Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

market research analysttomarketing consultant

A market research analyst already meets 29% of what the marketing consultant role asks for. The move turns on 15 required skills not yet in the profile.

From market research analyst
29%
Overlap1
To marketing consultant
13 Skills carried over
15 Required, not held
75.2 Difficulty2
Career overlap Distant match

29%

Learning distance A rebuild

75.2/ 100

1 Share of the marketing consultant role’s weighted skill requirement already met by the market research analyst profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A marketing consultant role treats 9 of its required skills as things a market research analyst already does. These are the ones it depends on most.

  • analyse external factors of companies
  • analyse internal factors of companies
  • conduct research interview
  • document project progress
  • identify market niches
  • identify potential markets for companies

What stands in the way is 15 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 13 skills that carry over, these are the ones fewest other occupations ask for. A marketing consultant role needs them, and most people applying for one will not have them already. This is the part of a market research analyst background worth leading with.

Skill the target role also needs Area
  • already held document project progress information skills
  • already held customer insight business, administration and law
  • already held identify potential markets for companies management skills
  • already held marketing analytics business, administration and law
  • already held marketing mix business, administration and law
  • already held identify market niches management skills

All 13 carried skills, including the 9 the marketing consultant role treats as required.

Table 3

Table 3 · What you would need to learn

The 45 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 6 required, 15 supplementary
  • required, not held management consulting required
  • required, not held market pricing required
  • required, not held project management required
  • required, not held services marketing required
  • required, not held market analysis required
  • required, not held pricing strategies required
  • optional, not held digital marketing techniques optional
  • optional, not held neuromarketing techniques optional
  • optional, not held sales strategies optional
  • optional, not held web strategy assessment optional
  • optional, not held advertising techniques optional
  • optional, not held brand marketing techniques optional
  • optional, not held channel marketing optional
  • optional, not held copyright legislation optional
  • optional, not held financial capability optional
  • optional, not held international trade optional
  • optional, not held online ads campaign techniques optional
  • optional, not held relationship marketing optional
  • optional, not held reputation management optional
  • optional, not held social media management optional
  • optional, not held social media marketing techniques optional
02 management skills 3 required, 7 supplementary
  • required, not held integrate marketing strategies with the global strategy required
  • required, not held plan marketing strategy required
  • required, not held use theoretical marketing models required
  • optional, not held conduct online competitive analysis optional
  • optional, not held issue sales invoices optional
  • optional, not held plan social media marketing campaigns optional
  • optional, not held coordinate marketing plan actions optional
  • optional, not held define technical requirements optional
  • optional, not held plan digital marketing optional
  • optional, not held plan marketing campaigns optional
03 communication, collaboration and creativity 3 required, 2 supplementary
  • required, not held maintain relationship with customers required
  • required, not held use consulting techniques required
  • required, not held use different communication channels required
  • optional, not held develop creative ideas optional
  • optional, not held liaise with advertising agencies optional
04 information skills 2 required, 3 supplementary
  • required, not held carry out strategic research required
  • required, not held identify customer requirements required
  • optional, not held evaluate marketing content optional
  • optional, not held interpret financial statements optional
  • optional, not held use analytics for commercial purposes optional
05 assisting and caring 1 required
  • required, not held respond to enquiries required
06 working with computers 2 supplementary
  • optional, not held conduct search engine optimisation optional
  • optional, not held creatively use digital technologies optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a marketing consultant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 13 skills that carry over
Skill Type
  • already held analyse external factors of companies skill
  • already held analyse internal factors of companies skill
  • already held conduct research interview skill
  • already held document project progress skill
  • already held identify market niches skill
  • already held identify potential markets for companies skill
  • already held marketing analytics knowledge
  • already held marketing mix knowledge
  • already held marketing principles knowledge
  • already held customer insight knowledge
  • already held customer service knowledge
  • already held make strategic business decisions skill
  • already held perform market research skill
The 1 learning area not shown above
Skill to acquire Tier
07 information and communication technologies (icts) 1 supplementary
