Where a market research analyst can go next
12 destinations recorded, ranked by how much of the target role a market research analyst already meets. The closer to the top of Table 1, the less there is to learn.
Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
Also known as market research manager, marketing research coordinator, marketing researcher, marketing research analyst, market researcher, customer insight manager, market analyst, demographic marketer, market research technician, market research specialist.
Professionals 72 skills on file 12 career moves 0 above 60% overlap Closest: market research interviewer, 44%
- 70% and above · short step
- 50 to 70% · real move
- Below 50% · substantial retraining
Table 1 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
- market research interviewer 44% covered · difficulty 56.9
- statistical assistant 41% covered · difficulty 57.8
- data entry clerk 39% covered · difficulty 58.9
- data entry supervisor 38% covered · difficulty 65.1
- data quality specialist 37% covered · difficulty 66.2
- business economics researcher 36% covered · difficulty 61.6
- survey enumerator 36% covered · difficulty 61.9
- data analyst 30% covered · difficulty 77.9
- marketing consultant 29% covered · difficulty 75.2
- field survey manager 28% covered · difficulty 69.4
- business analyst 26% covered · difficulty 76.7
- big data archive librarian 26% covered · difficulty 80.7
Table 2 · What the job itself asks for
A market research analyst needs 27 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.
- advise on market strategies communication, collaboration and creativity
- trendwatching social sciences, journalism and information
- prepare market research reports communication, collaboration and creativity
- marketing department processes business, administration and law
- draw conclusions from market research results information skills
- identify potential markets for companies management skills
- marketing analytics business, administration and law
- demography social sciences, journalism and information
- marketing mix business, administration and law
- prepare presentation material communication, collaboration and creativity
Table 3 · Jobs that lead here
The reverse view: occupations whose skills already cover much of what a market research analyst does. The figure is how much of this job each one brings.
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Market research analyst is filed under Professionals, ISCO major group 2. The full index lists all ten groups.
How these figures were compiled
Overlap is how much of the target role is already part of a market research analyst’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.