RecordMove

Market research interviewer to marketing assistant

A market research interviewer already meets 15% of what the marketing assistant role asks for. The move turns on 19 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional

From market research interviewer

Distant match

To marketing assistant

10 You already bring

19 Still to learn

52 Skills in the target role2

Learning distance A rebuild

83.7/ 100

adjacentmoderatesubstantialcareer change

1 How much of what a marketing assistant is expected to do is already part of a market research interviewer’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the marketing assistant role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

A marketing assistant role treats 2 of its required skills as things a market research interviewer already does. You would walk in with these on day one.

market research
use different communication channels

What stands in the way is 19 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 10 skills that carry over, these are the ones fewest other occupations ask for. A marketing assistant role needs them, and most people applying for one will not have them already. This is the part of a market research interviewer background worth leading with.

Skill the target role also needs Area

already held perform mystery shopping information skills
already held tabulate survey results information skills
already held revise questionnaires information skills
already held design questionnaires information skills
already held contact customers communication, collaboration and creativity
already held market research business, administration and law

All 10 carried skills, including the 2 the marketing assistant role treats as required.

Table 3

Table 3 · What you may need to learn

The 42 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier

01 communication, collaboration and creativity 6 required, 11 supplementary

still to learn communicate schedules to the people concerned required
still to learn build business relationships required
still to learn draft corporate emails required
still to learn prepare presentation material required
still to learn process commissioned instructions required
still to learn support managers required

optional, not held apply social media marketing optional
optional, not held attend trade fairs optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct public presentations optional
optional, not held draft press releases optional
optional, not held execute email marketing optional
optional, not held liaise with advertising agencies optional
optional, not held liaise with financiers optional
optional, not held persuade clients with alternatives optional
optional, not held translate language concepts optional
optional, not held write work-related reports optional

02 management skills 6 required, 1 supplementary

still to learn update budget required
still to learn assist in developing marketing campaigns required
still to learn manage personnel agenda required
still to learn manage the handling of promotional materials required
still to learn organise business documents required
still to learn perform office routine activities required

optional, not held prepare exhibition marketing plan optional

03 business, administration and law 3 required, 8 supplementary

still to learn marketing department processes required
still to learn customer relationship management required
still to learn marketing management required

optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held social media management optional

04 information skills 2 required

still to learn perform business research required
still to learn revise drafts made by managers required

05 working with computers 1 required, 2 supplementary

still to learn develop digital content required

optional, not held manage website optional
optional, not held prepare visual data optional

06 assisting and caring 1 required

still to learn follow the statutory obligations required

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a marketing assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 10 skills that carry over

Skill Type

already held market research knowledge
already held use different communication channels skill
already held contact customers skill
already held design questionnaires skill
already held perform market research skill
already held perform mystery shopping skill
already held revise questionnaires skill
already held speak different languages skill
already held statistics knowledge
already held tabulate survey results skill

The 1 learning area not shown above

Skill to pick up Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held adobe creative suite optional

23 supplementary skills, helpful but not required

Skill to pick up Tier

optional, not held adobe creative suite optional
optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held apply social media marketing optional
optional, not held attend trade fairs optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct public presentations optional
optional, not held draft press releases optional
optional, not held execute email marketing optional
optional, not held liaise with advertising agencies optional
optional, not held liaise with financiers optional
optional, not held manage website optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held persuade clients with alternatives optional
optional, not held prepare exhibition marketing plan optional
optional, not held prepare visual data optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held social media management optional
optional, not held translate language concepts optional
optional, not held write work-related reports optional

33 held skills the marketing assistant role does not ask for

Skill Type

not needed by the target role adapt communication style according to recipient skill
not needed by the target role adhere to questionnaires skill
not needed by the target role analyse call performance trends skill
not needed by the target role analyse data about clients skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role capture people's attention skill
not needed by the target role communicate by telephone skill
not needed by the target role communication knowledge
not needed by the target role conduct qualitative research skill
not needed by the target role conduct quantitative research skill
not needed by the target role conduct research interview skill
not needed by the target role customer insight knowledge
not needed by the target role data quality assessment knowledge
not needed by the target role document interviews skill
not needed by the target role evaluate interview reports skill
not needed by the target role explain interview purposes skill
not needed by the target role information confidentiality knowledge
not needed by the target role interview focus groups skill
not needed by the target role interview techniques knowledge
not needed by the target role perform data analysis skill
not needed by the target role politics knowledge
not needed by the target role prepare market research reports skill
not needed by the target role prepare survey report skill
not needed by the target role present reports skill
not needed by the target role psychology knowledge
not needed by the target role respond to enquiries skill
not needed by the target role study topics skill
not needed by the target role survey techniques knowledge
not needed by the target role use communication techniques skill
not needed by the target role use databases skill
not needed by the target role use questioning techniques skill
not needed by the target role use shorthand skill
not needed by the target role visual presentation techniques knowledge

12 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier

still to learn marketing department processes required
still to learn customer relationship management required
still to learn marketing management required
optional, not held adobe creative suite optional
optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held social media management optional

Index

Other moves recorded from market research interviewer

Full index of moves from market research interviewer

FAQ

Common questions about this move

Can a market research interviewer become a marketing assistant?

Yes, and it is a career change move. A market research interviewer already covers 15% of what a marketing assistant is expected to do: 10 skills carry over, 2 of which the marketing assistant role treats as required.

What skills does a market research interviewer need to become a marketing assistant?

19 required skills are missing, plus 23 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is communicate schedules to the people concerned.

How hard is the move from market research interviewer to marketing assistant?

Its learning distance is 83.7 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.