  • optional, not held e-commerce systems optional
30 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held conduct online competitive analysis optional
  • optional, not held digital marketing techniques optional
  • optional, not held e-commerce systems optional
  • optional, not held issue sales invoices optional
  • optional, not held neuromarketing techniques optional
  • optional, not held plan social media marketing campaigns optional
  • optional, not held sales strategies optional
  • optional, not held web strategy assessment optional
  • optional, not held advertising techniques optional
  • optional, not held brand marketing techniques optional
  • optional, not held channel marketing optional
  • optional, not held conduct search engine optimisation optional
  • optional, not held coordinate marketing plan actions optional
  • optional, not held copyright legislation optional
  • optional, not held creatively use digital technologies optional
  • optional, not held define technical requirements optional
  • optional, not held develop creative ideas optional
  • optional, not held evaluate marketing content optional
  • optional, not held financial capability optional
  • optional, not held international trade optional
  • optional, not held interpret financial statements optional
  • optional, not held liaise with advertising agencies optional
  • optional, not held online ads campaign techniques optional
  • optional, not held plan digital marketing optional
  • optional, not held plan marketing campaigns optional
  • optional, not held relationship marketing optional
  • optional, not held reputation management optional
  • optional, not held social media management optional
  • optional, not held social media marketing techniques optional
  • optional, not held use analytics for commercial purposes optional
59 held skills the marketing consultant role does not ask for
Skill Type
  • not needed by the target role LDAP knowledge
  • not needed by the target role LINQ knowledge
  • not needed by the target role MDX knowledge
  • not needed by the target role N1QL knowledge
  • not needed by the target role SPARQL knowledge
  • not needed by the target role XQuery knowledge
  • not needed by the target role advise on market strategies skill
  • not needed by the target role analyse big data skill
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse economic trends skill
  • not needed by the target role analyse market financial trends skill
  • not needed by the target role analyse supply chain trends skill
  • not needed by the target role apply knowledge of human behaviour skill
  • not needed by the target role apply statistical analysis techniques skill
  • not needed by the target role apply technical communication skills skill
  • not needed by the target role build predictive models skill
  • not needed by the target role business analysis knowledge
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role conduct public surveys skill
  • not needed by the target role conduct qualitative research skill
  • not needed by the target role conduct quantitative research skill
  • not needed by the target role consumer goods industry knowledge
  • not needed by the target role customer segmentation knowledge
  • not needed by the target role data quality assessment knowledge
  • not needed by the target role database knowledge
  • not needed by the target role deliver visual presentation of data skill
  • not needed by the target role demography knowledge
  • not needed by the target role design questionnaires skill
  • not needed by the target role digital data processing skill
  • not needed by the target role document interviews skill
  • not needed by the target role draw conclusions from market research results skill
  • not needed by the target role establish data processes skill
  • not needed by the target role evaluate interview reports skill
  • not needed by the target role follow the news skill
  • not needed by the target role forecast economic trends skill
  • not needed by the target role gather data skill
  • not needed by the target role identify customer's needs skill
  • not needed by the target role information confidentiality knowledge
  • not needed by the target role interview techniques knowledge
  • not needed by the target role keep updated on innovations in various business fields skill

19 further entries not listed here

22 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held management consulting required
  • required, not held market pricing required
  • required, not held project management required
  • required, not held services marketing required
  • required, not held market analysis required
  • required, not held pricing strategies required
  • optional, not held digital marketing techniques optional
  • optional, not held e-commerce systems optional
  • optional, not held neuromarketing techniques optional
  • optional, not held sales strategies optional
  • optional, not held web strategy assessment optional
  • optional, not held advertising techniques optional
  • optional, not held brand marketing techniques optional
  • optional, not held channel marketing optional
  • optional, not held copyright legislation optional
  • optional, not held financial capability optional
  • optional, not held international trade optional
  • optional, not held online ads campaign techniques optional
  • optional, not held relationship marketing optional
  • optional, not held reputation management optional
  • optional, not held social media management optional
  • optional, not held social media marketing techniques optional
Index

Other moves recorded from market research analyst

Full index of moves from market research analyst

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.