much of this job each one brings.

Index

Look up another occupation

Marketing consultant is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of a marketing consultant’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.