Table 1Transition record

market research interviewertomarket research analyst

A market research interviewer already meets 25% of what the market research analyst role asks for. The move turns on 21 required skills not yet in the profile.

From market research interviewer

25%

Overlap1

To market research analyst

19 Skills carried over

21 Required, not held

80.2 Difficulty2

Career overlap Distant match

25%

Learning distance A rebuild

80.2/ 100

adjacentmoderatesubstantialcareer change

1 Share of the market research analyst role’s weighted skill requirement already met by the market research interviewer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A market research analyst role treats 6 of its required skills as things a market research interviewer already does. These are the ones it depends on most.

market research
perform market research
prepare market research reports
present reports
statistics
visual presentation techniques

What stands in the way is 21 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 19 skills that carry over, these are the ones fewest other occupations ask for. A market research analyst role needs them, and most people applying for one will not have them already. This is the part of a market research interviewer background worth leading with.

Skill the target role also needs Area

already held prepare market research reports communication, collaboration and creativity
already held evaluate interview reports information skills
already held tabulate survey results information skills
already held customer insight business, administration and law
already held design questionnaires information skills
already held data quality assessment business, administration and law

All 19 carried skills, including the 6 the market research analyst role treats as required.

Table 3

Table 3 · What you would need to learn

The 53 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 information skills 6 required, 14 supplementary

required, not held analyse consumer buying trends required
required, not held analyse economic trends required
required, not held analyse external factors of companies required
required, not held analyse internal factors of companies required
required, not held analyse market financial trends required
required, not held draw conclusions from market research results required

optional, not held analyse supply chain trends optional
optional, not held build predictive models optional
optional, not held follow the news optional
optional, not held manage data optional
optional, not held analyse big data optional
optional, not held apply statistical analysis techniques optional
optional, not held conduct public surveys optional
optional, not held document project progress optional
optional, not held forecast economic trends optional
optional, not held gather data optional
optional, not held keep updated on innovations in various business fields optional
optional, not held manage database optional
optional, not held perform business analysis optional
optional, not held study website behaviour patterns optional

02 business, administration and law 5 required, 3 supplementary

required, not held marketing department processes required
required, not held consumer goods industry required
required, not held marketing analytics required
required, not held marketing mix required
required, not held marketing principles required

optional, not held customer service optional
optional, not held business analysis optional
optional, not held customer segmentation optional

03 communication, collaboration and creativity 3 required, 4 supplementary

required, not held identify customer's needs required
required, not held advise on market strategies required
required, not held prepare presentation material required

optional, not held apply knowledge of human behaviour optional
optional, not held apply technical communication skills optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held deliver visual presentation of data optional

04 management skills 3 required, 1 supplementary

required, not held identify market niches required
required, not held identify potential markets for companies required
required, not held make strategic business decisions required

optional, not held perform project management optional

05 social sciences, journalism and information 3 required

required, not held demography required
required, not held quantitative analysis required
required, not held trendwatching required

06 working with computers 1 required, 1 supplementary

required, not held digital data processing required

optional, not held establish data processes optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a market research analyst role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 19 skills that carry over

Skill Type

already held market research knowledge
already held perform market research skill
already held prepare market research reports skill
already held present reports skill
already held statistics knowledge
already held visual presentation techniques knowledge
already held conduct qualitative research skill
already held conduct quantitative research skill
already held conduct research interview skill
already held customer insight knowledge
already held data quality assessment knowledge
already held design questionnaires skill
already held document interviews skill
already held evaluate interview reports skill
already held information confidentiality knowledge
already held interview techniques knowledge
already held perform data analysis skill
already held psychology knowledge
already held tabulate survey results skill

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 9 supplementary

optional, not held LDAP optional
optional, not held LINQ optional
optional, not held MDX optional
optional, not held N1QL optional
optional, not held SPARQL optional
optional, not held XQuery optional
optional, not held query languages optional
optional, not held resource description framework query language optional
optional, not held database optional

32 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held LDAP optional
optional, not held LINQ optional
optional, not held MDX optional
optional, not held N1QL optional
optional, not held SPARQL optional
optional, not held XQuery optional
optional, not held analyse supply chain trends optional
optional, not held build predictive models optional
optional, not held customer service optional
optional, not held establish data processes optional
optional, not held follow the news optional
optional, not held manage data optional
optional, not held query languages optional
optional, not held resource description framework query language optional
optional, not held analyse big data optional
optional, not held apply knowledge of human behaviour optional
optional, not held apply statistical analysis techniques optional
optional, not held apply technical communication skills optional
optional, not held business analysis optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct public surveys optional
optional, not held customer segmentation optional
optional, not held database optional
optional, not held deliver visual presentation of data optional
optional, not held document project progress optional
optional, not held forecast economic trends optional
optional, not held gather data optional
optional, not held keep updated on innovations in various business fields optional
optional, not held manage database optional
optional, not held perform business analysis optional
optional, not held perform project management optional
optional, not held study website behaviour patterns optional

24 held skills the market research analyst role does not ask for

Skill Type

not needed by the target role adapt communication style according to recipient skill
not needed by the target role adhere to questionnaires skill
not needed by the target role analyse call performance trends skill
not needed by the target role analyse data about clients skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role capture people's attention skill
not needed by the target role communicate by telephone skill
not needed by the target role communication knowledge
not needed by the target role contact customers skill
not needed by the target role explain interview purposes skill
not needed by the target role interview focus groups skill
not needed by the target role perform mystery shopping skill
not needed by the target role politics knowledge
not needed by the target role prepare survey report skill
not needed by the target role respond to enquiries skill
not needed by the target role revise questionnaires skill
not needed by the target role speak different languages skill
not needed by the target role study topics skill
not needed by the target role survey techniques knowledge
not needed by the target role use communication techniques skill
not needed by the target role use databases skill
not needed by the target role use different communication channels skill
not needed by the target role use questioning techniques skill
not needed by the target role use shorthand skill

20 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held marketing department processes required
required, not held consumer goods industry required
required, not held demography required
required, not held marketing analytics required
required, not held marketing mix required
required, not held marketing principles required
required, not held quantitative analysis required
required, not held trendwatching required
optional, not held LDAP optional
optional, not held LINQ optional
optional, not held MDX optional
optional, not held N1QL optional
optional, not held SPARQL optional
optional, not held XQuery optional
optional, not held customer service optional
optional, not held query languages optional
optional, not held resource description framework query language optional
optional, not held business analysis optional
optional, not held customer segmentation optional
optional, not held database optional

Index

Other moves recorded from market research interviewer

Full index of moves from market research interviewer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.