Where a market research analyst can go next
12 destinations recorded, ranked by how much of the target role a market research analyst already meets. The closer to the top of Table 1, the less there is to learn.
Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
- Highest coverage recorded
- 44%
- Destinations
- 12each with a full record
- Within reach
- 0difficulty under 55
- Skills on file
- 72required or supplementary
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
- market research interviewer 44% covered · difficulty 56.9
- statistical assistant 41% covered · difficulty 57.8
- data entry clerk 39% covered · difficulty 58.9
- data entry supervisor 38% covered · difficulty 65.1
- data quality specialist 37% covered · difficulty 66.2
- business economics researcher 36% covered · difficulty 61.6
- survey enumerator 36% covered · difficulty 61.9
- data analyst 30% covered · difficulty 77.9
- marketing consultant 29% covered · difficulty 75.2
- field survey manager 28% covered · difficulty 69.4
- business analyst 26% covered · difficulty 76.7
- big data archive librarian 26% covered · difficulty 80.7
Look up another occupation
market research analyst is filed under Professionals, ISCO major group 2. The full index lists all ten groups.
How these figures were compiled
Coverage is the share of the target role’s weighted skill requirement a market research analyst already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.